Corporate identity is not just about a logo, business card and envelopes. Over the years, the concept of corporate branding has evolved by leaps and bounds. Corporate identity, brand image, marketing collaterals, product packaging and others are visual presentations of a company and develop a particular image in the consumers’ minds. Communicating the right message through corporate branding develops a unique relation between customer and brands. It has also become imperative for companies to have a very strong corporate identity that is uniformly presented across the multiple platforms.
Consumer Sketch (USA) helps you in creating beautiful, engaging and visually pleasing corporate brand identity that reflects the ethos of the company in true sense. Revamping corporate identity as per the mission, vision and values of the company can re-energize the enthusiasm of its people. It all begins by understating the brand, its personality, target audience and corporate mission. Design guidelines for corporate and brand identity are finalized before the actual designing process. Production of design and integrating it across multiple platforms gives the brand a unified appeal. Through various mediums like newspaper ads, magazine ads, brochure, presentations, billboards, TVC, product packaging, in-house branding and others, the revamped brand identity are given a fresh look.
Product packaging is also one of the key aspects of corporate branding. An attractive, creative, eye-catchy and visually distinct product packaging design can lure the customer’s attention and drive sales in cutthroat competition.