Industry updates that are

Hot off the press

Want to know what’s buzzing in development & design world? Is Python stinging and derailing Ruby on Rails or is the minimal logo design overrated and passé?

Get all the answers here in this one-stop destination for CEOs, marketers, developers, media executives, interns & industry experts. Insights, strategies, troubleshooting tips, interviews and buzz are delivered hot here!

  • Pros and Cons Custom Website Design

    28 November 2022

    Pros and Cons Custom Website Design

    Whatever kind of business you have, having an online presence is of foremost significance. Likewise, to have your own identity in the web climate, it is basic that your website is SEO-friendly and has a decent google ranking. What are the Pros and Cons of Custom Website Design However, which choice will you pick with regard to the sort of site development to consider? Picking between a custom website and a template-driven site can be confusing. There are definite pros and cons of custom website design and a readymade website template as well.  What is a Custom-built Website Design? Whether it is a B2B web design or B2C, custom sites are developed from scratch. This includes writing code to make the adaptable components you need to include on your website. Accordingly, you have full command over how the site will look and work. One of the biggest custom website advantages is that it is made for a specific business only. At the end of the day, when you pick a custom web design, it is a surety that the design is not a part of any other website. As a result of its intricacy, you'll have to either employ an in-house engineer or hire a website design company.   How is a Custom Website Different from a Template Design? A template web design is a readymade theme useful for any type of website. All in all, a similar design is helpful on various sites. Thus, when you pick a template website design, it may not be one of a kind. It might have been used previously and will be involved by numerous companies later on.  Get the best of custom website advantages with Consumer Sketch, a leading website design company in India. Our team has some of the most seasoned and skilled website designers. Contact Us!     Pros & Cons of Custom-built Web Design Building a custom website allows you to make precisely everything you're imagining. You will not have any limits in regard to mixes with applications, functionalities, or versatility.  Creating a custom site is costly and consumes most of the day to finish. While the time period might fluctuate, you ought to anticipate that a web designer will take more than a year to complete a B2C and even more for a B2B website. You likewise need to search for profoundly experienced designers to do this for you. It is not necessary that the only tech-savvy person on the team will be able to create a site as well.  Pros of Custom Website Design Custom sites are built from scratch as indicated by the particular necessities of the client. Each page and element set on the page are easily adjustable.  Tailor-made experience In view of your site necessities, a custom website design can be tailor-made to suit your requirements. While, in the event of a readymade website template, you might need to think twice about the design as you're given a pre-built theme.  Thus, when you pick a custom web design, you get the freedom to allow your expressive energies to stream and design the website as per your desires.   Unique and exclusive Making an interesting design and experience is particularly significant if you have any desire to develop your unique value. One of the biggest custom website advantages is that you can offer a totally remarkable, branded experience.    As per the unique image of your business, your custom web design can be made. And that implies if there should be a custom web design, your brand elements can easily be incorporated into the site.  Reflects your actual brand image You're making an effort not to squeeze a round peg into a square opening when you custom-design your site. You are the only one with this design. Each part of that website is intended to mirror your image and online objectives. You can modify your web page design to find a place with the remainder of your online marketing strategy.  Better security It's implied that security is critical for any site that has confidential information on it. Assuming you are gathering individuals' very own data like names or messages (which most sites do), or on the other hand, you have some sort of an installment framework incorporated into your site - you must be very cautious about it.  Assuming that is the situation, there is one issue with the template-based site. Suppose it's a WordPress theme that you've bought. These themes normally show up with a lot of modules that assist with broadening the usefulness. While these modules fill a decent need, they could create security issues for programmers.  Cons of Custom-Made Website Design Custom site development is more costly. Another component is time. A custom site takes more time to develop. On the off chance that you want to get your online presence up rapidly, this choice may not be attainable.  Time-consuming A custom site is built from scratch and takes some time to develop, test, and guarantee it is working accurately. This interaction can require a little while in the event that it's anything but a couple of months. It takes more time to make custom sites than template website locales, which can be set up surprisingly fast.  Expensive to develop As it requires greater investment to create custom web design, it becomes costly as well. It may not be appropriate for every one of the organizations, particularly private companies and new businesses.  This is the reason that the vast majority of new companies and independent ventures pick template designs to diminish their web development cost. A website design company, however, can help them assess whether they should go for custom-made or template websites.  Requires intensive training In the event of template designs, they are now tried and tested for different programs and devices. When you pick a custom web design, you might be expected to test it thoroughly on every one of the potential views (browsers and devices).  Other than the mobile and browser similarity, you may likewise have to test your site for loading speed and code validation. In this manner, in the event that you choose to have a custom web design, you should consider both pros and cons of custom website design before hiring a professional.  Conclusion  It is important to consider all the custom website advantages and disadvantages to understand the complete details of the process. While a readymade website template is a feasible option, it may not work well for companies that need something unique for their business. Therefore, consider all the pros and cons of hiring a custom web designer while you decide whether to custom-build the site or not. For Custom Website or Mobile Apps Development from Consumer Sketch - Get a Free No-Obligation Quote!

    Read More
  • How to Search the Best Outsourcing Mobile App Development Company in India

    13 October 2022

    How to Search the Best Outsourcing Mobile App Development Company in India

    Smartphone penetration continues to take off. Dependence on mobile applications is at a record-breaking high. Virtual and Augmented Reality based mobile applications are more rampant than before. An opportunity to give your business a digital boost yet creating a mobile application is important. So you need to look for the best mobile app development company in India that can help you achieve that competitive edge. Numerous companies choose to outsource mobile application development rather than create an in-house team. The purpose behind can vary. However, the choice is helpful for an offshore company. Even when the company decides to outsource mobile development, they have to consider a lot of things before hiring an Android or iOS app development company in India. Tips to connect with the best outsourcing mobile app development company in India The application development company that you want to hire should have expert developers. They should work dedicatedly on your task. The company that you select ought to work with you like a colleague and give their contributions during a critical circumstance. It ought to give the best solution for your business. The following are 5 things to consider while outsourcing to a mobile application development company in India. 1. Check their website The first, delegate thing of any company is its website. Frequently your most memorable contact with a company is through it. In this manner, it should continuously be a component that the company thinks often about to represent it well. You should have the option to pull all or a large portion of the information you are keen on about the company right from the site. Check in the event that there's a depiction of the journey of the company, what services are available and whether this matches your requirements. 2. Look at their portfolio Whenever you have made a list of companies, look for a decent portfolio. The portfolio is essential to recognize experts and specialists, project themes, and business space. That's just the beginning. Find out if they have worked on a project like the prerequisites of your business. Their previous work will give you a brief look into their experience and range of abilities which justify their credentials as a reliable Android and iOS application development company in India. 3. Experience When you contemplate outsourcing mobile application development to an iOS app development company in India, it is fundamental to find out about their experience. Same as you would trust your life just to be a good pilot, you would need to place your task under the control of a partner with significant skill. Contingent upon your project idea and its objectives, search for the iPhone application development company in India that has huge involvement with building iOS or Android applications, or better both. 4. Communicate with the team When you reach out to the mobile app development company in India you are thinking about outsourcing application development. It is advisable to converse with additional team members rather than just a manager. Request to talk with the lead developer, the potential project manager, and the designers. The thought here is to more readily figure out the culture and similarities of the team. You will actually want to understand how enthusiastic and facilitated the team is. 5. Look at their reviews Reviews are the most solid and reliable source to find the right Android and iPhone application development company in India. The more reviews, the more certain you can be that the company has done a lot of projects. It will help to find more bits of information about working with that company. It's likewise consistently worth checking that these aren't phony reviews. Check whether these companies exist and whether the company has truly been successful in creating mobile applications. You can actually take a look at the company's profile on different websites and determine if they are real or fake reviews. Conclusion With the developing interest in applications, various application development companies offer mobile applications. However, all of them can't be a great fit for you. Nonetheless, by focusing on every one of the factors above, you can find all that firm that can help you in creating a high-performing application, which can draw in countless users towards it. Consider the above factors to ensure you are settling on the best choice for your mobile application development process. Consumer Sketch is a forward-thinking, tech-powered and top Mobile App Development Company in India. From startup founders to corporate executives, our Android and iOS app development Services have impressed every single client of ours from across domains. Call: +91-265-2988888 to get started.  

    Read More
  • Ultimate Guide to Responsive Web Design

    22 September 2022

    Ultimate Guide to Responsive Web Design

    When designers create a site today, they need to ensure it looks perfect, works well, and conveys the right message across a wide range of browsers and devices. It's essentially known that web design clients will request a mobile rendition of their website. Responsive web design standards, devices, and layouts make it practical. Nonetheless, a "mobile rendition" of a site actually doesn't cover the wide types of cell phone and tablet screen sizes and resolutions at play. That is where responsive web design services come in - the capacity to make one site that adapts autonomously. What is responsive website design? Responsive web design is a way to deal with how to design a site that makes it practical to deliver pages on different screen sizes. This is an illustration of UI plasticity — the limit of an interface to be liquid and present itself in an ideal design in light of the accessible screen space. A responsive web design agency helps with making the layout fluid. However, responsive design is something other than a special methodology. It's the foundation of good client experience. Don’t contemplate the screen size and resolutions as design requirements. Consider your content as fluid, giving clients full oversight of how they need to see it. Why is responsive web design important? The response is straightforward. It's presently not enough for a web design company in India to design a website for a solitary device. Mobile web traffic now surpasses desktop and presently makes up most of the site traffic, representing over 51%. At the point when over a portion of your potential guests are utilizing a mobile phone to browse the web, you can't simply serve them a page only for desktop. It would be difficult to read and utilize, and further lead to a terrible user experience. Throughout the course of recent years, mobile has become one of the main marketing channels. Indeed, even in a post-pandemic market, mobile promotion spending is becoming 4.8% to $91.52 billion. Whether you decide to publicize via social media or utilize an organic methodology like YouTube Search engine optimization, by far most of your traffic will come from mobile clients. Therefore, web design services for mobile are highly critical. In the event that your landing pages aren't responsive for mobile and simple to utilize, you will not have the option to enhance the return for capital invested in your advertising endeavours. Terrible conversion rates will prompt fewer leads and waste promotion money. Components of responsive website design Since it is now so obvious what responsive website designs are, now is the time to understand the different components designers use to enhance client experience on different devices. Flexible design There are countless dimensions of devices. So you can't depend on one explicit viewport setting. CSS permits you to code the design utilizing adaptable frameworks with percentages rather than pixels. These keep up with content separating as the viewport changes. Media queries A media query is an exact bit of code that applies the proper design styles for different devices. It is basically an on the off chance. On the off chance that the viewport is X size, apply X format. Media queries empower broad changes to the design for various viewports. Fluid grids A responsive website architecture utilizes a calculation to standardize the UI components to the size of the screen and the pixels. It does this with what is known as a "liquid layout.” It considers every part by the percentage it takes up in the width - a block, picture, and the cushioning between and around blocks all add together to make up 100 percent of the width. Differences between mobile and desktop design On mobile, you have less space for your content and have to only focus on what you need to show. Since clients interact with content utilizing their fingers on cell phones, movement like drift impacts won't function admirably. Individuals can interact with content in a hurry (e.g., while sitting tight for a train), so mobile ought to be intended for more limited client meetings and a more modest capacity to focus. Conclusion Responsive website design paves the way for businesses to reach a wider audience. Professionals in web design services, India ensure that websites have the right mobile-friendly vibe. They focus on meeting the standards of responsive web design and create sites that bring in maximum users from all mediums.

    Read More
  • 10 Things to Consider When You Hire a Digital Marketing Company

    21 September 2022

    10 Things to Consider When You Hire a Digital Marketing Company

    Marketing can be a challenging assignment for some companies. Regardless of whether you're a small business or not, it is vital to hire a digital marketing company for your success. There are so many marketing companies that you can hire. However, it's always a benefit to hire the best digital marketing agency in India. Thus, you need to figure out how to sift through your choices. In doing so, you will ensure the greater capabilities of these marketing companies work properly for your business growth. Important Tips to Know When You Hire a Digital Marketing Company Not all digital marketing agencies in India are similar. To settle on your choice easily, here are the significant things to remember while picking the right digital marketing company: 1. The specific offerings of the marketing company While looking for the right marketing company, consider the specific offers that the company has. You need to ensure that the marketing company you'll hire offers the digital marketing services that you're searching for. 2. Figure out their pricing model Obviously, you will pay the company for their digital marketing services. However, when you have clashing pricing models, it becomes hard to adapt. If you have a particular budget, you wouldn't need to hire a company that charges way higher than you can manage. 3. Look beyond the obvious Try not to hire a digital marketing agency in India just because they're "Google Adwords Certified," or have a gigantic portfolio or show first-page rankings. Google Adwords and high web page rankings are great to have - yet they're just a single piece of the riddle. 4. Look at their Experience A lot of companies might spend significant time in a wide range of industries. Check their experience as a digital marketing company in India. Understand their experience and see their service industries before making a decision. 5. Try to focus beyond keywords Any digital marketing agency in India can create a keyword list (in spite of the fact that it's not generally a decent keyword list). In any case, go for what more the company can offer apart from keywords. There’s a host of organic marketing activities that the company should offer. 6. Know how they will position your brand You most likely wouldn't work with a specialist who doesn't understand your image, voice, style, mission, objectives, vision, and each and every other viewpoint that your brand addresses. To discover this, you can have time for testing and find out if the company can align with it. 7. The motivation of the company As you talk with the agents of the marketing company or peruse their portfolio, it helps if you can make sure that they're results-driven. The company ought to have the option to provide you with documentation of their earlier results. 8. Find their reputation as a company Check their online reputation through client feedback and reviews. Through these, you will know how to work successfully with them. You can, too, make a Google search to have a more extensive view and look at their Google My Business (GMB) ratings. 9. Adopt a holistic strategy It's significantly important to find a digital marketing agency that likewise works with you to foster areas of strength for transforming calls into sales, takes a look at your disconnected marketing campaigns, and helps to promote your services in the local area. 10.  Know if they can innovate A decent digital marketing company in India ought to be creative. They should utilize the most recent digital marketing trends to figure out how to lead your business to success. With the information they have about your image, they should utilize the best tools and resources to help your mission. Conclusion The decision to hire a digital marketing company is important to create a holistic marketing plan and achieve your goals.  As well as eliminating the pressure of marketing on your own, they also have the experience and skill expected to give you a major lift. However, you need to go with the best decision. However much a company has specialists, they must have insights about your industry. It will simplify the process for them and you.

    Read More
  • 6 Best Platforms for ECommerce Website Development

    30 August 2022

    6 Best Platforms for ECommerce Website Development

    Looking for the best platform for eCommerce website development? It's a major choice. It will significantly affect your company and business strategy going ahead. While beginning eCommerce, picking the right platform is likewise a difficult choice. There are many factors to consider. All in all, even the best eCommerce website design company in India feels it is a challenge. But first let's understand what an eCommerce platform is. What is an eCommerce Platform? An eCommerce platform is a software that an online store uses to deal with all their vendor purchasing needs and their own seller needs. These requirements incorporate product pages, reviews, transactions, orders, client service and returns. The best eCommerce platform comes down to a plan of action and business strategy. That’s why it’s important to choose the right one. Top 6 eCommerce Platforms When you take a look at eCommerce programming, it may very well be truly difficult to tell how minor contrasts in features and execution can significantly affect your development process. All vendors say they're quicker, more solid, useful for website development, PCI-ready for credit cards, and so on. Be that as it may, what's the truth? Here are the top 6 eCommerce platforms to save you some money and time: Shopify Shopify is the best eCommerce platform for developers of huge stores selling more than 10 products. It comprises over 600,000 online stores. It has more than 1 million clients around the world. More than $100 billion has been sold on Shopify. Therefore, something is right. Shopify is the best platform for selling. Assuming you plan to outsource, depend on Facebook Ads or Instagram reels. It is the most ideal decision. Shopify is somewhat better in a few regions over BigCommerce, for example, post-buy 1-click upsells. Wix Wix is an enormously famous intuitive eCommerce platform. It has over 110 million clients around the world. Wix did some critical upgrades to its e-commerce offering that brought about performance improvement. The top eCommerce website development company in India considers it a leading platform for online stores. Wix is a significant power in the eCommerce space. It delivers astonishing incentives for solopreneurs and small eCommerce organizations. Wix's eCommerce features have definitely grown in a couple of years. They currently offer multi-channel integration, abandoned cart recovery, outsourcing and print-on-demand capabilities. BigCommerce BigCommerce is a notable eCommerce platform that flaunts a few major names - including Clarks and Ben and Jerry's - as clients. Furthermore, it's no big surprise! Online stores that use BigCommerce are known to grow at a practically twofold rate. All that you really want is there in its library of plugins. They are ready to make your online store succeed. BigCommerce is the best decision in the event that you're looking to develop your online store into a huge and fruitful business, as a matter of fact. Squarespace Best for more modest stores or those hoping to sell advanced products on the web, Squarespace is eminent for its imaginative artfulness. In the event that you're hoping to make your online store as outwardly successful as could really be expected, this is the most ideal decision for you!  Astonishing layouts with a decent stock platform and bunches of value features, make Squarespace an appealing choice for a website development company in India. Squarespace is truly impressive for providing a stylish-looking eCommerce site. It has exemplary eCommerce features, for example, offering discounts and special pop-ups. WooCommerce At the point when WooCommerce is in competition with platforms like BigCommerce, it is the best single platform to run eCommerce and sub-web pages under one rooftop. Be that as it may, the genuine eCommerce platforms like BigCommerce and Shopify sell better, yet at the same just barely. It works with WordPress to transform any site into a practical eCommerce store. Likewise, there are plugins accessible for incorporating payment gateways, online entertainment, email advertising, 1-click selling, and transportation. PrestaShop PrestaShop is a reasonable open-source eCommerce platform. It is perfect for small organizations that have a fairly basic foundation. There's no inherent client service, and integrations can be all in or all out. PrestaShop clients do a great deal of research themselves with the assistance of the local community. Business tools and elements include stock following, online shopping cart, worldwide selling, and analytics reporting. You likewise have loads of command over the protection and security settings on your PrestaShop site. Conclusion Selling on the web takes many levels. You could sell basic products or advanced products, and others. On the off chance that you outsource, for instance, you'll need an eCommerce platform that can undoubtedly work in the backend to finish operations. We trust we've made sense of how different eCommerce platforms assist you with developing your eCommerce store. They provide a proper structure and experience to the users. It's the reason picking the best eCommerce platform - one that is adaptable and has the right tools - is truly significant.

    Read More
  • What is the Future of Cross Platform Mobile App Development

    16 August 2022

    What is the Future of Cross Platform Mobile App Development

    Throughout the long term, cross platform mobile app development has gained popularity. It is one of the most famous software development approaches. Taking on the cross-platform approach allows experts to create applications for various platforms with a single codebase. It saves time, money, and additional effort. What cross platform applications do? There is a wide range of mobile platforms available. From Android to iOS on mobile and Windows to macOS on the work area, it is turning out to be progressively troublesome. It is also for engineers to enhance as well as code separate applications for these platforms in any case. The solution? It is to build cross platform mobile apps. It is one of the most useful approaches with regard to application development. Most developers today are edging nearer to adding cross-platform development as a component to their skill. Indeed, there are frameworks that will enable developers to make applications for various platforms, for example, iOS and Android without composing a code for every OS independently. Also, read this amazing blog on Mobile App Development Trends. Top cross platform frameworks for mobile development Xamarian Xamarian came out in 2011 and got famous when Microsoft bought it in 2016. Today, it has thousands of clients. It requires two significant programming languages, .NET and C# to make mobile applications. With C# codebase, code-sharing is helpful on various platforms; in this manner, making Xamarian one of the most mind-blowing ways of making cross-platform applications.   React Native In 2015, Facebook came up with React Native application development system in the application market. It enables the developers to make native-like applications for iOS and Android.  It utilizes javascript and non-standard editors to wrap native features with the best UI and UX in the cross-platform application.   Flutter Like Xamarian and React Native, Flutter is another open-source application development framework. It's a product from Google to make native designs for Android. It is valuable in making applications for iOS as well. It is one of the top cross-platform frameworks for the top mobile app development companies in India. It’s flexible programming capacity to utilize Dart language makes iOS and Android applications achieve exceptional native interactions on the devices.   Adobe PhoneGap Otherwise known as Apache Cordova, Adobe PhoneGap utilizes open-web developments to make mobile applications by utilizing JavaScript, Java, HTML5, and CSS being developed. Wikipedia is the best illustration of the cross-platform application that uses PhoneGap. It simplifies applications! Indeed, even beginners can utilize it to create applications. These cross-platform application development frameworks facilitate the application development process. They reduce the cost of hiring a mobile app development company in India by paying only for a single codebase and app. Why do we need cross platform applications? More extensive market reach Every one of us has our number one mobile development framework. However, you shouldn't allow individual inclinations to hinder your business growth. Making your mobile application similarly accessible to Android and iOS users, you're preparing to fundamentally expand revenues later on.   Single codebase As the name proposes, the cross-platform approach enables you to create a single code for multiple platforms. Obviously, there will be cases in which taking care of platform differences will call for greater investment and exertion. In any case, one codebase will without a doubt impact all phases of the product development process. Cross platform mobile app development in India will save you overall cost and effort that you would have to spend on creating separate codebases.   Faster and affordable app In spite of requiring only one codebase, cross platform mobile app development actually makes developers consider approaches to really deal with OS differences like UI or platform explicit store distribution systems. Simultaneously, one can't reject that this approach will lessen the sketch-to-launch time. This, thus, can convert into the chance of saving a huge extent of money. Once the prototype is ready, companies can spend more money on creating the final app. Future of cross-platform mobile development We now understand the need for cross-platform mobile application development. It is important to build cross platform apps so that enterprises can save money. However, in the competitive market, it also provides an edge over others. Any mobile app development company in India can suggest creating an app that works on both platforms. It will benefit the business from all aspects. The benefits and weaknesses spread out of how cross-platform conditions will shape the eventual fate of development. It is practically unavoidable regardless of the downsides. Cross-platform application development is the future of mobile applications. With the rising tide of client interest, the sheer volume of new tools and frameworks for mobile app development, for example, React-Native are now getting some decent momentum. It is evident that these new systems and development devices for building a multi-platform application will be a prevailing power. From here on out, regardless of whether they replace native coding or not - that will be a thing to witness.

    Read More