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  • What is Mobile App Payment Gateway Integration?

    17 August 2023

    What is Mobile App Payment Gateway Integration?

    Customers like the simplicity of paying with just a click. Therefore in-app payment options with payment gateway services are becoming more and more popular. However, many people need to learn the technical aspects of payment gateways and how to integrate them into an app. What is Mobile App Payment Gateway Integration? Over the past ten years, businesses have become more mobile, and mCommerce, a brand-new industry developed by leading software companies, provides problems and potential answers for software developers. Mobile business owners' main issue in mobile commerce is executing digital transactions openly and securely. Before payment gateway integration in mobile applications into React Native apps, developers must comprehend the fundamentals of payment gateways to add one to a mobile app.  At Consumer Sketch, India's top mobile application development company can help you with payment gateway integration in mobile applications. Connect with our app devlopers today.  What is Payment Gateway? Online transactions are facilitated by mobile payment gateways, which let consumers and sellers pay for goods through applications. These gateways' primary job is to collect, process, encrypt, validate, and send transaction data from customers to merchants. The normal payment procedure entails the user adding an item to their shopping cart, choosing a payment option, and then being forwarded to a gateway website, such as PayPal. Also read: What is WooCommerce In-Person Payments The gateway sends the user's information to the bank, verifying the transaction's validity and ensuring the buyer has the funds to cover it. If the verification is successful, the app receives a payment confirmation, and the retailer gets an order confirmation. The merchant notices the funds in their account when the gateway starts a payment settlement. Due to the ease of mobile payments, people are moving away from using actual currency or banknotes.   Need help with payment gateway integration in mobile applications? Contact developers at Consume Sketch, a reliable mobile application development company.  Types of Payment Gateway Services Consider your needs and compare providers to get the one that best suits your business before selecting the payment gateway service provider for your app. For instance, find out if providers allow you to take cryptocurrency payments. Additionally, certain vendors might ban particular business models, including gambling. Compare a provider's performance across several nations; features offered, transaction costs, integrations, adherence to PSD2 and PCI DSS Policies, and customer support before deciding.  Stripe Using built-in developer tools, Stripe enables businesses to produce branded payment screens, unique transaction reports, and invoices. It has technology for automatically detecting fraud and offers round-the-clock customer service. Over 135 currencies and all popular payment methods are accepted by Stripe. Online credit card purchases cost $0.30, while international cards are charged 2.9%.  PayPal Payflow Link and Payflow Pro are two payment gateway alternatives from PayPal that work with popular credit cards, digital wallets, and e-commerce platforms. It is helpful for global expansion because it includes 204 nations and 102 different currencies. PayFlow Pro has a monthly fee of $25, whereas PayFlow Link has a transaction price of $0.10 + 2.90% commission. It has improved security and personalized checkout.  Braintree Braintree accepts major credit cards, electronic wallets, ACH deposits, Venmo, and PayPal through integration with numerous e-commerce platforms, invoicing programs, analytics apps, and plugins. It provides reporting tools, recurring billing, a customer information manager, and developer APIs. Data encryption, payment authentication, session management, and activity tracking are all provided by Braintree. It charges 2.5% + $0.49 + 0.75% for ACH deposits for each transaction.  AmazonPay Users can complete transactions using their Amazon login information with Amazon Pay, a payment gateway service for Amazon vendors. It only accepts widely used credit cards but interfaces with well-known e-commerce systems like Shopify, BigCommerce, and Magento. Although there is no setup fee for Amazon Pay, there is a 2.9% + $0.30 fee for domestic transactions and a 3.9% fee for international ones.  Skrill Compared to other payment gateways, Skrill charges cheaper transaction costs, with certain methods having prices as low as 1%. It can handle international payments at 1.9% per transaction and supports more than 40 different currencies and 100 different payment options, including cryptocurrencies. Twenty well-known eCommerce shopping cart solutions are compatible with Skrill.  Payment Gateway Integration in Mobile Application Payment gateway integration to your iOS or Android requires to follow these steps:  1. Connect to the API and integrate the SDKs.  2. Apply for a payment security certificate.  3. Evaluate your information systems and fix any issues.  4. Undergo an audit by a PCI Security Standards Council company.  5. Obtain a certificate and begin accepting payments.  6. Consider making your app PSD2 compliant, which focuses on improving electronic payment security. This makes it easier for customers to access their banking data.  Cost to Integrate Payment Gateway The charges of popular payment gateways are as follows:   Stripe charges 2.9% + 30¢ per successful card charge, with customizable packages for businesses.   Square charges 2.75% per transaction, 3.5% + 15¢ per in-person payment, with no monthly fees.   PayPal charges $0.10 per transaction, with no entry fees for businesses or individuals.  SecurePay charges 1.75% + $0.30 per domestic transaction.  Payline charges $0.10 per transaction or a $10 monthly fee.   Authorize.net charges 2.9% + 30¢ per transaction.  Braintree charges 2.9% + £0.30 for standard merchants.  Conclusion Payment gateway integration in mobile applications requires three primary considerations: original business concepts, operating in a particular area, and selecting a mobile platform. Along with elements like functionality, development tasks, and monetization plan, these aspects must also adhere to compliance and norms. For users to have the choice to make payments for goods or services whenever and wherever they choose, selecting the appropriate mobile payment gateway is essential. Looking for Affordable Mobile App Payment Gateway Integration Services? Request a Free Quote.

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  • AI Chatbots for Business

    18 July 2023

    AI Chatbots for Business

    Yes! AI chatbots for business have the power to completely alter the way businesses are conducted.  The emergence of artificial intelligence (AI) has fundamentally changed how organizations run with the help of chatbots. These AI-powered applications help clients with a variety of tasks by simulating human discussions. AI chatbots accelerate tasks like checking bank statements, question-answering, chats, and content generation by using Natural Language Processing (NLP) and machine learning to give a human-like experience. It's essential to know how to use chatbots and choose the ideal one for your purposes.   Future of AI-Powered Chatbots in Business In this blog, we'll talk about what is an AI chatbot and the future of business chatbots powered by AI. Consumer-Sketch, a leading web application development company have compiled the information. What is an AI Chatbots? AI Chatbots refers to computer programs designed to simulate human conversations and provide assistance or information to end user. They use Artificial Intelligence (AI) techniques to understand and respond to user inputs. Chatbots can be found on business websites, banking, messaging apps, and other popular platforms. To comprehend and respond to user input, AI chatbot uses NLP and ML to replicate human interaction. It can be incorporated with the help of a website development company to offer customer service, respond to inquiries, and help with online transactions on platforms like websites, messaging apps, and mobile apps.  Through conversational exchanges, the AI chatbot can offer thorough responses and clear responses. To avoid learning improper input, it can respond to follow-up queries and deny inappropriate requests. The chatbot is still in the prototype stage, which slows it down and could affect its accuracy.  Advantages of AI Chatbots for Business Cost-effective Businesses need a strong customer service department to compete in today's cutthroat business environment. By using AI chatbots for business, people may handle sizable consumer inquiries rapidly and save up to 30% compared to using conventional customer care methods. To boost a brand's reputation and face value, chatbots can automate routine company operations, expand chat help during busy times, and enable a variety of innovative customer care models.   As a result, the infrastructure, wages, training, and other resources needed for conventional customer service models are significantly reduced.  Offer AI-driven support Beyond just answering questions and providing customer service, chatbots provide contextual, value-driven support. AI chatbots for business employ data to create individualized interactions that go beyond pre-programmed queries. This strategy greatly benefits firms and improves the client experience.  Better Analytics Businesses can examine bot performance, sales, and customer engagement with chatbot analytics. Businesses can offer customers on a variety of platforms thanks to these adaptable solutions, which they may also include in their current IT infrastructure. AI Chatbots in business are simple to deploy and integrate into a variety of platforms. They offer insightful data about the requirements and preferences of customers.  Enhance customer engagement and sale Chatbots are an effective tool for interacting with customers; they boost sales by 20% to 40%. They can integrate with other systems thanks to their adaptable structure, which increases customer engagement. For instance, when clients express interest in making a reservation, the chatbot directs them to the reservation page, completing the deal.   Customers are pleased with the quick and easy process. The fact that chatbots are programmed makes them sound more realistic and human-like, which improves the consumer experience.  Time-saving and better lead generation A chatbot is a potent tool that can ask pertinent questions, influence clients, and swiftly provide leads, leading to greater conversion rates. Key Performance Indicators (KPIs) like timetable, budget, relevancy, and resources are also used to qualify leads.  By responding to routine questions and referring to more complicated ones to support team executives, chatbots empower organizations. Because of the decreased operational expenses, time commitment, and manpower, the support staff is free to concentrate on important problems.  Applicable to multiple industries Healthcare, finance, education, HR, retail, and travel & tourism are a few sectors where chatbots are becoming more and more common. Chatbots in the healthcare industry can make appointments, refill medicines, and offer support. Chatbots AI in business can assist customers with issues concerning online banking, account opening, lost cards, and branches can be useful to banks and other financial institutions. Undoubtedly, they can provide sophisticated tutoring systems, individualized learning environments, and student response analysis for the benefit of education.   Chatbots can help HR and recruiting by automating tasks like candidate sourcing, skill assessment, and job advertising information. They can be used in the retail and e-commerce sectors to track deliveries, answer consumer questions, and make personalized product recommendations. AI Chatbots that provide information on reservations and weather conditions are advantageous to travel and tourist businesses. Overall, AI-based chatbots are expected to revolutionize various industries and businesses.   AI Chatbot in Business will Keep Growing Since developments in NLP, ML, and personalized interaction with other technologies, the future of AI-powered chatbots looks bright. Chatbots' accuracy and efficiency in handling customer contacts will increase as a result of improved natural language processing, which will allow them to understand and respond to a greater range of human languages. They will be able to offer tailored solutions based on prior encounters and outside sources, which will increase customer satisfaction and loyalty.   A more immersive and dynamic customer experience will result from integration with virtual and augmented reality. Furthermore, chatbots will be able to access and combine data from various sources and platforms with better customer data integration, which will enhance the overall customer experience.  Final thought AI chatbots are computer programs that simulate human conversations by utilizing ML and NLP. Certainly, a chatbot’s AI system in your business provides advantages like improved sales, engagement, and customer experience. They can be used for personal uses like health checks, mental health exercises, and making friends as well as professional uses. Also read: Generative AI In Digital Marketing Web Design vs UI Design Branding Can Make Or Break Your Company

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  • Generative AI in Digital Marketing

    30 June 2023

    Generative AI in Digital Marketing

    The influence of Artificial Intelligence on enterprises today is all but impossible to ignore. There is no exception in the marketing sector. We are bombarded with information, from ChatGPT's ascension to become the fastest-growing platform of all time to nearly continual headlines on the newest developments of AI-related products. Generative AI is the latest buzz that everyone is talking about. And the benefits of generative AI in digital marketing are going beyond expectations.   What is Generative AI? So, what exactly is Generative AI? Generative AI leverages already-existing text, images, and other data to produce new content. They employ underpinning technologies like Stable Diffusion (used for image generation) and GPT3 / 4 (Generative Pre-trained Transformer, used for text generation). They receive either specialized or more general data and information for training.   For this type of AI to produce output, the user must supply a prompt. Remember that everything produced is based on some existing knowledge or source text, photos, or other things and that the underlying technology is constantly improving. The outcome's quality is determined by that as well as the content that the tools are "trained" on.   Benefits of Generative AI in Digital Marketing Operations In marketing, generative AI is expected to generate $1.3 Trillion by 2032, growing at a compound annual growth rate of 28.6%, according to a Market.US analysis. We can therefore safely say that generative AI is advancing assistive technologies. The benefits of generative AI in digital marketing include; Content Creation The correct content, at the right time, in the right tone, and through the right channel, is a key component of digital marketing operations. Regardless of their brand or the difficulties in providing well-defined target audiences with relevant customer experiences, digital marketers can make use of generative AI capabilities. Also read: 10 Marketing KPIs You Should Be Tracking While generative AI tools like Adobe Firefly can have a substantial negative influence on productivity and creativity, they also enhance the brand team's understanding of consumer behavior.     Generative AI allows digital marketers to prepare new and original content. These technologies can help save time and bring new levels of creativity to their operations and content development. Adobe claims that its software would enhance human creativity and imagination in digital marketing, not replace it.  Personalization Customers of today demand customization at every turn. We just discovered that 65% of customers claim they will remain loyal if the business provides a more personalized experience. Marketers may design these kinds of digital consumer experiences by fusing the strength of generative AI with their CRM data.   Together, this produces marketing journeys that are more effective and better suited to their target audience in terms of content creation, design, and targeting. Creative Asset Generation Deep learning techniques and generative adversarial networks (GANs) used in generative AI can automate the creation of images. There are various ways to use image generation using these tools in marketing, including:  Producing incredibly realistic product photos for use in online shops, social media platforms, and other promotional content.  Creating logos and other visual branding for content.  Creating compelling, aesthetically pleasing advertising.    Additionally, generative AI video techniques can be used to produce professional marketing and product demonstration videos that can boost sales.  Data analysis and predictive insights AI is capable of analyzing large data sets, gaining insightful conclusions, and forecasting customer behavior. Generative AI allows digital marketers to create successful marketing tactics based on these insights and achieve better outcomes.  Are you thinking to take your digital marketing operations to the next level? Embrace the cutting-edge technology of Generative Artificial Intelligence (AI) and unlock a world of limitless possibilities! - Get Started Here.   Have you ever submitted an open-ended survey only to dread having to manually sort through the responses and organize/visualize the data? You might copy and paste the (anonymized) comments into a tool like ChatGPT and instruct it to identify topic clusters, themes, and other commonalities. Chatbots and customer support AI is capable of responding to customer questions on social media, the phone, and even chatbots. It can respond quickly and individually, enhancing customer service and freeing up human personnel for more difficult jobs.     Artificial Intelligence can be used to automate the customer service model because it has been shown that conversational AI models can grasp consumer inquiries quickly and reply to them more swiftly than people. Currently, generative AI automates customer service activities by:  Messaging applications and bots that provide round-the-clock customer care channels.  Automated email responses to frequent client questions and requests that are quick and efficient.  Self-service portals with embedded generative AI capabilities that provide clients with customized recommendations and answers based on their inquiries and past behavior.  Localization and multilingual support, which serves a wide swath of society.  Final thought Marketers may take advantage of content recommendations, engaging picture creation that improves brand perception, and personalized content catered to previous engagements with the use of existing AI technologies. These capabilities are expected to grow further as a result of ongoing AI development, as demonstrated by Adobe Firefly and other similar programs.   But it's crucial to recognize that human interaction is still crucial for building real relationships with clients. Delivering pertinent and relatable information across multiple digital marketing channels is essential to creating these connections. Even though generative AI may surely speed up the process of creating such content, it still needs a human touch.

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  • 10 Marketing KPIs You Should Be Tracking

    15 May 2023

    10 Marketing KPIs You Should Be Tracking

    Every company should have brand-specific goals, and management choices should be made to enhance performance in these areas. These goals serve as Key performance indicators or simply as KPIs. They drive your company in the appropriate direction. KPIs give your business a purpose and make it easier to stop at each rest stop along the way.  What is KPIs Tracking? Key Performance Indicators, or KPIs, are quantitative measurements used in this context to assess how well marketing initiatives performed. KPIs help in making informed decisions and understanding the effectiveness of marketing investments.  To change a business user's strategy, measuring digital marketing KPIs is essential. But how do you measure KPIs? Measuring the appropriate marketing KPIs enables you to assess the success of your marketing initiatives during long-term strategy execution.  If you want to know more about what is KPI tracking, how do you measure KPIs, or simply want to develop a successful digital marketing strategy, please connect with expert teams at Consumer-Sketch.  10 Marketing KPIs you should track Leaders in marketing monitor key performance indicators to assess the success of their initiatives, direct their strategy, and improve their programs and campaigns. All stages of the customer funnel are covered by the marketing KPI examples below -   1. ROI (Return on Investment) The amount of money you make at the expense of marketing is referred to as a return on investment. This digital marketing ROI is determined by deducting marketing costs from sales growth and dividing the result by marketing costs. In marketing, bear in mind that it can be challenging to pinpoint a specific marketing campaign for a rise in sales. 2. Client Acquisition Cost Client acquisition cost (CAC) examines the overall amount spent on sales and marketing to acquire a new client. This covers all expenses related to running programs and marketing campaigns, as well as wages, commissions, technology, software, and any overhead incurred when a lead turns into a client. You should figure out your CAC for outbound marketing as well as digital marketing.  3. Conversion Rate You may gain an understanding of the client journey by separating the conversion rates for every phase of your marketing funnel. At some points, you might discover leakage that costs you prospective cash. The sales funnel for each organization will be slightly different, however, you can start with the standard key performance indicators.  Maximize your marketing ROI with our proven KPI methodologies. Don't miss out on this opportunity for exceptional results.. Contact us today. 4. Cost per Funnel Stage You may monitor conversion rates in addition to looking at costs at every phase of your funnel to better identify where you're missing out on money. To determine where your best prospects are coming from, it may also be helpful to analyze cost per pipeline stage by channel. Keep quality in mind, though; a path with a low cost per lead can bite you later in the funnel if they don't convert. 5. Website Visitors The basic objective of a marketer is to draw customers to their business. Getting website visits is a wonderful approach to achieving this. One of the key performance indicators is website traffic. It can be used to measure the effectiveness of various campaigns. For instance, if you monitor organic web traffic, you can assess how well your SEO staff is performing. 6. Customer Lifetime Value The lifetime value of a customer is yet another indicator that can be used to decide how much money should be allocated to marketing. This indicator shows how much money a company can make overall from a single consumer. Comparing this statistic to CAC is helpful. You may be paying too much to acquire clients, for instance, if your CAC is larger than your LTV. 7. Net Promoter Score This KPI gauges consumer happiness. It provides you with immediate consumer feedback and insights as well as the possibility that customers would refer your company to others. To ascertain what they genuinely require, pay attention to your customers. Utilize this KPI to make sure you maintain their satisfaction. 8. Blog Engagement Almost every business now operates a blog, hosts webinars, or releases eBooks as content marketing gains popularity. You should be aware of the level of interaction between your blog posts and your audience as you continue to publish articles every month. How many people are engaged with your posts (by sharing and liking them) is indicated by the engagement rate. 9. Email Open Rate One of the most crucial variables to monitor is your email open rate. By displaying the percentage of your audience that opens the emails you send them, it is one of the greatest ways to determine whether your email marketing approach is effective. Your open rates may be impacted by a few variables. This includes the subject line and the sender's name. 10. Marketing-generated Revenue When calculating the total revenue from closed deals that started as marketing leads, marketing-generated revenue follows a pipeline that was derived from marketing to the bottom of the funnel. This indicator has a significant influence. It shows how well your team is aligned with the corporate objectives and the state of the organization as a whole.  Conclusion KPIs are crucial since they allow you to assess your progress as a marketer. Since you'll need to monitor the success of both short-term and long-term campaigns, KPIs will be used in almost every situation. By using the above KPIs, you can ensure proper monitoring of your efforts and have a successful digital marketing strategy. Unlock your marketing potential with our KPI-driven strategies. Take action now and achieve measurable success! - Let's Get Started

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  • What is Web Application Development?

    24 March 2023

    What is Web Application Development?

    The majority of today's most valuable websites are actually web applications. Web-based projects can now function and act like mobile applications - all thanks to web app development services. While still transmitting content through a network and the internet, web applications place a priority on responsive user interactions. Many companies including Consumer-Sketch, choose web application development for websites when building their digital presence.  What Exactly is Web Application Development? Web application development is the process of building a web application. So, what is a web application? It’s a piece of software that is built to operate and digitize particular functions for users over the internet. Standard engineering procedures are less of a priority than engaging with the browser. Typically, the process entails describing the issue, prototyping a solution, consulting users, selecting a web application development framework or tool, and then creating and debugging the web application—often iteratively with users.   The development lifecycle for web applications is often brief and is overseen by a modest development team. Client-side programming is used to construct the front end of web applications. A client is a computer program, such as a web browser. HTML, CSS, and JavaScript are different web application development frameworks used in client-side programming.   While CSS maintains the proper formatting of presented data, HTML programming tells a browser how to show the on-screen content of web pages. On a web page, JavaScript will execute JavaScript code, rendering some of the content dynamics.  Are you ready to take your business to the next level? Let us help you achieve your goals by developing a powerful and scalable web application. Our experienced team of developers will work with you to create a custom solution that fits your unique needs. To get started and take advantage of the benefits that web application development can bring to your business - Contact us today. Types of Web Applications Web apps come in a variety of forms. Businesses can employ a variety of web applications to boost productivity, attain higher security standards, deliver information, offer product information online, and more. Some of them include:  1. Static Applications User and server interaction is not possible in a static web application. It displays the material directly in the user's browser without making any server-side requests for data. Static web apps are developed using straightforward HTML, CSS, and JavaScript to display pertinent content.   2. Dynamic Applications A dynamic web application interacts with the client and responds instantly to user requests. It contains a range of interactive features to keep the visitor interested. Dynamic software applications are substantially more complicated & involved technically. 3. Single-Page Apps Users may communicate freely and swiftly within a browser - thanks to single page applications, or SPAs. User requests and responses are handled more rapidly and effectively with SPA than with traditional web applications. Their logic executes on the internet browser rather than the server. 4. Progressive Web Apps Progressive web applications are the most popular and cutting-edge types of web applications that imitate mobile applications (PWA). They are also known as cross-platform or progressive web applications. They use the latest browser interfaces and progressive enhancement strategies; they deliver a native mobile app experience.   5. CMS Apps With content management system (CMS) software, users can create, manage, and modify content on a website without having an in-depth knowledge of web programming or markup languages. Media sites, business blogs, and individual blogs all frequently use CMS.   What should you consider when developing a web application?  As online architecture changes over time, so do our visual experiences. For this reason, it's essential to stay current with web apps and the technology used to develop them in order to build platforms that perform better.   There are countless benefits of web apps, including no need for downloading, low cost, and simple creation.   Cross-Platform Integration You won't need to choose a platform when learning how to create a web application. Compared to software, web apps are cross-platform compatible.     A web browser is the bare minimum requirement for running web-based software. It works on all browsers - from Safari to Chrome, Firefox, Opera, etc.  One of the biggest benefits of web apps is that they are compatible with all operating systems. Hence, it makes no difference if customers are using Windows, Android, Linux, or Mac OS. Better Security The level of security is one aspect of web application creation that you'll like in particular. You may need to employ server-side scripts because web apps are generally safer than traditional downloaded software. This is due to the fact that they send HTTPS queries, which is a solid security practice in and of itself. Also, the data of users that interact with a web application is saved on a cloud server.   Offline Usage When you learn how to create a web application, be careful to comprehend the function and operation of cache-first service workers. If the user has loaded some data, this method enables your application to operate offline.  Final Thought Web app development services are essential for businesses to digitize their operations. There are different types of web apps that enterprises can utilize to achieve their desired goals. Whether it’s a B2B or B2C web app, a web application can transform how the company works.  It offers the added advantage of being available offline, enabling the user to have a great experience even when they are not connected to the internet. It makes sense for every business today to hire a web application development company and stay relevant in the digital world.  At Consumer Sketch, we are known for our web app development services. Don't miss out on this opportunity to enhance your online presence and improve your operations. Call us today, or visit our website to learn more! GET A FREE QUOTE

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  • Know the 7 C's of Digital Marketing

    14 February 2023

    Know the 7 C's of Digital Marketing

    Many digital marketing companies in India and globally, adopt several methods to provide quality, ROI-focused, and affordable digital marketing services. The primary aim remains to connect with and engage potential customers. Digital marketing is a powerful means to connect with the target audience and turn leads into consumers, from social media marketing and content development to SEO and email advertising.   Additionally, it can be applied to strengthen and develop relationships with current clients. Digital marketing companies in India can help businesses of all sizes and in every industry grow and prosper with the proper combination of methods.  Digital marketing is all about how to use technology and customer understanding to achieve business goals. It involves knowing customer needs and desires while creating content that connects with them. Blog posts, videos, infographics, podcasts, and eBooks are some of the content forms used to inform, educate and engage potential customers.  Additionally, digital marketing can help to boost organic visibility, increase website traffic, and drive more leads. Consumer Sketch is a leading Digital marketing company in India that offers affordable digital marketing services. Contact us today to develop and implement your digital marketing strategy.  Benefits of Incorporating 7 C's Digital Marketing into Your Strategy Digital marketing builds customer relationships and enhances brand loyalty. It enables businesses to monitor their marketing campaigns’ performance and amend their strategy accordingly. It also allows for better targeting and segmentation of audiences, which can lead to higher ROI.   Digital marketing helps you connect with potential customers and convert them into loyal paying customers. It allows live interaction with customers and can be a great channel to provide helpful business information and promote products & services. Digital platforms can also help respond to customers’ queries and complaints.  Digital marketing helps in building a positive brand reputation. It allows businesses to engage with customers and develop a positive online reputation. Businesses can run and engage customers in creative campaigns that can help them stand out from their competitors.   Digital marketing helps businesses to minimize marketing costs. keep costs down. It is cost-effective compared to traditional marketing mediums. Digital marketing companies in India offering quality and affordable digital marketing services also empower businesses to rapidly scale up their brand presence and reach a larger audience.  7 C's of Digital Marketing In the last decade, digital marketing services have gained great prominence. Businesses use digital marketing to reach consumers through a variety of channels. However, it is absolutely critical to understand the basic aspects of digital marketing. Here are the 7 Cs of digital marketing.   1. CUSTOMER Marketing strategies should always have customer profiles and their needs at the core. Map your target audience, know their needs and socio-economic profile, and how you can best connect with them. This research will help you determine which platforms are best suited for your target audience.  2. CONTENT Content is king and will always remain. Focus on providing content that adds value and meaning to customers’ lives. The presentation of information should be attractive, engaging, and persuasive. Focus on developing quality content and distributing it regularly through strategic channels.  3. CONTEXT Your content is just as valuable as the context in which it is presented. Make sure that the context of your message is in line with your target audience. Understand the platform you are using and how your message will be received. For example, if you are targeting a younger audience, make sure your message is lighthearted and fun.  4. COST Digital marketing can get expensive if not monitored. It’s important to understand the cost associated with each platform and the expected ROI. There are different platforms available and one needs to determine which ones are the best according to your customers and marketing budget. Also, look for affordable digital marketing services online to make the best cost-effective decision.  5. CHANNEL The distribution platforms you choose for your content are crucial. Each platform has its own unique features, so make sure you are leveraging them in the most effective way possible. Take the time to test different channels and find the ones that work best for you.  6. CONVERSION Conversion is the ultimate goal of any digital marketing campaign. Make sure you optimize conversions by using calls to action and tracking performance. Monitor the performance of your campaigns and adjust your strategy as needed to ensure you are getting the highest return on your investment.  7. CREDIBILITY A core ethical tenet is keeping your promises. But in the commercial world, breaking your promises becomes unacceptable. Gaining back a customer's trust in a brand is incredibly difficult after it has been lost. Credibility in marketing communications is essential for a company to succeed.   Conclusion  By understanding and following the seven C’s of digital marketing, businesses can create comprehensive digital marketing strategies to further their reach and increase their success with affordable digital marketing services. 

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