Top Google ranking is like a throne every company wants to capture. It’s the hot seat that can help any company become a lethal force in the market. There is fierce competition in the market to appear on Google’s local pack. This is because the companies which appear in the Google 3-pack are most likely to get attention from quality customers, drive more traffic, increase customer queries and ultimately lead to more sales.  

Local SEO Strategies to Get Better Rankings on Google Maps in 2021

But how does one attain this coveted place and reach more customers? How does a company get good rankings on Google Maps search results? Is Google My Business and customer reviews so important to get organic rankings? What exactly is the Google 3-pack? In this blog, we will answer these questions and discuss various strategies that local SEO services can adopt for better organic rankings on google maps search results in 2021 & beyond.       

What are the benefits of getting ranked on Google Maps search results? 

  1. It has been found that 85% of the customers who search any local business on Google Maps, tend to visit the business within the next 1-2 days
  2. More than 28% of searches on Google Maps search results lead to a customer purchase.
  3. Customer reviews are becoming critical on the Google My Business page and people are relying highly on them to make a purchase. Word cloud on Google review, which filters the results by important keywords like price, quality, experience etc. helps customers make an informed decision. 
  4. Google My Business page has evolved in recent years and offers great interactive functionalities like direct phone calls, visit the website, book reservations in a matter of just a few clicks. This has increased the chances of conversions stupendously.    

Important factors for Better Rankings on Google Maps Search Results

  • An optimized and regularly updated Google My Business page.
  • Customer Reviews
  • On-page Relevance
  • Number & Quality of Backlinks 
  • NAPs (Name Address and Phone Number) and Citations

Many people have started using the ‘near me’ suffix in their search queries on Google Maps to find local businesses. Search suggestions / prompts by Google itself are increasing the number of search queries tagged with ‘near me’ in the end. Professionals offering local SEO services are also streamlining their strategies to ace in the local search results and appear on Google 3-pack.  

Proven Strategies to get Great Google Maps Search Results

  • Set up your Google My Business Page in the best way possible. Use correct information as you don’t want any other business to claim your listing or gain mileage because of insufficient information like a misspelled address, out of service phone numbers.
  • Get your listing verified by following the steps provided by Google and entering the code
  • Choose the right category to list your business. Do complete research on available categories and also look for categories your competitors are listed in.   
  • Having your business category in your business listing can be of help.
  • Update working / business hours correctly.
  • Use correct phone numbers and you may offer more than one contact number.
  • Add an attractive and right business description. You might want to include your business category keyword, local area and city name and other local SEO-based keywords that can drive traffic. 
  • Update photos regularly. Use high-quality professional photos that best describe your local business.
  • Geotag your photos. This will help in driving location-specific traffic to your Google My Business page. 
  • Update your GMB page with new posts frequently. You can push offers and deals for customers to cash in. 
  • Install the app to provide customers with an instant chat option.
  • Focus on getting as many positive customer reviews and ratings as possible. It will add a lot of credibility to your Google My Business page.
  • Develop a great mobile-friendly website.
  • Ensure that your website has the city mentioned in the address. 
  • Sprinkle local-SEO based keywords in your website content as well
  • Add YouTube videos with the right titles having desired keywords   
  • One can embed the Google My Business map on the contact us page. 
  • Gain as many quality backlinks as possible to your Google My Business page. 
  • Answer queries posted by customers. 
  • Respond to Customer Reviews on Google My Business page. Address grievances, take compliments and interact with customers. 
  • Add a Google Map pin on the footer and the contact us page of the website 
  • Post blogs on your website having your city and business category mentioned in them. 
  • One can add schema on the website to inform Google about your location. 
  • Ensure that your NAP (Name, Address & Phone Number) is consistently spelled across your website, social media pages and on other online platforms. 

At Consumer Sketch, we have seasoned professionals who have a proven track record in helping businesses rank higher in Google Maps search results. Get in touch with us today and let us help you get great organic rankings through our tailored local Seach Engine Optimization services.