Most mobile application development companies or even individual freelance developers believe that they own the best app idea. But, as a matter of fact, most of the newly developed mobile apps often fail soon after they are launched in the market. There are a few peak points you should consider creating a successful mobile app. You need to execute good research and identify your best suitable opportunity.

You might have experienced some apps hitting top charts. To reach up to this success you need to notice your market and industry thoroughly. You also need to be sure about who your viewers are. This research can help you place yourself in your niche and wrap up what strategies can differentiate your app.

Let’s take an example: Imagine, you are planning to create a messenger app. Your clever research would help you to point out towards the well-known messenger apps, like Facebook Messenger, that stands out from others. In this case, you need to create an incredibly well-crafted application included with cutting-edge features that can easily convince people to switch to your app.

In-depth market research is the very first key thing that can give you a successful app. What you need is to invest both time and money into your market research before getting started with the project.

Secondly, after doing thorough market research you need to plan out your app development project in the right way. It is key to know your app flow clearly and accurately work out everything before starting the project. If you aren’t a technical expert and if you haven’t yet worked on any mobile app project, it is advisable to work out your planning stage with the help of an expert developer. The good news is, most of the application development companies help their clients out with their planning stage. Getting a right layout for your application means setting yourself up to get a smooth and successful app development process.

It is equally important to decide whom you should hire, a freelancer app developer or a well-known app development company. Hiring a freelancer sounds tempting if you are having a tight budget. But, software projects are not always easy to handle. And so, things could go wrong if handled by inexperienced hand. It is a complex task to get a dependable, experienced and hard-working freelancer in today’s market that is overflowing with a lot of unskilled developers.

Many times people contact app development companies to handle their incomplete and messed up the project when inexperienced freelancers disappear after handling them an unfinished project. Yes, it’s true, a freelancer app developer would charge lesser than a well-established company, but of course, it has a risk of getting the best app or having a nightmare.

On the other hand, handing over your project to an established company is completely a different thing. After all, it is the reputation, companies have to work hard to protect and maintain their happy clientele. Companies charge much higher than a freelance developer. But, hiring a company, you are getting a whole team of experts in return to work on your project. Companies can provide you guaranteed deliverables depending on the initial terms and conditions of your signed contract.

Unlike a freelancer, a mobile app development company works on your project endlessly. A company would not take leisure time, a company would not get sick, plus a company would never lose interest in any sort of project once contracted. A company has the expertise and a dedicated team that contacts you and follow up with you directly.

Another key aspect to think about is either you want to develop an IOS application or an Android app. First of all, be clear for what purpose you want to build an app. If it is for internal company use, find out how many of your staffs are using IOS and what percentage are using Android.

Just imagine, you create an app, assuming each of your staff owns an IOS device, to find out your most of the staff base is Android users. Work on what area and what sort of clients your app will target and focus on the percentage of the mobile usage amongst that particular area or clientele.

Last but not least, one of the major challenges of developing a mobile application is the budget. Everyone wants to have an exceptional app. But, most of them don’t own the budget. Creation and maintenance of apps are costly, and without sufficient budget, a company would have a huge struggle to launch its product or service.

Therefore, if you are low in budget, and still want to proceed with your application development project, most advisably prefer any one of these two options. – Create a web application instead of a native mobile application, and secondly create a simple and stripped down application with minimal features.

Source: Consumer Sketch