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  • Empowering Your Law Firm With Advice From Digital Marketing Agency

    04 March 2019

    Empowering Your Law Firm With Advice From Digital Marketing Agency

    Even when your law firm attracts clients and reflects growth, you have to stay at par with the latest marketing strategies for maintaining your position. With changes taking place very fast in the marketplace, the law firms must stay relevant and engage clients with the same tempo. Working with a reliable digital marketing agency can help you to maintain the productivity of your law firm.Although your firm may have survived competition in the past through referrals and other mundane advertising means, the future is going to be different. It is the experience and the knowledge of the legal teams that can assist you to market your services effectively. The points below are some of the strategies from a digital marketing agency for lawyers allowing you to establish your firm.Creation of Mobile-Friendly InterfaceStatistics reveal that a majority of searches conducted from the mobile device are based on location and further studies evolve that many people preferred visiting the local store within 24 hours of completing the search. The searches take the focus on the significance of the mobile marketplace for driving traffic to the website.Developing your legal firm mobile-friendly website is the need of the hour so that it provides easy access to the online customers and help them to get the information they require. Consequently, the trend also indicates that you are going to attract more clients within the local community. Make sure you are aware of the performance of your website across several mobile devices to orient your optimization methods accordingly. It can also help you to strengthen the presence of your law firm in the online world.Online Reviews are UsefulIt is true that many legal firms relied on referrals and word of mouth for collecting reviews about the performance of the firm previously, but the scenario has changed now. Today, the same firms look forward to the internet and encourage online reviews on their firms. Quite naturally, the generation of positive reviews can help when you are in an increasingly competitive world where the legal firms struggle to make it to the top.Another top benefit of the online reviews is their longevity as they are available for several years from the first time they were published so the satisfaction ratings are available for the future readers as well. You never know how the positive reviews can create confidence in people planning to use your services. Apart from this, the positive reviews also act as references for the law firm and showcase the services clearly.Online Appointment ScheduleOnline appointment not only enables your clients to book your services beyond the usual working hours, but it is the ideal option for those customers who find the online interfaces, chatting and texting more comfortable and convenient. When you offer the clients with the opportunity to book your services over the phone and online, you will build the reputation of your firm and emerge as one of the leading service providers in the legal industry. With this strategy of online marketing for law firms, your customer base is also going to exceed your expectations.Optimizing the Local Searches For those law firms trying to target their services in a limited area, the insertion of hyperlocal keywords is a good strategy wherein the reference of your services with the names of neighborhoods, monuments, universities, and other landmarks prove useful. Establishing your services among the local community offers you plenty of benefits. Make sure the consultant you hire knows how to optimize the local searches for your law firm.Using the Legal DirectoriesEstablishing your law firm in the legal directories helps you to establish the name of your business in the legal industry. Not only do the listings provide a boost to the efforts of branding, but the reputation of your firm can be clearly established as a prominent part of the entire legal community.However, you have to ensure the information uploaded in the directories are similar across the online platform and are correct. Try to keep a note of the directories where the name and the contact details of your law firm are present so that you can easily update the changes when needed.Invest in Social MediaEveryone is aware of the social media platforms today, and if you are planning to enhance the reach of your services, you can integrate your brand with the sites. The style of interaction differs from one firm to another so you have to align the social media interactions accordingly for enhancing the popularity of your firm. With increased reliability and reputation of your law firm, you can boost the services and make more profits. For the law firm marketing agency you hire, you have to ensure that it has digital marketing experts to help you to get through with the latest trends for achieving success.Analyzing the CompetitionKnowing what the competitors are doing in digital marketing can help you to assess your position in this field. If you fail to make a note of the strategies and the efforts of digital marketing of your competitors, you can never go past them and experience success.Working with the BestTo experience success in the field of online digital marketing, you have to hire the services of a reputed firm equipped with the tools and the know-how to support you through the marketing procedure. With reputed firms, you are more likely to experience positive results and stay in track with the modern practices in the online marketplace. Get Free Quote

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  • How to Safeguard Your WooCommerce Store

    27 February 2019

    How to Safeguard Your WooCommerce Store

    Protect your Woocommerce Store from Getting Exploited   The chance to use the free and paid WooCommerce plugin encourages many people to convert sites to WordPress. In this article, will cover important aspect to improve WooCommerce store security. This online e-commerce plugin is one of the most downloaded items of the WordPress platform. People can easily create add a virtual marketplace on their websites with the help of this tool. It contains all the necessary features for creating a virtual marketplace like product displays and payment options. However, financial transactions and vital user information make these outlets an attractive target for hackers. There are some in-built safety measures in the CMS and the plugin but store owners must take some extra efforts to enhance the security. The following tips can help to improve their outlet’s security:  1. Select a Trusted Web Hosting Service Provider First and foremost, business owners must not look to save money by choosing an untested hosting service. The sensitive nature of financial transactions makes it necessary that a reputed hosting agency is selected. They must look for a service which constantly upgrades its server software and has features for monitoring and preventing attacks. Choose an agency which provides regular solutions that can provide you with the right solutions to common WordPress issues like bugs and plugin exploits. It will be sensible to choose a dedicated WordPress hosting service as they will provide all the necessary features. Related post: Things to Know About Custom Web Design & Development Services 2. Always Create Strong Passwords WooCommerce store owners must make it a habit to create strong passwords for their accounts. Many people have the habit of using a single easily-remembered term for all their virtual accounts. This approach must be discarded as soon as possible. Choose a completely unique and different term as the password for the e-commerce interface. The term must include uppercase and lowercase letters, numbers, and symbols. Try to create long and complex passwords that cannot be guessed easily. 3. Protect your Website’s Sensitive Directories Unscrupulous elements can try to access the website’s FTP and upload malicious files to key directories. It is another reason due to which website owners must use only trusted hosting providers and create strong passwords. Such attacks can be prevented by controlling the write access to these directories. Owners must ensure that only their FTP account has to write access to the root directory besides wp-admin, wp-includes, and wp-content. 4. Use 2-factor Authentication An online marketplace must have multiple layers of security. While a strong password acts as the first line of defense, 2-factor authentication (2FA) app such as Googe Authenticator, Authy, can be a powerful secondary shield. There are various mobile applications that can be used to enable 2FA on the store. Owners will have to register their telephone number with the app. A code will be sent to this number during every login attempt. This will prolong the login process but definitely make it safer. 5. Install SSL Certificates on the Website Another effective way to improve WooCommerce store security is to install SSL certificates on the website. E-commerce websites are involved in the exchange of sensitive information which must take place in a secure environment. SSL certificates ensure that all the information is communicated in an encrypted manner. This helps in securing important areas like the account creation and the checkout pages. Most hosting providers also offer these certificates as part of their service packages. Owners must choose a suitable license after assessing their requirements. 6. Create and Maintain Multiple Backups One of the most important tasks that all website owners must do is to create regular backups of their interface. It will be pertinent to create and save more than one backup. This will ensure that a version of the website will always be available in case of an issue. Website Backups are essential for securing the vital content of the interface. WooCommerce users can deploy a plugin to schedule and conduct backup creation at regular intervals. Many hosting agencies also offer this service. Owners can set the frequency of backup creation according to their preferences. 7. Avoid Using Admin as a Username WooCommerce users must avoid setting the username of their account as "admin". Many people feel that using a strong password is enough to secure the login area. Creating a difficult username will make it even more difficult for a hacker to gain unauthorized access. In order to replace "admin" with another username, the old account will have to be deleted. For this, users must access the admin dashboard of their website and go to "User > Add new". Now, they must create a new account followed by assigning "Administrator" to it from the available user roles. Once the new account has been created, they must log out from the panel. Then they must use the new account to log in again to the dashboard. This must be followed by deleting the old account and linking all posts with the new admin user. Wrapping up Business owners who convert sites to WordPress must use these important tips to improve their WooCommerce store security. They must also conduct a periodic assessment of their virtual outlets to identify security loopholes and take appropriate steps.

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  • Making a Career in Digital Marketing

    23 February 2019

    Making a Career in Digital Marketing

    Digital Marketing - A Ocean of OpportunitiesThere is no denying the fact that digital marketing has become of the hottest careers in 2019. More and more students have started taking this career route to make a successful career in the future. With modern digitalization, more and more companies adopting the latest technology and the power of the internet to popularize their brands. Be it a planned startup or a big corporate house, everyone needs new technology to scale up their businesses. So now that several people have started taking this medium, new jobs in the area of "digital marketing" have created a space for people to take this up professionally. What is even better is that this industry is offering great salaries to people who have taken this up professionally. The multidimensional industry has given numerous jobs to the new age generation. As we said, there are numerous areas you can get into digital marketing. It totally depends on the interest of the individual what domain he wants to get into. Here are all job profiles you can do if you take the digital marketing route. * Visual Graphic / Animated / Video * Innovation technology (such as Artificial Intelligence AI or Machine Learning ML) * Mobile marketing (Google / Apple Store) * Outreach (Blogging) * Generation of Leads (cold calling, affiliate marketing) * (SEO) Search engine optimization (On-page, Off-page, SEO Marketing) * (SEM) Search engine marketing (Sponsor listing in Google, Yahoo and, Bing) * (SMM) Social media marketing (Paid adverting in Facebook, Reddit, Twitter, Linkedin) * E-commerce portal (Woocommerce, Shopify, Magento) * Email marketing (Sendgrid, Mailchimp, Amazon SES) * Marketing automation (Salesforce, Hubspot) * Content management (Wordpress, Joomla, Drupal) * SEO Copywriting, editing, and proofreading * Web design and development (web and mobile app developers) * Web Analytics and Tracking (web analytic expert) * Business Development  * Creating a marketing strategy * Lead growthThis field offers various designation such as SEO Executive, SEO Analyst, Social Media Marketing, Digital Marketing Manager and more...Now, let us know a little about what the area is all about and why has it gained immense popularity over the period. Hiring professional digital marketing service means marketing your company, which is to spread a word about your company digitally. It is with the right usage of the electronic media to spread the word. It could be on social media platforms, or via mobile marketing, through SEO or SMO, email marketing or through other mediums. It involves a great chunk of content writing and content marketing, hence, it is always a great idea to know more and more about the diverse industry to get a good hold of the rapidly growing industry. While the majority it deals in SEO, that is search engine optimization, it is used to find the keywords that are generally floating in the very industry. It takes up approximately sixty percent of what goes in the digital marketing domain. The other thirty percent goes in research which means that even before you become an expert in digital marketing, you got to master the art of doing the right research. Not so accurate research can ideally ruin a great campaign and all the money that is spent in the campaign can bring no returns as such. The rest 10 percent talks about how well you use your creativity and design a campaign.  Since these campaigns are going live via social media, it is good to know what and how a social media platform would work. While there are many platforms, it is also important to know what works for which client and campaign. Hence, in-depth knowledge of social media channels is again a great way to know your campaign well. If you are working with an agency, it is even great to know what works for which client. Here you will know about many industries and their products. More creativity and more ideas would help you sharpen your skills while it gives you in-depth knowledge of your area of work. Now that you know what all could be done in the digital marketing space, how about you take the right step towards a great future. Consult a Leverage Edu expert and know what all options you can explore. It is time to take a step towards a bright future, and Leverage Edu can help you do that. For more updates on digital media marketing, stay tuned. All the best! 

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  • Digital Marketing and Customer Service Support

    22 February 2019

    Digital Marketing and Customer Service Support

    Do you believe that digital marketing and customer service support each other? Most businesses encourage a cross-departmental collaboration between the sales and client support teams.  However, the answer to the question most of the time will be a “no” or a “maybe”. This article will encourage most people to reply to the query with a resounding “yes”.  When both the sections work in close synergy then the organization as a whole gets a better understanding of the consumer’s mindset. A Vancouver-based web design company asked its marketing executives to share information with the client support team. This helped the company in identifying the types of solutions the target audience was looking for and it modified its promotional strategy accordingly. Let’s check out how digital marketing and client support can be each others’ force multipliers. 1. Create Content which People Want Content is one of the most important components of any marketing strategy. An organization constantly requires fresh ideas to keep its user base engaged. Marketers are always looking for ideas that will resonate strongly with the target audience. The customer support department is a good place to find relevant content topics. The section will have data regarding the kind of problems faced by clients which can be used by marketers to fashion useful content. Organizations must go one step further and encourage the support staff to suggest ideas which they think will be liked by customers.  2. Create FAQs in a language the client speaks the common approach of most users is to first check the company website in case of an issue. They try to see if the content has any solution for their problem. the first section checked by a client is the Frequently Asked Questions (FAQs). Most businesses provide answers to generic questions related to their industry. A marketing team should coordinate with the support staff to identify the most common questions. The web development firm should consult with its support team to finalize the FAQs list. It then ensured that the answers to the queries were composed in a language the target audience was familiar with. 3. Identify the types of content the audience searching As mentioned earlier, marketers are constantly in search of unique ideas that can be used to improve user engagement. they can use the feedback generated by the customer service department to identify the type of content the users are interested in. For instance, a website design company found out that a majority of its clients were asking for video tutorials for managing their interfaces. the firm shared this data with the marketing team who then created a series of short clips explaining how some essential website management features worked.   4. Use Social Media for Client Service An innovative way digital marketing and customer service can support each other is by using social media for helping clients. Social networks have become important promotional tools for marketers. they use these channels to connect with the target audience and increase their involvement with a brand. Customers, on the other hand, use social media not only to check new offers but also to voice their discontent. Giving the service staff access to customer feedback will help in providing better service to clients and resolve issues quickly. 5. Setting Realistic Client Expectations Many times a marketing campaign creates unrealistic expectations about a product or service among the target audience. This negatively affects the brand as paying users soon find out that reality does not match their presumptions. Such situations can be avoided if the marketing and support teams align their efforts. The service staff gets access to valuable feedback which it can pass on to the marketers. the marketing team can then modify the campaigns by removing inconsistencies from them.  6. Creating Accurate Buyer Personas A buyer persona is the fictional representation of the ideal consumer of a business. Personals enable marketers to perceive the target audience as humans and relate to them. the entire customer acquisition and retention cycle depend on an in-depth understanding of the average target audience member. The support staff is interacting with users on a regular basis. They know the customers’ requirements, problems, and interests. Involving the customer service team in the process of creating buyer personas will ultimately help the marketing division in devising better campaigns. 7. Marketing Products in a Better Manner the customer service section knows exactly how a product is being used by the target audience. they are aware of the features that people like and the changes they desire in the item. their knowledge can be used to fill the gaps in the product’s marketing campaign. This will allow the promotions to focus on the aspects of a product which the audience is finding useful. Adopting this approach will help in creating more informed product marketing initiatives. Closing up You must have got the answer to the question do digital marketing and customer support service each other? Synchronizing the efforts of the two sections makes sense as both departments have the same objective of retaining clients by providing efficient services. 

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  • 5 SEO Elements to Increase Your Organic Traffic

    22 February 2019

    5 SEO Elements to Increase Your Organic Traffic

    What is Search Engine Optimization and Its 5 Key ElementsAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site? It means Search Engine Optimization (S.E.O) is not done yet for your website.If people cannot find your site on any search engine then what is the point of developing a good website. Usually, websites is another powerful method to grow your business so you should take care that your target audience can find your site easily.In simple words, SEO optimization is a process for your website to increase visibility among all the search engines. Which can get unpaid traffic on your website?Due traffic means "Natural" or "Organic" or "earned" results, all are the same things. More your site will appear on search engine results from more visitors or traffic you will earn. It increases the possibility to convert your visitors into your clients.Below here I am sharing some of the primary and most powerful techniques of a decent SEO:Know the 5 Key Elements of Search engine optimization:First of you should understand if your website has a lot of pages then it will take at least 4-6 months to show on different engines and if you have small sites with 5 to 10 pages might be it will take 2 to 3 months. Now concentrate on the basics of SEO:1. Selecting Correct Domain Name:Any search engine saw it first so it is essential that your sites should have a relevant name. Suppose you are dealing in Natural Gems but your domain name doesn't include the word Gems then it is difficult for the searches to find your website for those who are searching for natural gems on Google. Tips: Avoid choosing hyphens and numbers when buying a new domain.But that doesn't mean the search engines will never consider your website for natural gems results, but it will be more difficult to rank high for an irrelevant domain name. If a little change can help then you should adopt a natural way, what is the point in making an approach difficult.2. Choosing the right Keywords:Another most basic and essential factor that we always missed while creating websites is the appropriate keywords. A keyword is a term or bench of a few words that anyone is writing on Google to find the answer related to their search query. Like if you are looking for Natural Gems, you will write directly about natural gems on Google.So, proper research is required before you write content on your site. Let's understand it with an example. You have a blog on the topic of making money online, what keywords will be best suitable for your blog? Make money online, "how to make money online" or earn money online or getting paid to work online isn't..Research for less competitive keywords which are and sprinkle those Latent semantic indexing keywords (LSI) keywords all over a website, new blog posts etc.Like the above paragraph, we talked about three keywords having the same meaning but Earn money online has less competition, so it is better to go with the "Earn Money Online" keyword. This keyword will rank you easily in search results.3. Getting Indexed / Submit URL:From this point, some professional knowledge is required. Getting indexed is just like the admission process of your child in primary school. You go to school take the admission form, fill in the name of your child, sex, date of birth, etc and submit your form to the admission department of the school.Same, for your websites, go to Google, Bing and Yahoo webmaster and submit all the details of your site and get indexed. If Google or any other search engine doesn't know who you are, then how he can tell anybody about your website. So indexing of site is most important for your visibility, and you should index it as many engines as you can.4. Crawling your Website:As I mentioned above, it requires more expert attention. It is like your child now big enough to switch from school to college. That means he did some work and had a few certificates, which copies he has to submit in college to go to one higher level.Same when you did some work on your website you should crawl your website site map on different webmasters like Google, Bing, and Yahoo. An XML sitemap is a set of your website URLs. You should create an account on your Google webmaster and submit your sitemap to get index quicker.As you submit webmaster will show status pending, don't worries it will take about a week to be confirmed. After it when you will update your site, search engines will be updated automatically, no need to submit and crawl every time.5. Build backlinks from high authority websites:It is one of the most comfortable and most complicated work. First, understand what backlinks are? If some other sites refer to your site for any content and your URL or your site address has been posted on that site, then Google will think that there is something important on your site that's why another site is referring his visitor, on your site. When many websites referring your website search engines will show you top results.While creating backlinks, you should remember one crucial fact you have to build backlinks on the same nature of websites. For example, if the website is about to earn money online then backlinks should be posted on other make money online websites, not just any random site.So I think now you knew some of the basics of Search Engine Optimization. Here you should know one thing if you have a small website, then you can try to do Search Engine Optimization work on your Own, sometimes for a blog, it can work.But if you are running a business and want to sell any product or service don't do it by yourself. Hire an expert. You will not regret this decision. Local SEO companies will be much more effective for Small businesses.

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  • How to Generate Leads by Email Marketing

    21 February 2019

    How to Generate Leads by Email Marketing

    Gone are the days when marketers buy email lists to load into their customer relationship management (CRM) database and began sending unsolicited SPAM messages to their recipients.These days, your marketing campaign will not even move a finger through this process; with laws such as CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act, advanced email filters and the likes. Ignoring the guidelines will get your ISP blocked, thereby preventing you from sending emails in the future.Generating Leads through Email MarketingTaking it from here, I'll highlight some featured email marketing campaign ideas, to give your business a glowing presence in the competitive market; assuming you've extracted your emails through the Email Extractor.Let's get our wheels rolling.1. Lead Generation CampaignStrategically composing clever and trustworthy email messages to your recipients is one of the most effective ways to capture the moment of sales or deals from your new leads.Ensure that your post is well personalized so that it will seem really targeting.Obtaining unique user behaviors through their actions on your site with tools such as Drift is a good way to ensure you group your recipients based on their interest.Make sure you conclude your message with a brief call to action (CTAs), enticing your readers to make a progress.Make follow-ups a necessity for your email campaign, this way you will still be in control of your customers.2. Sending NewsletterHope the email addresses you've obtained through the email extractor are somewhere safe because it's time to send that marketing newsletter to those addresses.Email newsletters are excellent in bridging the gap of communication between you and your customers.It keeps refreshing your brand in the mind of the audiences to help them find you whenever they want.Here are a few tips to help you compose a killer newsletter for your target audience:* Planning out sending engaging contents* Use the information your audience will be glad to hear.* Divide your newsletter delivery into a routine obligation.* Keep your information short and as much precise as possible.* Create multiple newsletters and channel those contents based on your customer's behavior or actions.3. Social Media IntegrationExtracting emails from relevant sites using email extractor alone isn't a perfect marketing strategy.However, putting together email marketing with social media marketing from top networks such as Facebook, and Twitter will be a great technique to attract more leads.Incorporating your social media handles into your marketing emails is also helpful in facilitating more shares if your service interest the recipients, and will definitely generate leads for your business.ConclusionEmail marketing may not be the best way to market your products and services, but it's one of the top most effective processes of lead generation.Therefore, concerned marketers are more willing to use online email extractors to get clients from a relative field for their promotional campaigns.The most important principle here is to get to know and understand what makes you generate more leads, this happens through delivering quality contents and value through your email campaigns.

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