• 27 September 2016

    Peak Points for Creating a Mobile Application

    Most mobile application development companies or even individual freelance developers believe that they own the best app idea. But, as a matter of fact, most of the newly developed mobile apps often fail soon after they are launched in the market. There are a few peak points you should consider creating a successful mobile app. You need to execute good research and identify your best suitable opportunity.You might have experienced some apps hitting top charts. To reach up to this success you need to notice your market and industry thoroughly. You also need to be sure about who your viewers are. This research can help you place yourself in your niche and wrap up what strategies can differentiate your app.Let’s take an example: Imagine, you are planning to create a messenger app. Your clever research would help you to point out towards the well-known messenger apps, like Facebook Messenger, that stands out from others. In this case, you need to create an incredibly well-crafted application included with cutting-edge features that can easily convince people to switch to your app.In-depth market research is the very first key thing that can give you a successful app. What you need is to invest both time and money into your market research before getting started with the project.Secondly, after doing thorough market research you need to plan out your app development project in the right way. It is key to know your app flow clearly and accurately work out everything before starting the project. If you aren’t a technical expert and if you haven’t yet worked on any mobile app project, it is advisable to work out your planning stage with the help of an expert developer. The good news is, most of the application development companies help their clients out with their planning stage. Getting a right layout for your application means setting yourself up to get a smooth and successful app development process.It is equally important to decide whom you should hire, a freelancer app developer or a well-known app development company. Hiring a freelancer sounds tempting if you are having a tight budget. But, software projects are not always easy to handle. And so, things could go wrong if handled by inexperienced hand. It is a complex task to get a dependable, experienced and hard-working freelancer in today’s market that is overflowing with a lot of unskilled developers.Many times people contact app development companies to handle their incomplete and messed up the project when inexperienced freelancers disappear after handling them an unfinished project. Yes, it’s true, a freelancer app developer would charge lesser than a well-established company, but of course, it has a risk of getting the best app or having a nightmare.On the other hand, handing over your project to an established company is completely a different thing. After all, it is the reputation, companies have to work hard to protect and maintain their happy clientele. Companies charge much higher than a freelance developer. But, hiring a company, you are getting a whole team of experts in return to work on your project. Companies can provide you guaranteed deliverables depending on the initial terms and conditions of your signed contract.Unlike a freelancer, a mobile app development company works on your project endlessly. A company would not take leisure time, a company would not get sick, plus a company would never lose interest in any sort of project once contracted. A company has the expertise and a dedicated team that contacts you and follow up with you directly.Another key aspect to think about is either you want to develop an IOS application or an Android app. First of all, be clear for what purpose you want to build an app. If it is for internal company use, find out how many of your staffs are using IOS and what percentage are using Android.Just imagine, you create an app, assuming each of your staff owns an IOS device, to find out your most of the staff base is Android users. Work on what area and what sort of clients your app will target and focus on the percentage of the mobile usage amongst that particular area or clientele.Last but not least, one of the major challenges of developing a mobile application is the budget. Everyone wants to have an exceptional app. But, most of them don’t own the budget. Creation and maintenance of apps are costly, and without sufficient budget, a company would have a huge struggle to launch its product or service.Therefore, if you are low in budget, and still want to proceed with your application development project, most advisably prefer any one of these two options. – Create a web application instead of a native mobile application, and secondly create a simple and stripped down application with minimal features.Source: Consumer Sketch

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  • 29 August 2016

    4 Things to Keep in Mind When You Hire a Web Design Company

    Handing over the website design project to a dedicated web design service provider means getting a good time to focus more on other essential projects. But, before signing an agreement, it is key to keep an eye on a few essential practices of web design. A lot of things go into the creation of a website – from the actual layout for the pages filled with content that pulls up your brand in the search engine results.Your website is the first impression of your brand. So, don’t you think that it should display the right impression? Despite the fact, that an array of things is responsible for building a successful web presence, it is key to not fully believe that the designing company is the only feast for your website. You should also have a basic knowledge of each and every section that ensures you are getting a quality service with a positive impact on your business.Here, before signing a designing company, take a few minutes and evaluate the company bearing the below listed 4 key points into your mind that could save you from higher cost.Quality of the Content. It is the content that builds trust by educating visitors, and sooner or later might turn tail towards purchase decisions. Seeing that, if you fail to provide engaging and knowledgeable contents to the visitors, you will most likely fail to convince them to weigh your company any more. Not only to attract potential visitors but are quality contents also essential to rank up your company brand high in the search engines. Pricing Structure. Going through a few website development companies, you will experience some variations in the pricing and payment structures. But, rather than getting too caught up and accept a payment structure just because it is cheap, it is strongly advised to check out what exactly you are going to get. A company that is significantly cheaper than other companies, might most likely provide low quality work.And on the other part, it is not at all obvious that a highly expensive designer will surely provide you with better results. Therefore, give good research, discuss your requirements with some number of reputed companies, and tie up with one that matches your needs and budget too. Process. Regular communication and deadlines are very important. Keep a timeline for several steps during your website designing process. Check out if each step is completed within the estimated timeline. This will help you to figure out if your website development process is going as per the planning or the team is lagging behind. Doesn’t matter whatever sized company you select to finish your project, important is that you don’t let yourself wonder how long the team might take to complete every single step.Have a word with the team through any source – email, phone or in person – on a regular basis. Regular exchange of information and ideas, plus the cooperation of both – you and the designer or developer – is the most important factor to have a successful website design. A Reputation of the firm. A company’s reputation is again an essential part to start and finish your website project successfully. Therefore, most importantly, go through the case studies and portfolios of the company you have shortlisted to hand over your website development project.Also, check out the company reviews and feedbacks. No reputable company will hesitate to provide you with this information. You can also fetch this sort of data online.There are other points to be taken into consideration while selecting the right company for your business website development– the coal and ice of your online presence. It is not something you should rush to make with no essential information. Therefore take time and evaluate your own shortlisted website design companies properly and considering the words of their past and present clients, make an on the ball decision that is fruitful for your business.For more info visit us on: https://www.consumer-sketch.com

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  • 26 June 2016

    Does Cross-platform Mobile Application always Work?

    When researching for a mobile app development company to build your business application for iOS, Android and Windows bearing the minimum cost, you might come across some developers that will try to convince you to use cross-platform approach, saying that it can reduce your cost and time as well. No, this is not completely true, and may not work in all cases.Many companies have experienced several issues by using a cross-platform approach to develop their mobile application and being unable to resolve the issues, they have recreated their application using a native app development approach. Well, cross-platform and native are two different approaches. In layman terms: Native app development – takes separate developers for same application but for different platforms. Viz. iOS developer to create the application for iOS; Android developer to create an application for Android app, and App Developer for Windows Phone to create Windows applications. Cross-platform app development – takes just a single developer to create the same app for different platforms – iOS, Android and Windows. And to build the application, it uses different frameworks. To name a few, JQuery Mobile, Sencha Touch, PhoneGap, and Titanium.At first glance, Native or Cross-platform, which approach you to think would be the best for your project? For sure, it would be a cross-platform approach, as it can reduce your cost, time and efforts. But, be careful when making the decision. The cross-platform approach does have the chances to create a slow, buggy and non-scalable mobile application.Really, it could be a very tough task to decide the best approach. There are several critical considerations to be kept in mind while making your decision. Consider:If your UI design is very graphics intensive – If the application you want to create requires a sleek user interface or is having animations or custom graphics, then cross-platform mobile app development approach might not work. IOS and Android have lots of popular devices with different screen sizes and resolutions.It can get really messy if you try to reach all screen sizes with the same source code. Again, if you want to have different layouts in terms of design for different platforms, a cross-platform developer will mostly need to work not less than two native developers to handle various screen constraints.Cross-platform app development approach can work well if the interaction points in your app don’t take a lot of server-side interaction. Hence, brochure apps, information apps with simple contents can better go with cross-platform app development approach. But, interaction, graphics, and apps with heavy contents should go for the native approach.If you are planning to integrate external devices with your application – The cross-platform approach might not be the right technique if you want to create an app that can integrate with external devices through your Bluetooth phone, WiFi, or Audio Jack connector. A lot of external devices, just to name a few fitness sensors or credit card readers, don’t integrate robustly using the cross-platform approach.The device manufacturers normally provide native Android SDK (software development kit) or iOS SDK that supports native technique only. Your developer might somehow make the code work with the help of JavaScript code, but this would not support all iOS and Android devices.If your local database is going to be large – Mobile applications with large databases and which works offline and needs frequent syncing with the server might not do well with a cross-platform approach. You do get the option to add SQLite or WEB SQL for server syncing and offline functionality.In any event, if the application does not make several asynchronous queries to the database – local or server – and if your layout is very large, you will experience slow performance and there would be more chances of the app getting crashed. Therefore, avoid cross-platform approach if you are sure your app is database driven and need to sync frequently.If your application would use native mobile APIs and how many – If your application uses Push notifications, or address book API, or any other advanced phone APIs, you need to be very careful. Check out if your mobile app development company can make sure to get these through a native approach bearing no performance issues. Most of the time these integrations take more cost and time by using a cross-platform approach rather than a native approach.If your application needs 508 compliance – Several healthcare apps or other government apps needs to be 508 compliant, so that blind, deaf or other disabled people can use them easily. The cross-platform approach would not work for these type of apps, especially for Android phones. Because it needs a Talkback feature, and the cross-platform approach can create issues while creating them. A native approach can rather ensure to make an easy-to-use 508 compliant app for all iOS as well as Android devices.In addition, the Native approach provides you with numerous benefits, to name some incredible performance and all other native functionality, whereas a cross-platform approach reduces the time and cost of the development. But as indicated, maximum developers prefer to use native approach rather than the shortcuts of cross-platform.Source: Consumer Sketch

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  • 24 May 2016

    3 Things to avoid while Developing a Mobile App

    The mobile apps market has displayed amazing innovations within the past few years. And it is still evolving from time to time. Today, smart mobile devices have become important assistance to carry out each and every day-to-day activity. This certainly is responsible for the fierce competition in the market of mobile applications. Therefore, every company involved in mobile app development India needs to have a keen knowledge about its latest trends.The process of application development is not only complex, and resource-rich, but also problematic. Many mobile apps out there in the market are either to be replaced or rewritten in the near future. After spending considerable efforts and resources, why many of the apps are not up to the mark?Reason #1 – Complicated Apps mostly Goes up in SmokeWeb apps and websites are almost similar. People log in, and find the page they are looking for and manipulate the data by clicking several pages. Mobile apps are not the same. Being developed with a limited set of tasks, mobile applications enable people to perform their tasks quickly with its minimal navigation. Therefore, they should be simple with single-serving gateways. Mobile apps don’t provide desired results if built like a website.Reason #2 – Adapting wrong ResourcesAs per the researchers, the process needs considerable efforts and resources, and to hire professional and expert app developers is also not easy. The developers today are enjoying the high in demand market of mobile apps where they only work for the productive projects they find interesting to work on. Unfortunately, an application revamp is not as interesting and productive as creating a new mobile app, or say another big creation!Reason #3 – The marketing of Mobile AppsMobile app development India is time-consuming and dear. You are just done with a half attempt after completing the long and the complicated development process. It is not easy to gain exposure over your competitors. It again requires more investment. CPC ads are the first key step for the new mobile apps. But unfortunately, a lot of businesses have moved back to the print-ads and if budget allows TV ads on popular networks.The performance of a mobile application depends on many factors, from competition to the marketing budget to absolute luck. Not only this, poor execution and poor research are the most common reasons to avoid. And to succeed, it is key to put up more efforts on marketing as well as audience research, to follow the best practices and to test the complete quality assurance.Source: consumer-sketch.com

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  • 07 May 2016

    Search Engine Marketing or Social Media Marketing - Which is Better?

    While there are various marketing strategies to gain more visitors and drive more traffic to your website. The two particular marketing platform is a search engine and social media that every business, investing their time and money, always struggle with. It is sometimes a conflicting issue to decide where to invest, either in "Search Engine Marketing" (SEM) or "Social Media Marketing" (SMM) in 2021 and beyond.Let's lookout why people prefer search engines over social media marketing.People mostly search for any business or information on the internet. Most likely, they go to a search engine like Google, Bing, Yahoo, etc. while looking for any business, information, or help themselves review any product before purchasing. To get noticed, businesses need to rank high on specific target keywords.Now, let's lookout why people choose social media marketing over the search engine.A lot of youngsters say below 25 or 30, prefer social sites to review any product before purchasing. To it’s a positive side, once you get seen on a social network – like Facebook, Twitter, etc. you will come into view as soon as someone likes your page, comments you on any social network or tag your brand. These actions will make other connections view your product or service and simultaneously make your brand get discovered by others.It would any time be beneficial to invest in both. Why?The one good reason to invest your valuable time, money and efforts into both, – social media and search engine is you don’t want to put all eggs into a single basket. You can get a good balance of traffic by investing in both. Like, if you experience one source is failing, you can put up your efforts in another source. This way you will not lose your prospective viewers entirely.It is for sure possible to completely lose one source of traffic, either due to penalty or loss of your ranking against your competitor or due to some misunderstanding that can result in the removal of your say Facebook page. Motivating your fear of losing traffic will only diversify your marketing efforts between the search engine and social media. Move ahead, keeping in mind that a digital marketing Company in Vadodara can be good assistance for your social media and the other way around?

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  • 08 April 2016

    Word of Advice For Hiring PHP Developers

    In today's fast-paced business world, companies get lots of ways to raise their business to greater heights. Out of these, the one necessary access is creating a user-friendly website. Hire PHP developers in India that can make this possible. PHP development has made-up its way towards creating attractive websites. And therefore, there is a massive demand for the same by businesses of any size.PHP developers play an important role in shaping your business by converting your ideas into reality. Whether your business is small or big, what you require is a proper infrastructure to host your website. However, web hosting is required after your website is fully developed and to get the job done you need to hire a PHP developer for your website development in PHP framework. Being popular and versatile, PHP is today's highly demanded technology as in other programming languages.Things to Consider while hiring a PHP Development CompanyIt seems a tedious task to hire dedicated developers India. Here are a few important features you must keep in mind while hiring a PHP development company to get your project done.Categorize PHP developers in three levels according to their technical proficiency. Level one is the beginners, those who have just entered into the industry. Therefore, they might need guidance from senior developers. Avoid making them your first choice. The second and third level, i.e. the mid-level and advanced developers would be your right pick, as having worked on an array of development projects, these developers would be well experienced and professional.After choosing the right level, you need to find out the correct source of hiring PHP developers that can match your selected level. The best way to a source is to get references from your known people. Secondly, you can also search them through web portals where you can get numerous freelance developers. Hiring one from a well-known web development company is the best option.And in conclusion, you can hire PHP developers in India either at a fixed cost or on the basis of a dedicated model. If hire under the dedicated model, you pay the developer as per the number of hours washed up on your project, whereas under the fixed cost, you pay the fixed quote decided while signing your project by the service provider.Source: www.consumer-sketch.com

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