• 28 January 2022

    Develop Website for Your Audience Not Search Engine

    Many companies make the mistake of building a website that is highly SEO-friendly but is not user-friendly. They design the site with the intent to get the top ranking on Google. While SEO is an important aspect of website design, it is not the most significant one. The major element is the audience or the users. A business website development that is based on customers and clients rather than the design will deliver much better results than anything else. A website that focuses on the audience and not the search engine delivers a wider range of benefits than companies could imagine. When the users love the site, they will automatically increase your credibility, which will make your website search engine optimized on its own.  Your site is vital for your promotion strategy. It gives the initial feeling to your target audience, affecting your user’s involvement in numerous ways. At the point when your customer searches for an answer, a wonderfully designed and enhanced site will catch their eye and give your product the consideration it deserves. A web design and development company will help you obtain the level of website you need to achieve the desired action from your target audience. Why do you need to design a user-friendly website?  The best organizations are those that give their clients what they need. To that end, you should be sure about who your ideal interest group is and what they anticipate from your business. Recognizing your main target group will affect how you plan your site. Here’s why you need a user-friendly website: 1. Improves the First Impression At the point when your user visits your site, it provides them with their initial feeling of your business. They will pass judgment on your business in practically no time. In these initial couple of moments, you need to have a beneficial outcome on your crowd. Assuming that your site looks unappealing or obsolete, your audience will promptly have a bad impression of your business. They won't observe your site, which hinders them from your page. You'll pass up leads since they'll leave your page for a competitor’s page. 2. Higher SEO Ranking An inadequately planned or out-of-date site will contrarily affect search engine optimization execution. Google treats in a serious way the effort that an organization places into its site. So to remain at the highest point of the web crawler rankings you want to put more effort into a site. Ensure that it checks each of the crates that Google likes to find to partake in a high-ranking site. Certain website design components can straightforwardly influence SEO all by themselves.  3. Better Credibility To dominate your competition you really want a site that is best in class. It needs to consolidate the most recent design trends and have convincing and engaging content that drives your possibilities towards a particular source of action. This will send you in front of your competitors and requires insight into marketing that most do-it-yourselfers don't have. Therefore, it will build a high amount of credibility within your target market and you will achieve more leads. 4. Develop a Consistent Brand An experienced website specialist or web design and development company will comprehend the various assets of your image including your logo, textual style, and shades of decision, and they will actually want to involve this in the most ideal way conceivable on your site to make your brand consistent. When you ask someone why web design is important, they will definitely say that it is needed to have a consistent brand image. So focus on this important aspect of website design and hire professionals who can do that. Our dedicated website designers are ready to work on your project. Contact us if you need better UX/UI design and development services. Get a Quote

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  • 14 January 2022

    5 Mobile App Development Trends

    Mobile applications have opened many doors of opportunities for businesses in various fields, since their birth. This is one of the reasons why it is still considered to be an on-demand technology among users and it shows no signs of shifting from its current position any time soon. Statistics predict that annual mobile app download will reach 258 billion by 2022 increasing almost 45% downloads from 2017. This number is expected to grow further in the following years. This figure clearly shows the heavy demand for mobile apps which attracts businesses of all sizes to make a huge amount of investment in the mobile app industry. Starting from startups to large enterprises everyone is pouring their hard-earned money into this trending technology. 5 Mobile App Development Trends to Watch in 2022 With technological advancements, mobile apps get revolutionalized almost every year. This means mobile apps that worked in 2020 might not be able to achieve the same results in 2022. That is why it is crucial to follow the trending technologies on mobile app development to stay ahead of time. To keep you updated about the latest mobile app development technology, we have listed down some of the trending mobile app development trends that are here to stay in 2020. 1. Artificial intelligence, machine learning and voice-enabled personalization There is a remarkable increase in demand for more personalized mobile experiences amongst users that would respond to their needs. In order to fulfill the growing demand, the new wave mobile application is utilizing the strength of Artificial intelligence and voice-enabled technologies that give users the scope to be more interactive and intuitive. This modern technology helps an application to track user behaviour by informing about their previous action and usage patterns. For instance, when a person shops online, the app can show that person the kind of product he or she is searching for if the app knows about its previous actions. Voice-enabled personalization offers a similar kind of convenience to its users. Although it does not allow a full conversation it is continuously becoming more efficient at understanding the context. Voice assistant simply allows consumers to use natural language to reduce manual effort making the task faster and more convenient. 2. Cloud-based mobile app development Cloud-based technology has already had a great impact on the world of App development. The biggest advantage of cloud technology for developers is that it enables them to develop apps that are not restricted to the internal storage limitation of devices due to its ability to store a huge amount of data in cyberspace. Users can easily use the app without installing it by placing the app’s data in the cloud with no worries of internal storage. These cloud-based apps not only boost productivity but also make the development procedure fast and easy. 3. 5G Technology When it comes to mobile app development, the birth of the 5G network can completely reshape the way people use mobile apps today. It will build a data-intensive environment that will help in opening new markets for app development. 5G networks will strengthen mobile connectivity and offer a better smartphone experience by giving lower latency and speeding up the data sharing process much more than the wireless technology. 4. Virtual and Augmented reality The concept of augmented and virtual reality is not new, the name has already been associated with popular apps in both retail and gaming industries. Using AR and VR in the App designing process developers and designers get the opportunity to give users a more personalized experience resulting in increased user engagement. 5. Low code or no-code development Low code development can be considered as a replacement for house personnel that has an in-depth knowledge of coding and no-code development needs no coding at all. This remarkably helps to reduce the complexities of a development project. This is a simplified version of app development where users only have to drag and drop visual components to assemble an app. Although low code does not put a full stop to traditional coding, this trend will still pick up in 2021. When the concept of the mobile application was first introduced, it was truly difficult to predict that it will keep on dominating the business world even after ten years. Recognizing the current trend in both technology and consumer behaviour is important for mobile app builders to adapt and deliver technology that adds value to the users’ lives and to ensure that application development will continue to evolve for years to come.

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  • 21 December 2021

    Best Framework for Web Development in 2022

    Web applications are an intrinsic part of any company’s digitization needs in today’s world. A website connects customers with the company, provides a centralized platform to manage operations, and streamlines the workflow. To build such apps & solutions, a web framework is required. Website development requires both a backend framework (to write code and add functionalities) and a front-end framework (to design the user interface). There are hundreds of frameworks available today to build appealing and engaging websites and web applications. Companies can hire website developers to work specifically on a framework and create applications that provide seamless interaction. However, there are frameworks that are designed for particular types of web apps, and then there are those that are versatile enough to accommodate all kinds of applications.This article will highlight the most ideal frameworks for website development in 2022 and beyond. It will focus on a mix of both frontend and backend frameworks that developers use for developing web applications. Let’s have a look at them in detail.3 Ideal backend frameworks for web development in 2022Out of the hundreds of frameworks available for backend development, the following are the three most ideal ones that developers prefer to use for web applications: 1. Ruby on RailsThe web framework is written in Ruby and is one of the best tools to create web applications. It is called “the startup technology” because of its capabilities to deliver rapid prototypes. It focuses on the principles of “Convention Over Configuration” and “Don’t Repeat Yourself.” Companies in industries like FinTech, Healthcare, and eCommerce are the prime users of Ruby on Rails for their web application requirements.2. DjangoA popular backend framework that works on Python, Django is now one of the most popular solutions for web applications. It is particularly useful for scientific computing, numerical & statistical analysis, and more. Django has a vast array of libraries and plugins that help developers to build creative web applications. It is a highly scalable and powerful framework that can handle hundreds of requests simultaneously with ease.3. LaravelThe primary language used by Laravel is PHP, one of the world’s most popular programming languages. The framework has a command-line interface and it offers an MVC architecture. Laravel is currently the most used PHP-based framework that is useful in building high-quality web applications. A lot of small to mid-sized enterprises also use the technology to build their MVPs.3 Ideal front-end frameworks for web developmentFrontend frameworks are used to create user interfaces and provide an engaging appeal to the application. Here are the 3 most ideal frontend frameworks for web development: 1. ReactJSProbably the most popular front-end framework is ReactJS. It was created by Facebook and is now one of the most admired Javascript frameworks for developers across the globe. With the introduction of React Native, ReactJS also became a top framework for creating mobile applications without any hassle. The vast number of libraries make it perfectly capable of adding new features and scaling the application when needed.2. AngularWhen there is a need for single-page applications, companies often hire a website developer who is skilled in Angular. Companies can build complete client-side applications using Angular as their main technology. The 2020 update, Angular 10, brought in some amazing changes that enabled enterprises to add rich features that were not available before. Angular can be optimized for search engines even though it is not primarily available. 3. EmberThere’s no denying the fact that Ember is one of the most widely used frameworks for frontend web application development. It uses the component service paradigm and works with HTML and CSS in a seamless manner. Ember is perfect for creating reusable and maintainable code that could be used in several different applications and locations. It offers amazing in-built functionalities and has an enormous ecosystem of plugins to choose from.These were the top frontend and backend frameworks that developers and companies can choose from in 2022. Make sure to consider the pros and cons of each before making the decision. Contact Consumer-Sketch to learn more about website development services or to hire a dedicated team to develop websites using the latest frameworks.

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  • 29 November 2021

    Hreflang For Your Multilingual WordPress Websites

    An hreflang tags are important for providing multilingual support in your WordPress website. Here’s how you can implement hreflang annotations on your Multilingual WordPress site. Why Use Hreflang For Your Multilingual WordPress Websites? In case your site targets users from one side of the planet to the other (implying that you are engaged with the International part of SEO), you might need to make a part of it into various languages to provide content for various nations or regions. While this is unquestionably useful for your visitors, it may not be so for web indexes.  Essentially distributing translated forms of your website content on various URLs will not assist Google with understanding the connection among URLs and how your site is set up. This is problematic and can prompt your pages not to position too as they could. This is where the hreflang tag comes into the picture. What is hreflang? The hreflang tag is HTML code that lets Google know which variant of a page to show for specific languages and regions. When done effectively, hreflang annotations tell the bots crawling the page were to see the suitable content for different regions that don't communicate in the primary page's language. At the point when somebody does a search on Google (Bing doesn't utilize the hreflang tag), the search engine goes through the following stages:  It concludes where to rank a URL dependent on its algorithm It actually looks at a page's code, searching for hreflang tags It takes a gander at a user's present view (in view of IP address) and language settings It shows the most important URL in the SERP and sends the user (if the click) to that URL The explanation the web index checks for hreflang labels is with the goal that it can serve the right form of a page dependent on the user’s language settings. So, it's the way Google knows which URL to show for a Spanish speaker and which one to use for an English speaker. It's additionally how it knows which variant to show somebody in the United States and somebody in the United Kingdom. hreflang example <link rel="canonical" href="https://www.consumer-sketch.com/"> <link rel="alternate" href="https://www.consumer-sketch.com/" hreflang="x-default" /> <link rel="alternate" href="https://www.consumer-sketch.com/fr/" hreflang="fr-fr" /> <link rel="alternate" href="https://www.consumer-sketch.com/it/" hreflang="it-it" /> <link rel="alternate" href="https://www.consumer-sketch.com/es/" hreflang="es-es" /> When to use the hreflang tags? There are 3 circumstances in which you should utilize hreflang.  1. At the point when you translate just the page format into different languages, yet not the primary content of the page. An illustration of this would be a page that highlights user-produced content like forums, messages and sheets.  2. At the point when you have pages in a similar language utilizing local variations. For instance, you have separate English renditions of a page for the US, Canada, the UK and Ireland.  3. At the point when you've completely made an interpretation of your site content into different languages. For instance, WooRank is accessible in 6 languages: English, Spanish, French, Portuguese, Dutch and German. At the point when the content is free in at least 2 of those languages, you’ll add hreflang language code first to the pages indicating that. Hreflang tags Wordpress: What to know? You can target a more extensive audience with a WordPress multilingual site, however, you want to carry out specifically prescribed procedures to get results. Perhaps the best practice for this sort of site is to utilize hreflang tags, yet there are other savvy strategies also.  For the best user experience, it's good to utilize content composed by local speakers, and not machine-interpreted text. Another best practice is to utilize the discretionary x-default tag for languages that do not match. This ought to be utilized on home pages, where users can choose the area and language they need.  In case your site utilizes canonical tags, you'll likewise be cautious while adding hreflang tags. These two sorts of labels can entangle, conveying conflicting messages to Google regarding which page it should show. While you can leave the hreflang annotations away from pages that have canonical tags, it is smarter to just add the language tags cautiously. Implementing Hreflang tag into the Multilingual WordPress website The simplest technique for implementation of hreflang tags WordPress is to utilize a third-party plugin in WordPress. Plugins like MultilingualPress add an hreflang tag for you naturally, and shouldn't cause any implementation issues. MultilingualPress additionally has a translation option, which can be found in the post editorial manager. At the point when you acknowledge a translation into another language, the plugin adds the fitting hreflang labels to your site's header. The translation feature isn't restricted to posts, and chips away at tags and categories, while likewise matching up well with SEO & eCommerce plugins like Yoast and WooCommerce, respectively. Language localization is important because it offers users in different regions the ability to see the website content in their language. It is highly useful to increase engagement on the website and keep the visitors for a long time. WordPress websites should implement this language code first and then structure all the pages around the hreflang annotations. These tags send the right message to Google and ensure that the search engine shows the right page to the right users in different regions. At Consumer-Sketch.com we follow and implement best SEO practices for a local and international websites. Hire our SEO services to optimize your Multilingual WordPress website.

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  • 06 October 2021

    How to Rank Your Business on Google Maps

    Top Google ranking is like a throne every company wants to capture. It’s the hot seat that can help any company become a lethal force in the market. There is fierce competition in the market to appear on Google’s local pack. This is because the companies which appear in the Google 3-pack are most likely to get attention from quality customers, drive more traffic, increase customer queries and ultimately lead to more sales.  Local SEO Strategies to Get Better Rankings on Google Maps in 2021But how does one attain this coveted place and reach more customers? How does a company get good rankings on Google Maps search results? Is Google My Business and customer reviews so important to get organic rankings? What exactly is the Google 3-pack? In this blog, we will answer these questions and discuss various strategies that local SEO services can adopt for better organic rankings on google maps search results in 2021 & beyond.       What are the benefits of getting ranked on Google Maps search results? It has been found that 85% of the customers who search any local business on Google Maps, tend to visit the business within the next 1-2 daysMore than 28% of searches on Google Maps search results lead to a customer purchase.Customer reviews are becoming critical on the Google My Business page and people are relying highly on them to make a purchase. Word cloud on Google review, which filters the results by important keywords like price, quality, experience etc. helps customers make an informed decision. Google My Business page has evolved in recent years and offers great interactive functionalities like direct phone calls, visit the website, book reservations in a matter of just a few clicks. This has increased the chances of conversions stupendously.    Important factors for Better Rankings on Google Maps Search ResultsAn optimized and regularly updated Google My Business page.Customer ReviewsOn-page RelevanceNumber & Quality of Backlinks NAPs (Name Address and Phone Number) and CitationsMany people have started using the ‘near me’ suffix in their search queries on Google Maps to find local businesses. Search suggestions / prompts by Google itself are increasing the number of search queries tagged with ‘near me’ in the end. Professionals offering local SEO services are also streamlining their strategies to ace in the local search results and appear on Google 3-pack.  Proven Strategies to get Great Google Maps Search ResultsSet up your Google My Business Page in the best way possible. Use correct information as you don’t want any other business to claim your listing or gain mileage because of insufficient information like a misspelled address, out of service phone numbers.Get your listing verified by following the steps provided by Google and entering the codeChoose the right category to list your business. Do complete research on available categories and also look for categories your competitors are listed in.   Having your business category in your business listing can be of help.Update working / business hours correctly.Use correct phone numbers and you may offer more than one contact number.Add an attractive and right business description. You might want to include your business category keyword, local area and city name and other local SEO-based keywords that can drive traffic. Update photos regularly. Use high-quality professional photos that best describe your local business.Geotag your photos. This will help in driving location-specific traffic to your Google My Business page. Update your GMB page with new posts frequently. You can push offers and deals for customers to cash in. Install the app to provide customers with an instant chat option.Focus on getting as many positive customer reviews and ratings as possible. It will add a lot of credibility to your Google My Business page.Develop a great mobile-friendly website.Ensure that your website has the city mentioned in the address. Sprinkle local-SEO based keywords in your website content as wellAdd YouTube videos with the right titles having desired keywords   One can embed the Google My Business map on the contact us page. Gain as many quality backlinks as possible to your Google My Business page. Answer queries posted by customers. Respond to Customer Reviews on Google My Business page. Address grievances, take compliments and interact with customers. Add a Google Map pin on the footer and the contact us page of the website Post blogs on your website having your city and business category mentioned in them. One can add schema on the website to inform Google about your location. Ensure that your NAP (Name, Address & Phone Number) is consistently spelled across your website, social media pages and on other online platforms. At Consumer Sketch, we have seasoned professionals who have a proven track record in helping businesses rank higher in Google Maps search results. Get in touch with us today and let us help you get great organic rankings through our tailored local Seach Engine Optimization services.

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  • 17 August 2021

    5 PHP Web Development Trends to Watch in 2021

    PHP has been the choice of scripting language for web development for many years. Developers prefer to use the programming language because of its ease of use and simplicity. It is useful in developing a variety of web applications - both static and dynamic. PHP web development has been popular for so long that developers used it as the primary technology for all interactive websites.But in recent times, several developers argue about its effectiveness. While Laravel, a top PHP framework, has grown significantly in popularity, the language is witnessing mixed opinions from developers. They are skeptical about its prowess to build modern-day applications that are required for small and large businesses to succeed.However, PHP has what it takes to build applications that match the pace of today’s world. Any PHP website development company can confirm that the scripting language is still one of the most popular and useful scripting languages. We will highlight the latest trends in PHP development that showcase the relevance of the programming language for building robust and engaging websites.Five Top PHP web development trends to know in 2021PHP is an open-source scripting language, which makes website development affordable. Companies can hire PHP developers at a much lower cost than other developers. The technology also offers data flexibility, ensuring that developers can work with modern-day data-based applications.Following are the top PHP trends that web developers should know in 2021 to make the most use of the programming language - 1. Push notifications on websitesOne of the biggest trends in PHP web development is the emergence of push notifications on websites. Earlier the feature was available only on mobile devices. But because of PHP’s interactive nature and smart capabilities, today's websites can also send push notifications to the users. It will increase the engagement rate while improving the user experience, providing a more personalized feel to the visitors.2. AI-powered chatbotsThe next big thing to build using a PHP framework is AI-powered chatbots. Today, more and more companies want chatbots that can serve their customers. These bots act as virtual assistants and provide a wide variety of services to visitors. Chatbots enhance the user experience by being available 24x7, ensuring that the customers get the services as and when they need them.3. Voice search integrationToday, you can hire a PHP developer and get websites with voice search integration. It is the latest trend in web development. Voice search improves the effectiveness of the website and ensures that your results appear in the top result. Effective website development with PHP ensures that the company can integrate the voice search feature in your website, enabling users to easily navigate through your site.4. Next-gen UIPHP is used to build next-gen user interfaces as the technology has all the elements required to develop a dynamic website. The scripting language is one of the favourites for building user interfaces. There are amazing features for buttons, navigation, and media elements to design a top-notch interface for the website. It improves the user experience and the quality of the website, along with its performance.5. AR and VRToday, AR and VR are the two most popular technologies in web development. AR and VR provide a personalized experience to the users where they can visit and test different things. They can bring the world closer to the users by connecting them with it in real-time. Augmented and Virtual reality is used by experts in a PHP framework to integrate into websites for delivering a real-time experience of the products without visiting the store. The era of PHP web development is not over yet. It is still one of the best technology stacks for developing interactive, dynamic, and world-class apps. 

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