• 21 December 2021

    Best Framework for Web Development in 2022

    Web applications are an intrinsic part of any company’s digitization needs in today’s world. A website connects customers with the company, provides a centralized platform to manage operations, and streamlines the workflow. To build such apps & solutions, a web framework is required. Website development requires both a backend framework (to write code and add functionalities) and a front-end framework (to design the user interface). There are hundreds of frameworks available today to build appealing and engaging websites and web applications. Companies can hire website developers to work specifically on a framework and create applications that provide seamless interaction. However, there are frameworks that are designed for particular types of web apps, and then there are those that are versatile enough to accommodate all kinds of applications.This article will highlight the most ideal frameworks for website development in 2022 and beyond. It will focus on a mix of both frontend and backend frameworks that developers use for developing web applications. Let’s have a look at them in detail.3 Ideal backend frameworks for web development in 2022Out of the hundreds of frameworks available for backend development, the following are the three most ideal ones that developers prefer to use for web applications: 1. Ruby on RailsThe web framework is written in Ruby and is one of the best tools to create web applications. It is called “the startup technology” because of its capabilities to deliver rapid prototypes. It focuses on the principles of “Convention Over Configuration” and “Don’t Repeat Yourself.” Companies in industries like FinTech, Healthcare, and eCommerce are the prime users of Ruby on Rails for their web application requirements.2. DjangoA popular backend framework that works on Python, Django is now one of the most popular solutions for web applications. It is particularly useful for scientific computing, numerical & statistical analysis, and more. Django has a vast array of libraries and plugins that help developers to build creative web applications. It is a highly scalable and powerful framework that can handle hundreds of requests simultaneously with ease.3. LaravelThe primary language used by Laravel is PHP, one of the world’s most popular programming languages. The framework has a command-line interface and it offers an MVC architecture. Laravel is currently the most used PHP-based framework that is useful in building high-quality web applications. A lot of small to mid-sized enterprises also use the technology to build their MVPs.3 Ideal front-end frameworks for web developmentFrontend frameworks are used to create user interfaces and provide an engaging appeal to the application. Here are the 3 most ideal frontend frameworks for web development: 1. ReactJSProbably the most popular front-end framework is ReactJS. It was created by Facebook and is now one of the most admired Javascript frameworks for developers across the globe. With the introduction of React Native, ReactJS also became a top framework for creating mobile applications without any hassle. The vast number of libraries make it perfectly capable of adding new features and scaling the application when needed.2. AngularWhen there is a need for single-page applications, companies often hire a website developer who is skilled in Angular. Companies can build complete client-side applications using Angular as their main technology. The 2020 update, Angular 10, brought in some amazing changes that enabled enterprises to add rich features that were not available before. Angular can be optimized for search engines even though it is not primarily available. 3. EmberThere’s no denying the fact that Ember is one of the most widely used frameworks for frontend web application development. It uses the component service paradigm and works with HTML and CSS in a seamless manner. Ember is perfect for creating reusable and maintainable code that could be used in several different applications and locations. It offers amazing in-built functionalities and has an enormous ecosystem of plugins to choose from.These were the top frontend and backend frameworks that developers and companies can choose from in 2022. Make sure to consider the pros and cons of each before making the decision. Contact Consumer-Sketch to learn more about website development services or to hire a dedicated team to develop websites using the latest frameworks.

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  • 29 November 2021

    Hreflang For Your Multilingual WordPress Websites

    An hreflang tags are important for providing multilingual support in your WordPress website. Here’s how you can implement hreflang annotations on your Multilingual WordPress site. Why Use Hreflang For Your Multilingual WordPress Websites? In case your site targets users from one side of the planet to the other (implying that you are engaged with the International part of SEO), you might need to make a part of it into various languages to provide content for various nations or regions. While this is unquestionably useful for your visitors, it may not be so for web indexes.  Essentially distributing translated forms of your website content on various URLs will not assist Google with understanding the connection among URLs and how your site is set up. This is problematic and can prompt your pages not to position too as they could. This is where the hreflang tag comes into the picture. What is hreflang? The hreflang tag is HTML code that lets Google know which variant of a page to show for specific languages and regions. When done effectively, hreflang annotations tell the bots crawling the page were to see the suitable content for different regions that don't communicate in the primary page's language. At the point when somebody does a search on Google (Bing doesn't utilize the hreflang tag), the search engine goes through the following stages:  It concludes where to rank a URL dependent on its algorithm It actually looks at a page's code, searching for hreflang tags It takes a gander at a user's present view (in view of IP address) and language settings It shows the most important URL in the SERP and sends the user (if the click) to that URL The explanation the web index checks for hreflang labels is with the goal that it can serve the right form of a page dependent on the user’s language settings. So, it's the way Google knows which URL to show for a Spanish speaker and which one to use for an English speaker. It's additionally how it knows which variant to show somebody in the United States and somebody in the United Kingdom. hreflang example <link rel="canonical" href="https://www.consumer-sketch.com/"> <link rel="alternate" href="https://www.consumer-sketch.com/" hreflang="x-default" /> <link rel="alternate" href="https://www.consumer-sketch.com/fr/" hreflang="fr-fr" /> <link rel="alternate" href="https://www.consumer-sketch.com/it/" hreflang="it-it" /> <link rel="alternate" href="https://www.consumer-sketch.com/es/" hreflang="es-es" /> When to use the hreflang tags? There are 3 circumstances in which you should utilize hreflang.  1. At the point when you translate just the page format into different languages, yet not the primary content of the page. An illustration of this would be a page that highlights user-produced content like forums, messages and sheets.  2. At the point when you have pages in a similar language utilizing local variations. For instance, you have separate English renditions of a page for the US, Canada, the UK and Ireland.  3. At the point when you've completely made an interpretation of your site content into different languages. For instance, WooRank is accessible in 6 languages: English, Spanish, French, Portuguese, Dutch and German. At the point when the content is free in at least 2 of those languages, you’ll add hreflang language code first to the pages indicating that. Hreflang tags Wordpress: What to know? You can target a more extensive audience with a WordPress multilingual site, however, you want to carry out specifically prescribed procedures to get results. Perhaps the best practice for this sort of site is to utilize hreflang tags, yet there are other savvy strategies also.  For the best user experience, it's good to utilize content composed by local speakers, and not machine-interpreted text. Another best practice is to utilize the discretionary x-default tag for languages that do not match. This ought to be utilized on home pages, where users can choose the area and language they need.  In case your site utilizes canonical tags, you'll likewise be cautious while adding hreflang tags. These two sorts of labels can entangle, conveying conflicting messages to Google regarding which page it should show. While you can leave the hreflang annotations away from pages that have canonical tags, it is smarter to just add the language tags cautiously. Implementing Hreflang tag into the Multilingual WordPress website The simplest technique for implementation of hreflang tags WordPress is to utilize a third-party plugin in WordPress. Plugins like MultilingualPress add an hreflang tag for you naturally, and shouldn't cause any implementation issues. MultilingualPress additionally has a translation option, which can be found in the post editorial manager. At the point when you acknowledge a translation into another language, the plugin adds the fitting hreflang labels to your site's header. The translation feature isn't restricted to posts, and chips away at tags and categories, while likewise matching up well with SEO & eCommerce plugins like Yoast and WooCommerce, respectively. Language localization is important because it offers users in different regions the ability to see the website content in their language. It is highly useful to increase engagement on the website and keep the visitors for a long time. WordPress websites should implement this language code first and then structure all the pages around the hreflang annotations. These tags send the right message to Google and ensure that the search engine shows the right page to the right users in different regions. At Consumer-Sketch.com we follow and implement best SEO practices for a local and international websites. Hire our SEO services to optimize your Multilingual WordPress website.

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  • 06 October 2021

    How to Rank Your Business on Google Maps

    Top Google ranking is like a throne every company wants to capture. It’s the hot seat that can help any company become a lethal force in the market. There is fierce competition in the market to appear on Google’s local pack. This is because the companies which appear in the Google 3-pack are most likely to get attention from quality customers, drive more traffic, increase customer queries and ultimately lead to more sales.   Local SEO Strategies to Improve Rankings on Google Maps in 2023 But how does one attain this coveted place and reach more customers? How does a company get good rankings on Google Maps search results? Is Google My Business and customer reviews so important to get organic rankings? What exactly is the Google 3-pack? In this blog, we will answer these questions and discuss various strategies that local SEO services can adopt for better organic rankings on google maps search results in 2023 & beyond. What are the benefits of getting ranked on Google Maps search results?  It has been found that 86.7% of the customers who search for any local business on Google Maps, tend to visit the business within the next 1-2 days More than 37% of searches on Google Maps search results lead to a customer purchase. Customer reviews are becoming critical on the Google My Business page and people are relying highly on them to make a purchase. Word cloud on Google review, which filters the results by important keywords like price, quality, experience etc. helps customers make an informed decision.  Google My Business page has evolved in recent years and offers great interactive functionalities like direct phone calls, visiting the website, book reservations in a matter of just a few clicks. This has increased the chances of conversions stupendously.     Important factors for Better Rankings on Google Maps Search Results Optimized and regularly updated Google My Business page. Add post regularly Images / Videos Update products Update services Services area Customer Reviews On-page Relevance NAPs (Name Address and Phone Number) and Citations Many people have started using the ‘near me’ suffix in their search queries on Google Maps to find local businesses. Search suggestions/prompts by Google itself are increasing the number of search queries tagged with ‘near me’ in the end. Professionals offering local SEO services are also streamlining their strategies to ace the local search results and appear on Google 3-pack.   Proven Strategies to get Great Google Maps Search Results Set up your Google My Business Page in the best way possible. Use correct information as you don’t want any other business to claim your listing or gain mileage because of insufficient information like a misspelled address, or phone numbers that no longer work. Get your listing verified by following the steps provided by Google and entering the code Choose the right category to list your business. Do complete research on available categories and also look for categories your competitors are listed in.    Having your business category in your business listing can be of help. Update working / business hours correctly. Use correct phone numbers and you may offer more than one contact number. Add an attractive and right business description. You might want to include your business category keyword, local area and city name and other local SEO-based keywords that can drive traffic.  Update photos regularly. Use high-quality professional photos that best describe your local business. Geotag your photos. This will help in driving location-specific traffic to your Google My Business page.  Update your GMB page with new posts frequently. You can push offers and deals for customers to cash in.  Install the app to provide customers with an instant chat option. Focus on getting as many positive customer reviews and ratings as possible. It will add a lot of credibility to your Google My Business page. Develop a great mobile-friendly website. Ensure that your website has the city mentioned in the address.  Sprinkle local-SEO-based keywords in your website content as well Add YouTube videos with the right titles having desired keywords    One can embed the Google My Business map on the contact us page.  Gain as many quality backlinks as possible to your Google My Business page.  Answer queries posted by customers.  Respond to Customer Reviews on the Google My Business page. Address grievances, take compliments and interact with customers.  Add a Google Map pin on the footer and the contact us page of the website  Post blogs on your website having your city and business category mentioned in them.  One can add schema on the website to inform Google about your location.  Ensure that your NAP (Name, Address & Phone Number) is consistently spelled across your website, social media pages and other online platforms.  At Consumer Sketch, we have seasoned professionals who have a proven track record in helping businesses rank higher in Google Maps search results. Get in touch with us today and let us help you get great organic rankings through our tailored local Seach Engine Optimization services.

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  • 17 August 2021

    5 PHP Web Development Trends to Watch in 2021

    PHP has been the choice of scripting language for web development for many years. Developers prefer to use the programming language because of its ease of use and simplicity. It is useful in developing a variety of web applications - both static and dynamic. PHP web development has been popular for so long that developers used it as the primary technology for all interactive websites.But in recent times, several developers argue about its effectiveness. While Laravel, a top PHP framework, has grown significantly in popularity, the language is witnessing mixed opinions from developers. They are skeptical about its prowess to build modern-day applications that are required for small and large businesses to succeed.However, PHP has what it takes to build applications that match the pace of today’s world. Any PHP website development company can confirm that the scripting language is still one of the most popular and useful scripting languages. We will highlight the latest trends in PHP development that showcase the relevance of the programming language for building robust and engaging websites.Five Top PHP web development trends to know in 2021PHP is an open-source scripting language, which makes website development affordable. Companies can hire PHP developers at a much lower cost than other developers. The technology also offers data flexibility, ensuring that developers can work with modern-day data-based applications.Following are the top PHP trends that web developers should know in 2021 to make the most use of the programming language - 1. Push notifications on websitesOne of the biggest trends in PHP web development is the emergence of push notifications on websites. Earlier the feature was available only on mobile devices. But because of PHP’s interactive nature and smart capabilities, today's websites can also send push notifications to the users. It will increase the engagement rate while improving the user experience, providing a more personalized feel to the visitors.2. AI-powered chatbotsThe next big thing to build using a PHP framework is AI-powered chatbots. Today, more and more companies want chatbots that can serve their customers. These bots act as virtual assistants and provide a wide variety of services to visitors. Chatbots enhance the user experience by being available 24x7, ensuring that the customers get the services as and when they need them.3. Voice search integrationToday, you can hire a PHP developer and get websites with voice search integration. It is the latest trend in web development. Voice search improves the effectiveness of the website and ensures that your results appear in the top result. Effective website development with PHP ensures that the company can integrate the voice search feature in your website, enabling users to easily navigate through your site.4. Next-gen UIPHP is used to build next-gen user interfaces as the technology has all the elements required to develop a dynamic website. The scripting language is one of the favourites for building user interfaces. There are amazing features for buttons, navigation, and media elements to design a top-notch interface for the website. It improves the user experience and the quality of the website, along with its performance.5. AR and VRToday, AR and VR are the two most popular technologies in web development. AR and VR provide a personalized experience to the users where they can visit and test different things. They can bring the world closer to the users by connecting them with it in real-time. Augmented and Virtual reality is used by experts in a PHP framework to integrate into websites for delivering a real-time experience of the products without visiting the store. The era of PHP web development is not over yet. It is still one of the best technology stacks for developing interactive, dynamic, and world-class apps. 

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  • 24 June 2021

    Why Your Website Should Be Built On Wordpress

    WordPress powers over 34% of all websites.  It is a robust content management system(CMS) that enables the building of high-quality websites for every industry. Every website design and development company in India builds WordPress websites due to the dynamic nature of the platform. It is not just a blogging platform - WordPress is a full-fledged website builder for companies of all shapes and sizes. Any web development company in India would offer multiple CMS for building websites. However, WordPress remains their first preference. It can help to build e-commerce stores, healthcare websites, real estate sites, and much more. There are so many customizations that WordPress offers for websites that companies can actually build a dynamic website using the platform. This article will highlight the top reasons why your website should be built on WordPress. We will focus on different factors like affordability, customizations, and more. When you hire a website development company in India, you will get details about everything that WordPress offers to build dynamic websites. Keep reading to know the reasons. 5 Top Reasons Built your Website on WordPress Some of the leading websites built using WordPress include Techcrunch, Sony Music, BBC America, The New York Times, and MTV News, amongst several others. A website design and development company in India can use the platform to build similar websites for your business. Here are the 5 reasons you should WordPress for your website - 1. Open-source and affordable First of all - WordPress is free. Yes - you can download WordPress and install it on your website. You will need a domain and hosting before you can set up WordPress. The open-source nature of WordPress is admired by contributors and developers. There is no licensing fee as well - the software is completely free to use by anyone. You will have to pay the web development company in India for the building and the cost of the theme that you purchase. 2. Millions of themes WordPress has millions of themes available. You can choose any theme you want from ThemeForest, theme isle, and many more online stores. There are themes for all industries - e-commerce, retail, manufacturing, automotive, and more. You do not need coding knowledge to build websites on WordPress. There are predefined themes where you can change the content and get your website. 3. Plugins WordPress plugins help to add features and functionalities to the website. There is a plugin for everything - contact form, membership, analytics, and more. These plugins are the features for which you don’t have to write the code. Plugins help to add dynamic functionality to the web application. There are plugins that convert into website builders for WordPress if you can’t find the theme of your choice. 4. Simple management WordPress is simple and hassle-free. Any website development company in India with enough experience can easily manage WordPress using the dashboard. There are separate categories for everything - pages, posts, and more. You can create a backup or reset your website with simple plugins. The best thing is that WordPress is easy to learn and implement. It doesn’t take years of knowledge to master it. 5. SEO-friendly One of the biggest advantages of using WordPress for your website is that it is SEO-friendly. It is written using high-quality code and offers semantic markup. It implies that Google and other search engines just admire WordPress to make content easily accessible and readable to users. That is why WordPress websites tend to rank higher in search engines. There are SEO plugins like Yoast SEO through which you can further optimize your website for SEO. WordPress is the leading website development platform for companies today. It helps to build dynamic websites and offers advantages that go beyond simple CMS.

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  • 28 May 2021

    How much should you spend on a website design?

    Effective website design is important for the success of your business in this digital world. Getting an interactive website for your business is essential if you want to be visible in front of your customers through online channels. An experienced website design and application development company can help you build a website that will attract maximum visitors. A prevailing question is “what is the cost of building a website?” There are a lot of factors that you need to consider when calculating the cost of the website. Since it is going to be a one-time investment in your digital presence, the cost of a website should not be a concern. But while hiring a web development company in India, the cost is important. You don’t want to find yourself paying a lot of money for nothing. This article will highlight the factors that will help to determine the cost of building a website. Every website development company in India will charge differently by the average cost will be in a common range. We will also determine the final cost of developing a website that you need to pay for bringing your business online with the help of a website design and development company in India. Factors to consider while calculating website design cost A website can cost you hundreds and thousands of dollars depending on various factors. The more interactive and feature-rich you want it, the higher the cost will go. But you will reap the benefits of a good website for a long time. Here are the factors you need to consider while spending money on a website design -  1. Number of pages The biggest factor to consider is the number of pages. The more pages you have on your website, the higher it will cost. Each page will have different features and elements. It will require additional effort and demand more time from the website designer. On an average, a website has around 20-30 pages. But if you are looking for more, then you should be ready to extend your budget. 2. Website type Now a lot of money will be spent on the interactiveness of the website. You can either have a static website or a dynamic website. On a static website, content doesn’t change frequently. There are limited interactive components. However, when a web development company in India builds a website, it would suggest you to get a dynamic website because most modern companies achieve good results from that. 3. Features and content Needless to say, the more features you want the higher the website cost will be. Every element will require a lot of planning, effort, and time for development. Therefore, a highly interactive website will cost you much more than a static one. Apart from that, the website content is also a significant cost. You must focus on getting SEO-friendly copy and content so that your website appears in the top results of the search engines. The different costs associated with a website include - Website domain - $10 - $50 per year Shared / Managed Hosting - $30 - $500 per year Website theme - $10 - $300 per year Website content - $100 - $2000 Design & functionality - $2000 - $25000 SEO and Marketing - $100 - $5000 The average cost of building a website is around $5000 - $30000, depending on the type of website you want. Minimalistic sites cost less than a website filled with highly interactive features. Your website is your online visiting card. Anyone who wants to know about your business will start by looking at your website. So you need to be sure that you are hiring an experienced website development company for your site. Contact us today to discuss the right budget for your website development.

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