• 28 June 2019

    Difference Between Content Marketing1V1 Branded Content1V1 and Native Advertising?

    Key Points That Differentiate Content Marketing From Native Advertising and Branded Content Content marketing is gradually gaining in popularity. This is because informative, relevant, valuable, consistent, persuasive and strategically deployed content is proving highly successful in acquiring leads and converting them into loyal customers. Properly marketed content can help in the accomplishment of a brand’s promotional objectives in a comprehensive manner. The benefits accrued are evident from the research findings as shown below.   Despite content becoming such as an essential medium for nurturing leads and driving sales, confusion between ‘content marketing, ‘branded content’ and ‘native advertising’ exists among many. The differences among these terms need to be comprehended. This would ensure that these potent promotional tools are used in the right context. Content Marketing Content is marketed with the explicit aim of stimulating interest in the topic being discussed. More than creativity, marketable content focuses on offering valuable information to address common problems being experienced by the well-defined niche audiences. If the content appeals to the readers, they would be subliminally motivated to search more about the brand which is offering the solution. Favorable customer action is driven by the content presented in the form of articles, blogs, social media posts, video text etc. Content marketing is done with a long term perspective of forging a strong alliance with a targeted audience by consistently offering them meaningful and actionable content. Branded Content Branded content is marketed exclusively by a brand for generating interest about it among prospective customers. Media that displays branded content is paid or sponsored directly by the brand. The content talks directly about the value propositions of the brand so that audiences can engage with it after evaluating the efficacy of solutions offered by it. The content is brand oriented and does not speak about tangible benefits one can realize by using products or services offered. Content is deployed to spark interest in audiences and drive conversation around the brand. It seeks a higher number of brand name mentions on all online media rather than looking to trigger direct sales. Entertainment is a key component of this content type. It engages audiences with fun elements that inspire users to go through the content in-depth. The content appeals at an emotive level and does not try to drably highlight which features of the brand has more competitive advantage than contemporaries. Storytelling is employed for narrating the values of the brand. Protagonists are often hired to play out interesting thematic representations focusing on the brand. Branded content can be marketed through videos, websites, social media, video games, sponsored events, podcasts, TV ads etc. Users of brand’s services also are engaged at times for speaking about the benefits of associating with the brand with the explicit aim of inspiring trust in potential customers. Native Advertising Native advertising is driven by paid ads wherein the touchpoints through which promotion content is displayed resemble the feel and purpose of the ad. For example, a website is displaying content about the advantages of pure honey in alleviating different ailments. Your ad related to honey would be showcased in the recommendation section. At the first glance, it would not appear like a traditional ad. Rather, the audiences would look at it as an additional resource to land on a web page where pure honey can be bought without fear of adulteration.   Native advertising seamlessly gets integrated in the web page’s editorial flow. It does not disrupt the browsing pattern of site visitors by abruptly thrusting into attention like a banner ad. Such ads can be located in social media feeds or in recommended section of web pages. Ad fatigue is a phenomenon wherein site visitor feels bored just at the sight of an ad. This is effectively countered by native advertising wherein exposure to brands is offered in the form of promotion veiled in editorial content. Native ads engage audiences and pique their interest as well as curiosity. Consumer-Sketch offer cutting-edge content marketing assistance that seeks to leverage the potential of both native advertising and branded content. Experienced digital marketers offer strategic intervention that marketers can use for scaling and automating their content more effectively for reaching out to wider audiences. Rich analytics allow brands to gain better insights into leads’ responses to content so that they can tailor it better in future.


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  • 04 June 2019

    Essential Skills for Front End Developer

    Today, websites are omnipresent. They are everywhere all over the globe. Digital technology and its ever-increasing demand have opened up tremendous opportunities for front-end developers. Moreover, it is hard to keep pace with the ever-changing technology especially if you are a startup developer. Whether you are a beginner or an advanced professional, it is vital to follow the best front-end developer skill to bring your career to new heights of success.If you are a front-end developer this is an opportune moment to raise your web development career. You may have a couple of websites you love to navigate through to fulfill your requirements; whether to shop or maybe to fetch some essential information.What makes these websites work? The layout, design, buttons, and many other features are responsible to make a website work. Have you ever tried to find out how they work? All these things are associated with front-end development.Design is just an appearance of a website, whereas front-end development is about how it is implemented on the website. And the person responsible for this is a front-end developer. There are hundreds of thousands of them available across the globe and the number is still growing.These ever-growing numbers indicate how important it is to be up-to-date with the smartest technologies. To become one of the best front-end web developers and to reach out to the desired success explore the set of skills you may want to acquire.⚫ HTMLHTML is the very basic thing you will need to get knowledge of while starting with web development. It is the language used to set up web pages.HTML is, in fact, the very initial step towards the journey of web development. A great deal of resources has made this language quite easy to learn. As time goes by, HTML has made significant progress and the latest standard of this language is HTML 5. ⚫ CSSOnce you have created an HTML website, you will notice that your website still needs some flavour and style. CSS is the stylesheet language that does it.In easy words, CSS changes the look of your web page completely. It makes the page look great and provides the best user experience to visitors.Everything, whether it is to add appealing colors, fascinating background images, responsiveness to make the site accessible on desktop as well as mobile devices, and much more, is done with CSS. ⚫ JavaScriptYou have already created an award-winning web page with HTML and CSS but does it really do anything? Well, JavaScript is you can say the brain of a website.Your dynamic and complex website will need an in-depth knowledge of JavaScript to control user interactions. JavaScript is moreover ranked to be the trendiest programming language. Becoming a well-learned front-end JavaScript developer will take your profession to great success.⚫ JavaScript Frameworks and LibrariesYes, you can create your entire web application with the help of HTML, CSS, and JavaScript, but the JavaScript frameworks and libraries help to make things go easier.The best practices and patterns of this framework make the development process much easier. They moreover help create complex apps with easy to maintain and effective user interface. The top frameworks you should consider learning is- * React * Angular and  * Vue⚫ Testing CodeTesting is the most vital method of creating a clean, bug-free, and maintainable code. Well-written codes make amends in the long run. There are various types of testing methods that include unit tests, functional tests, integration tests, and more. JavaScript possess various testing options like-  * Jest * Mocha * Enzyme etc. There are many other options that can be used with any trendy JavaScript framework.⚫ Tools to understand for Front End DevelopmentAfter acquiring the skills to code, the next essential thing you will want to be familiar with is the trendy tools set. The different tooling options you require to be a good front end web developer are- * Build Tools – extremely helpful in writing and bundling code and help with a smooth web development process.  * Webpack – the best tool to write and bundle code. Indeed, it is the static module bundler for the trendy JavaScript web applications.  * Rollup – an alternate option to Webpack. This JavaScript module bundler records small codes into the large and more compound library or applications.  * Package Managers – install, distribute, and share code. Also, handles the dependencies in your web development projects.  * NPM – one of the most frequently used package managers for JavaScript.  * Yarn – does everything that NPM usually does. But is faster and easier to use in comparison with the NPM.  * Formatters and Linters – keep code clean, readable, and maintainable.  * ESLint – one of the most widely used Linters that handle Formatting.  * Prettier – an alternate option of ESLint. In summary, initially, it could be overwhelming for you if you are a new front-end developer. But the programming skills can help you succeed as a front end developer if you successfully pick out one of the best options you have.


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  • 10 May 2019

    Why Web Design Matters

    For the Great consideration in business will reach by highlighting your online presence. Online Presence as marketing is about your project continuously and branding that in due time with the standard name.Why is Web design important?Successful online marketing will hold by numerous factors. You are focusing on the main source to develop the identity of your website and targeting the visitors. A Design of the website only will create an idea about the content inside a build which leads to better revenue in business. An audience of the website will look for the website design to identify the creativity and potential business line.How Does Website design treat as the strength of the business?An efficient website is easy to identify the capacity, working level, the processing time of the business. Web design in the website will be capable of dealing with the following keys as follows.Navigation - To Show the Subpages list in the labeled pane to define the website in short form.Content and Visual Elements – Visual Elements in the Website give the Space in the continuous content.Brand Uniformity – Brand will be identifying by the logo. It’s very important to target market in the business brand than the competitors.Indispensable Factor – Layouts in the Web page will create the user to engage on the web page. It treats pleasant for the visitor to give trustworthy.Points to know the benefits of hiring the Professional website design servicesA website is primarily to find information about your business. But Information branding is the most critical thing in the online presence world. Web site needs valid content information to attract visitors covered and turning them as customers.Compatible website to the latest technologiesA website not only runs in the computer or laptop, nowadays the latest technology of mobiles and tablet phones are used to search the information in the handy at any place. A Website service of the professional designer creates the compatibility to support on all devices.Responsive website design is the basic principle used in the compatibility to the entire website; it gives the future-proof to browse the internet materialize. The goal is for the content to view in the adopted size of the User’s viewport.Also read: 5 Tips For Having A Responsive Web DesignBetter Look and Custom DesignQuality of the website will depend upon the professionalism in the company and creativity level of the website designer. Avoiding the pre-made template will improve the standard for the brand about the website. Flexibility and customization on the website is the best example of professional design.Customizing the attractive design on the website reflects the specific feature of the company. Each unique template style provides website design improvement. A professional website designer will design the perfect design as per the business platform.Fast loading web pages save from HassleUsing of Plug-ins and third-party tool usage and coded effects will ruin the web page on the screen. The way a site will perform the speed as well as faster and slower. A professional Designer will fix mistakes and redone the errors to begin the website from hassle experience.Number of projects at the same timeWhen it is the company, they will be able to manage even when there are a high number of projects. But a freelancer will feel hard to manage them and can get limited projects. As a result, you will need to look for another freelancer, and you need to follow both of them to complete the taskProfessionalismYou can always expect certain professionalism in web development compared to a freelancer. There will be a meeting among the team members, and they will discuss the different points of the project. The ideas can be more in number as per the perspective of different people. Under the proper coordination and guidance, the work can be completed and delivered at the right time.You move to design a website only after releasing the need of the website. Having such an important website is very important, and it is also choosing the best service provider Tricity web Solutions to design your website. Understand the advantages that you may have out of the web development firm and make higher use of them.


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  • 07 May 2019

    Digital marketing Trends 2019

    Some Digital Marketing Trends to Follow in 2019Marketing is an important aspect of businesses that can make a significant difference in the growth of a company and can’t be ignored. We live in a technology-driven world, and the digital world is a great place to influence the decisions of the audience. Talking about digital marketing, it is a vast concept and marketers need a clear understanding of the concept to stand out in the competitive market. It is a way to reach out to people through the global village and provide clear and simple information to solve their complex problems.With that said, it is important for a marketer to stay updated on the changing trends of the search engines and work accordingly to increase their business reputation in the digital realm. Using innovative technology and strategic planning, businesses are planning to attract customers with better marketing and promoting brand ideas. The changing trends of marketing will not just help businesses to market their products and services effectively, but it can also add a competitive edge to the business with the new and innovative trends able to generate leads and improve their relationships with the prospects. So without further ado, let’s discuss the various marketing trends that you can follow to attract the audience. 1. Interactive videosVideos are continuously gaining popularity in marketing trends and are likely to grow in 2019. This makes sense as it is highly engaging and attracts the attention of the audience in little time because most people would prefer watching a video rather than reading a blog post. The live videos are highly preferred in marketing as it directly connects with the audience and doesn’t require much investment but only a good phone to engage with business prospects. For example, if you want to attract the audience on social media, you can make a story or Livestream as an opportunity to attract potential customers. 2. Voice search is getting a hypeThe developing technology and the advancements in language processing, automation, conversation interface, machine learning, and deep learning processes are enabling the virtual assistant to become much intelligent and useful. According to some researches, almost 3.5billion researches are performed on Google and voice searches with virtual assistants are now leading the way. Voice search is different from traditional queries. What it means is when you search the search engines with a query, it provides you with many results. On the contrary, if you ask your virtual assistant such as Siri, it is going to provide you some results or often only a single result. Therefore tailoring your website according to the voice search has become crucial for a business trying to thrive in the competitive world. Try making your queries more like questions rather than written terms. You need to consider what your customers might ask and make it an inquiry while answering it in your content. Keep a conversational tone in your content that can align better with the voice search.3. Artificial intelligence (AI) and Machine Learning (ML)Artificial intelligence and machine learning have been used in business to make mundane jobs easier for a business person. Jobs such as social media posts scheduling, sending e-mails to business prospects and answering a customer’s inquiries providing better customer experience can be automated with the help of artificial intelligence.Other than that, business is taking advantage of AI as it can help them to analyze audience behavior and user search queries from social media platform and various blog posts. Businesses can use this data to enhance their marketing strategies customizing it according to the needs and requirements of the audience. 4. Transparency/ data/ privacyAs said above, AI is helping businesses to collect data in large amounts. Customers trust those brands with better transparency in the business process, and mishandling of data is having a negative impact on the audience, and yet the collected data is crucial to provide quality to the customers. Many companies are using Wikipedia as a platform to provide authentic information to the audience to gain their trust. With the help of writings service, these businesses provide credibility to the potential customers turning them in to regular buyers. 5. Purpose-driven brands and Gen ZBrands that move forward with value and purpose have the opportunity to communicate with the audience transparently and with authenticity, which leads them to gain the rust of the audience. As said above, businesses are taking the help of Wikipedia writings service to attract the audience. However, it is important to understand what approach can work best for your business and how it can change the perspective of the potential buyers towards your business. Final thoughtWith all that is said above, it is important for a business to keep a look out at the competitors and similar industries to observe their marketing and work accordingly to make sure you get the best results with digital marketing. 


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  • 07 May 2019

    Digital Content Writing

    Digital Networking Guide for Content WritersNetworking is a crucial part of any business, and it's particularly important for writers. Writing and publishing great content is usually not enough. You need to build relationships with influencers, media, and readers to expand the reach of your content and build credibility. The social component plays a key role in media consumption, and the best way to ensure your content acquires a strong social media is through networking.The concept of networking can be overwhelming, especially if you're an introvert. Where can I find contacts? How do I approach them? Waiting for people to come to you who are interested in your work might be tempting, but it's extremely inefficient at the beginning. Limiting yourself to the inbound approach will leave you and your content behind your competition. Now, reaching out to contacts doesn't need to be a complicated ordeal. This guide will take you step-by-step on how to properly expand your contact base.1. Define your goalsThe reason why you're networking will determine your target contacts, and the approach you will take to leverage them later on. Are you looking to expand your reader base? You'll want to connect with engaged readers. A good place to find them is in the comment sections of important articles in your niche. Looking to get published by high profile media? Try to get in touch with editors. If you have trouble reaching them, start with regular writers. Looking to enhance the credibility of your content? Time to look for influencers in your niche. Reaching out to influencers can be intimidating, but don't be shy, remember that it's their job to engage with you.2. Prepare your digital profilesMost people will take a look at your profile before deciding to connect with you. Your profile's information should be related to, but not limited by your networking goals. Your intentions should be as clear as possible, but showing some personality will make you more relatable. As a writer, it's particularly important that your bio is free of grammar mistakes. Proofread it on Writesaver, they use native speakers and the first 500 words are free. It's better to network on platforms on which you're already a member, new profiles can make some people wary of spam. Now, if you're not sure which the right platforms are, we recommend you start with Twitter, LinkedIn, and HARO.3. Preventive networkingAt this point, you already know which kinds of contacts to target. You should start your networking campaign before even thinking about leveraging your contacts. The first approach should be about them: do some research, craft a personal message, and start a conversation. Naturally, the effort you put into each new contact should depend on your goals. If you're hoping to gain new readers, just take a quick look at their profile and feeds. If you're looking to get published in relevant media, you should take your time and make sure you craft the right message.4. Send your pitchAfter some interaction with your new contacts, it's time to start leveraging them to achieve your goals. Your pitch should be concise, don't overload them with information. Remember that attention is getting more selective, long pitches will tend to be ignored without the proper build up. Let them know that you'll be happy to tell them more if they're interested. Having to request the information will make them more receptive, it will also make your approach less intrusive.There is a fine line between a nice pitch and annoying spam; the right introduction will keep you on the safe side. You can also support your pitch with content, your posts will be delivered to your new contacts' feeds. While direct outreach is often best, some contacts need to be nurtured. Make sure to schedule your content on your networking platforms; this will also make your profile stronger, making it easier to connect with more people.5. Keep a contact listIt's very likely that you'll need those contacts again. You should keep track of those who respond to your pitch positively. Consider checking up on them from time to time, ask them how they are doing, or simply like their latest posts. The more familiar you become, the better responses you'll get. You can use a simple spreadsheet to keep this information. You should try to get them to subscribe to your email list, especially when looking for new readers. Email blasts will save you a lot of time distributing future content.Following these simple steps will help you expand your contact list. Remember to set your goals, don't be shy, and keep your interactions about them before the pitch. You will be networking like a pro in no time. After you get the hang of it, you should start adding more platforms and goals to your campaign. Writing and publishing great content is usually not enough. You need to build relationships with influencers, media, and readers to expand the reach of your content and build credibility.


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  • 24 April 2019

    10 Simple Tips for using a local SEO to Get Ahead Your Competition

    What is A Local SEO?Running a business all by oneself is a very hard task. You may be satisfied with your loyal customers who purchase from you regularly, but you should eye for more new customers if you want your brand to be known among others and gain popularity. Keeping your Website and your SEO up to date can be hard work too. Sometimes you need to hire a professional search engine optimization agency which helps you in ranking your website.  It may occur in your mind that improving your website or updating the SEO may either be difficult or very expensive.Local SEO (Search Engine Optimization) is a helpful way to promote your local business online. When a consumer wants to buy a product or service they go online, specifically to say, take the help of Google, to find the best options for their needs, and many want that option to be local and readily available to them. You can advertise your services and products to your local customers, who live within same city as yours at the time when they are looking for the product online. The practice of Standard SEO is much different from Local SEO.According to Google, 46% of the online product searches have a ‘local intent’. Whenever someone searches for a product or a service online, the SEO automatically tracks the intent of the customer and further reduces it to local boundaries. Searches which typically includes a location or ‘near me’ keyword, go to the territory of local search engine results page (SERP).You may notice that the local search engine results are much more different from the standard results and include many criteria like opening times, reviews and ratings and even in some cases, photographs are also provided. Everything that’s displayed in the local pack comes from your business’ ‘Google My Business’ profile, a critical part of Local SEO.How to use a Local SEO?1. Get an orderly Title and Description of your Business:You get a brief space for propagating the marketing message of your brand. You have to use it wisely by adding a Title and Description, banishing generic words and terms that have nothing to do with your business and get the best first impression among your potential customers. In that way, your company can head to the top of the search list when anyone searches with local intent. You should also research the keywords that will help you gain top position on any search engine.2. Get on Google My Business:Google My Business or GMB is just like an online directory, which contains the name and details about many companies. It is important that your brand or company gets a section of its own. It is simple to register your business to ‘Google My Business’ with a verification process of your company at first, to ensure that you are the legitimate owner of the company. Then you get established in the directory and you can add your Business description, categories of service, hours that your business remains open and other important information. Your Google My Business Profile may contain important information which you can submit by yourself.3. Get Online Reviews:In order to establish a believable identity to your customers, you need some online reviews for your company. You should ask people who are satisfied with your business to post a review online so that others can see them and engage with you further. This process will help you flourish more. It may be noted that most of the Google My Business Attributes, Questions and Answers, and Online reviews are posted by the customers. So you need to communicate with your customers in order to give them a better experience of your business. Insist your customers to give genuine reviews on your business’ Social media profile like Google+ and others.Sometimes your business gets some bad reviews by costumers. Which brings down your online reputation. So you should know how to handle negative comments on your content or business in a positive way to maintain your business reputation and client base.4. Get Backlinks From Non-Competing Local Business:You should look for getting some backlinks from the websites of other local businesses. You must approach your non-competing business owner with an offer of exchanging backlinks- you will provide a backlink to the other business, and the owner of the other business will provide you with another backlink. In this way, both businesses will flourish online.5. Gain Local Coverage:To keep your business at the top of the search page you should..' instead you should collaborate with local journalists and reporters and give them a chance to take your interview. You should talk about something new and open a path of opportunities to your customers. In this process, the local coverage on the websites will gain your business with more backlinks- meaning that your business is slowly becoming popular to the masses. You may also search for bloggers who may write about your company in their blogs. You can use searches in Google like ‘your location blogs’ for that. You can also take the help of social media in order to make your brand’s name known across your locality. All these will offer you with positive results in the future.6. Provide Citations:If you want to make your name known across the cyberspace and put your brand’s name at the top of the search engine, you should do that with citations. The list of your name, address, phone number should be mentioned in order to aggregate business data. You can take the help of tools like Yext and Moz Local. Provide Citations in as many websites and listings as possible. It will prove beneficial for you as your business will get locally listed. The citations are particularly important to get in place for a local SEO.Two types of citations are there: Structured and unstructured. The structured citations appear in business listings and come from fields being filled when the listing is claimed. Unstructured citations generally come from the backlinks you get from social media and other web media coverage.7. Provide Link to Other Web Pages:When you furnish your details in Google My Business list, you should give the opportunity to add links to the ‘about’ section of the website. You should link the inner pages of your business website in the section. It will be good for you if you are offering a portfolio of products and services of your business. Remember to be consistent and keep this information in all of the social media profiles and websites of your business. Many sites only have their important pages linked to the main menu navigation either on the homepage or in the footer, but you should be adding relevant internal links within your pages’ content as well, including blog posts and service pages. After improving your site’s internal linking structure, your business is sure to rank better on Google.8. Sponsor Local Meetups:You should try to sponsor a local meet up in order to gain credibility and a sense of trust among your potential customers. You can use Meetup.com, a site which brings people together with common interests. If you wish to sponsor any local meet up in the Meetup.com website, you will get backlinks which will help you with the local SEO.9. Make sure your Site Loads Quickly:You must always keep an eye on the technical factors about your website. A lot of people use mobile devices while performing a local search because the mobile devices are either location aware or the customers are looking for a company which is nearer to them. Everybody cannot get access to a Wi-Fi router, many keep connected to 3G and 4G Connections as well. That is why your site’s speed must be fast enough to open on time. You can visit many websites and download software that performs data test on your website.10. Check For the appearance of your site on a mobile device:Your website should be responsive, that is to say, it should not be user-hostile in a mobile device and should load easily. You can hire a professional deliver in order to take care of your website’s appearance on a mobile device. You can also perform the Google Mobile-Friendly Test in order to see whether your business website is responsive or not.Final Say:These are some of the tips and suggestions that you may follow during your local SEO in order to take your business to the top. Otherwise, you could end up in losing market share to your competitors. This is the reason primarily why so many SEO agencies and consultants specialize in local SEO rather than universal SEO. Your goals get different when you opt for Local SEO, and it helps in maintaining high visibility of your business to your potential customers. Also, through researching and adding important keywords while performing local SEO will be better. You should not only think about the technical part but stress on the content of your website as well. The more content you will add, your customers will get more informed on your business like valuable advice, entertainment value, and others.


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