• 03 January 2020

    Importance of UI UX Design

    Do you know the Importance of UI/UX Development?  Both the terms UI/UX customization and personalization are highly popular in the world of design and development. Users often tend to use these two terms interchangeably but there is a subtle difference between the terms. It all depends on business goals. Today the technology-dependent generation looks for the best technology without spending much time and tiring their busy brains. Importance of Personalization in UI UX Design The scenario remains the same when it comes to surfing the websites and mobile applications where the success of a website depends on how quickly it is able to respond to its users. In simple words, it is all about user experience. Most firms depend on User interface and User experience UI/UX Design services when it comes to offering user satisfaction. What is UX Development? User experience development is the process of improving the overall user experience when they use a particular website or application. It frames up an application keeping the customers in mind. It mainly emphasizes wireframing an application and structuring all its components and elements properly to create the user flow. What is UI Development? On the other hand, the term User Interface refers to the process of improving the presentation and interactivity of a website or application. It mainly focuses on the overall appearance and the way it interacts with the users. Each screen, page, button (call-to-action) and other visual elements you see while using an application fall under the category of User Interface of that application. Importance of UX/UI Design The main objective of every business is to boost sales and accelerate its growth. UX/UI design contributes a lot to achieving this goal by improving user experience and customer satisfaction ultimately leading to an increase in the number of users of the specific application. As you offer a huge array of choices and alternatives for your products to users, you get a very small span of time to grab their attention. So you need to hit the bull’s eye during this time period. UX/UI design helps in gaining your customers’ confidence and makes them use your website or application by ensuring that they get what they are looking for. The importance of UI and UX design becomes more crucial for startups or small ventures as it helps to make a solid first impression that lasts long and increases brand recognition. Customization in UX/UI Design Customization in UX/UI design is primarily done by the users to make changes based on their specific needs by configuring layout, content, or functionality. Customization takes the concept of user experience to a different level due to the control to maintain interaction. After all, this gives users the scope to get what exactly they want. Customization works on the principle of "Customers are King". It prioritizes the natural intelligence of the users over Artificial Intelligence (AI). It allows users to select depending on their choices regarding what to see or set preferences for how information is organized or displayed. A prominent example of customization, where the user is allowed to select based on his or her preferences is the popular networking site Facebook where users are suggested content based on their preferences. It also offers the option to turn on notifications for individual people, pages, or posts. Personalization of UX/UI Design Personalization is done by the app itself depending on the principle of intelligence. The app aims to provide highly personalized and contextual information following the users’ preferences and usage patterns which allows them to view the content, offers, or features that match their needs. This type of personalization not only adds value to customers but also increases their sense of loyalty in them. Personalization has become an inseparable part of designing a digital system due to its incredible ability to build a bond with the end-user. The concept of personalization focuses on providing a contextual experience by offering content and functionality that suits specific user needs or interests without any effort from users. The real purpose of personalizing is to offer users highly relevant content. Netflix is a perfect example of that that sends push notifications to its users or subscribers about their favourite shows and their timings. So it won’t be wrong to say that UX/UI design service has become an integral part of both iOS and Android Mobile app development.


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  • 01 November 2019

    Native App Development vs. Hybrid App Development

    Mobile Website, Native App, or a Hybrid App – which platform you should opt for? This is the most common question that routinely floats up in today's app development landscape. As an app developer, you will need to consider a few essential things before developing an app.Hybrid App Development & Native App Development: Advantages and DisadvantagesThe existence of budget-friendly smartphones has hugely resulted in our addiction to smartphones. This ultimately makes it a challenge for app development companies to choose the right platform between Native and Hybrid App Development.Role of UI & UX in Mobile App DevelopmentBefore exploring the Hybrid and Native App Development platforms, the most essential aspect of it you being a developer needs to consider is 'the Customer'. Well, customers are least concerned about the platform and technology used to create the app they are using. They are only concerned about accessing the app rather than knowing how they are created. To add more, customers use an app once or twice in case if it is inoperative in the first attempt. Only 10 to 15 percent of customers offer an app more than two attempts. This is the reason why User Experience (UX) and User Interface (UI) is a vitally important aspect of an app.Read also: React Native vs Ionic: Which One of Cross-Platform App Development Frameworks Is Better?How to identify mobile app is native or hybrid?A Native Mobile App is created to be used in an individual platform or device, like iOS, Windows, Blackberry, and Android. Native apps are particularly created to be used in a specific mobile platform in its aboriginal programming language;  • iOS (Swift / Objective-C)  • Android (Kotlin / Java) • Windows (C#)Each platform follows different guidelines and the app developers have to stick to each since they are different in terms of graphic styles, visual effects, gestures, typography, data entry, etc.In regards to the hybrid apps, a Hybrid App Development Company creates a single app for multiple platforms; that are Android, Windows, and iPhone. In actuality, hybrid apps are a combination of both native and web apps. A hybrid app is a single product that collaborates with multiple operating systems; that can be iOS, Android, or Windows.A hybrid app looks like a native application but is operated by the company's website. It is built with JavaScript, CSS, and HTML5 and fundamentally is a web-based program chimed in a native app shell and associated with the device hardware.Hybrid vs. Native app advantagesThere are various pros and cons to both hybrid and native app techniques.Native App Development – Advantages  • Performance – While developing a native mobile application, developers will have to code for various platforms employing different programming languages for each operating system. This means, there are various versions of a single application created for each platform and for being precise to the specific operating system, it can give you a smooth performance.  • Speed – Since the native application has been optimized for OS or iOS, it tends to achieve the highest grades in terms of performance and speed. Every single thing including memory and battery utilization is considered while developing a native app. When developing a native app it becomes quite easy to establish gesture support for an app and incorporate new innovative functions.  • User Experience – For app developers it is very important to build mobile apps that can create a good impression to ensure that the apps once installed are not deleted immediately. The feel and user experience in a native app are greater with smoother scrolling, profound effects & animations, special gesture recognition, appealing elements, and much more. • Protection & Security – A fully efficient hardware resources are most needed to protect data and that is practicable in native app development.  • Flexibility – Native applications offer easy and fast access to the inbuilt device utilities; that are a camera, calendar, GPS, microphone, and various other functions smartphones may have. Nevertheless, hybrid app development particularly has limitations when creating the interface since a single app will be using multiple platforms. With no restrictions, everything offered by the technology in native apps is implemented.  • Personalization – Native app development is the best way to adjust the layout on various android devices available with various screen sizes. Hybrid App Development – Advantages  • Cost – While creating hybrid apps the development process happens only once for whatever platform it may be; whether it is Windows, Android, or iOS. There isn't any need to employ different Programmers. This makes Hybrid app development cost pocket-friendly when compared to the native app development.  • Maintenance – Hybrid apps are web applications that are incorporated into a native shell. You can update the contents as many times as you require. This indicates that hybrid apps offer low maintenance. • Time – In today's competitive market a similar idea can be picked by various businesses. So, you will want your mobile application to go live as early as possible. If so, you should opt for a hybrid app. ConclusionFeatures like once source code, easy updates, budget-friendly costs, cross-compatible technologies, availability of required resources, and speed to market make hybrid apps more appealing. The added advantages the native apps have are specific to the OS whereupon the app is built; i.e. GPS address book, camera, and etcetera. Moreover, the native approach proffers the best security for an application, the best performance, and access to native APIs, and highly responsive user interface.Ultimately, the higher investment you make for your business will save both money and time, in the long run, offering you the best user experience and standard app performance.Also read: How to Build a Mobile App using React Native?


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  • 30 September 2019

    5 Key Ingredients in Successful iOS Mobile App

    The growing app dependence amongst people has made the competition between app development companies tougher. Starting from shopping to ordering food, the technology dependent generation prefers to do everything online due to its convenience and the easy availability of smartphones. Technically, it won’t be an exaggeration to say that apps have captured the entire world into the small electronic device making human life easier.Besides this, the increasing usage of IPhons is also prominent in our society today, which is another reason why the competition in iOS app development is growing with each passing day. No matter what, an iPhone application has to be attractive if you want it to be downloaded time and again.This to a great extent depends on the UI user interface and User experience. Unfortunately many apps in the past have been built without paying much attention to the UI and UX and as a result, they were failed to impress its users.So if you wish to stand out in this over crowded market of iOS app development companies in India, you cannot miss the following tips to build a competitive UI.1. Having a solid ideaThe first step of creating an IPhone app is to make a list of your requirements in this project. Having a clear concept of the need will help you see how a design can fulfill the needs and demands of your target audience. You need to keep in mind that if your iOS app does not have the ability to solve real problems then you would need to start everything from a scratch. Critical thinking is a must at this step of designing. As a UI designer or iOS developer, it is essential for you to brainstorm to figure out the possible obstacles that may come in your way to your design implementation. Once you have a solid idea in your mind regarding this you can proceed to the next step of designing.2. Connect with your users on an emotional levelBuilding a connection with your target audience through an outstanding UI is the key to create an impressive iOS app for them. This helps you in staying in touch with your users. That is why designers need to stay updated with present trends in designs and acquire more knowledge on how to build a smoother and appealing app. For example if your app was designed many years ago, you need to redesign it keeping relevance and an attractive appearance. UI trends not only contribute to your app’s visual appeal but also work on its usability.3. The first impression is the last impressionIt is said that first impression is the last impression and the theory truly works in this case as well. It takes few moments for your users to form a judgment about your app. So having an extraordinary UI design is very important to keep your users glued to your app. Starting from selecting the right color palette to the right pixel combination, the design needs to stand out. According to a survey 21% of users leave an app after first use and the reason is poor UI design. A smart and impressive design contributes a lot to increase the credibility of your business because majority of us believe that a company that prioritizes its app designs, their products and services will be equally good.4. Attractive content and layoutGifting your target audience an impressive and user friendly app does not put an end to your challenges. This is because users would always want to use and access their favorite app on their other iOS devices as well. So you need to make sure that in the designing process, the components and layouts are arranged in such a way that they can automatically change shape and size according to the gadgets. A versatile interface is crucial here to give users a wonderful experience in every situation. The layout should be suitable for every iOS gadget so that users can see the primary content without scrolling up and down.5. Play with colorsWe all are very much aware of the power of colors in influencing our mood on a regular basis. Keeping this in mind designers should focus on colors that can instantly light up their users’ mood and that can only be possible with an attractive UI design that has the ability to grab attention. For example, contrasting color combination should be used in the background and text to make the text more prominent.As the User interface is an inseparable part of an iOS app development, an outstanding interactive design of your app is crucial to make it successful. This will remarkably improve your business incomes, boost your brand identity and will help you serve your clients better. After all everyone loves to use an app that is convenient to use and visually appealing. So if you are willing to build your own iOS app consider the above mentioned points to make it successful.


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  • 13 September 2019

    Google Moved One Step Ahead to Identify Nofollow Links

    What is every SEO expert trying to do? Optimize his/her content for various platforms, including search engines. Which is the essential search engine?  Google. Previously, nofollow attribute used to identifying various links that are related to sponsors, advertising, or content that is not intended to pass along ranking credit. Google has recently announced two new rel values that are "sponsored" and "UGC" therefore, the nofollow attribute is no longer a catchall for these types of instances. This step further specify the purpose of the link for ranking in the algorithm of search engine. rel=" sponsored":  To identify commercial links on your site, use the sponsored attribute. This attribute will identify the links on your website that are the part of advertisements. If the link is for sponsorship, advertisement, or any other compensation agreement that its relation should be "sponsored." rel=" UGC":  UGC stands for User Generated Content. It is another rel link that Google recently introduces. For links within user-generated content, the UGC attribute value supported. Such as forum and comments posts. rel=" nofollow":  For cases, where you don't want to imply any endorsement but are willing to link a page, use this attribute. Remember, it includes passing along ranking credit to another page, according to Google. For interpreting the new link attributes, Google is also shifting to using a "hint model": Instructions By Google: Google also gives a few notable instructions regarding usage in its announcement. There is no need to change existing links. For the ranking purpose, all the new link attributes are working today as hints.  Google recommends switching over to using rel= "sponsored" for all sponsored links. Google isn't enforcing this; you can change it when it is convenient for you. By March 1st, 2020, Google is planning to use the hints for crawling and indexing purposes. Google is also allowing to use multiple rel values, depending on the scenario. For example, a relation could be rel=" UGC sponsored." How New Ways Will Impact SEO: Plugins that add the nofollow attribute sitewide or otherwise will be affected by this. These links will also impact how connections are created for sites by users. The option provided in the product created by plugin authors, they want to reevaluate it. What can you do? Don't use any blackhat techniques to cheat Google. You can use tips, but the best approach is, to work along Google as Google wants you to work.  Many companies are providing course material to understand specific technologies such as AZ-900 dumps that can help to understand and pass the exam for Microsoft Azure Fundamentals. You can buy any paid or get any free training about SEO from Udemy or any other platform to understand the recent changes in Google's Core Algorithms and many other advancements in SEO. What happens if a wrong attribute used with a link? "Except in the case of sponsored links, there's no wrong attribute. If a non-ad link or UGC link is marked as 'sponsored' Google will consider it a hint. The difference is, Google will not count the link as a credit for other pages or websites.", according to Google. Non-ad links and UGC were used as nofollow, it doesn't differ from them. Links which is sponsored or ads should use the rel attribute "nofollow." Which one is better? "Sponsored" or "nofollow."  As explained earlier, you can use any of them for ads, preferred by google is "sponsored," but if you use "nofollow," it is also acceptable. For now, all the link attributes, UGC, nofollow, and sponsored work as hints. After March 1st, 2020, Google will use it for crawling and indexing purposes. Should We Care? To the search results, as a result of this new change by Google, there should be no significant impact, according to Google. It will impact if Google decides, how he will count the nofollow link. Take an example of Wikipedia. If you have so many nofollow links from Wikipedia's page and Google to start counting them your ranking will improve. For almost 15 previous years, the nofollow link attribute has been a staple to the SEO industry. Now for the first time, it is going to change in a big way.


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  • 05 August 2019

    Difference Between PWA and AMP

    PWA and AMP are two different technologies having the same objective of improving user experience. Let’s zoom into the features of each of these technologies and how they differ from each other. PWA:PWA or Progressive web apps refer to the web pages and applications that are designed to offer superior mobile experience to users. The functional properties of PWAs include offline, push notifications and device hardware access. Google leads the progressive Web Apps by assisting developers in creating web applications carrying similar features of native apps which are fast, reliable and engaging.PWAs have successfully left behind the native apps and are being considered as the future of all mobile applications. It offers both the beneficial features of the web and mobile. They allow users to fully utilize the advanced features backed by modern browsers in their mobile responsive websites to give them an app like experience on the mobile web. Here is an example that can better explain you the concept. If you try to open Flipkart.com from your mobile browser, the first appearance of the site will be like you have opened the app but in reality it is not the app it is just a PWA. Features — Progressive- it is suitable for every user irrespective of his browser selection — Responsive – it works well with any device including desktop, mobile, tablet etc— Faster- it offers faster loading facility with App Shell (a design concept)— Connectivity- as mentioned above it is able to work offline and on poor network— Secure-these apps can be accessed through https to ensure safe and secure content — Bookmark- users can easily bookmark and pin their favorite apps to their home screen without installing them from an app store. — Shareable- it can be shared with urls AMP:AMP also known as Accelerated Mobile Pages help developers create web pages that load almost instantly with a unique coding language which is an advanced version of HTML and CSS. This coding language restricts the usage of Java script. In simple words, AMP is the name of a feature that is developed on open source medium and developed by Google in collaboration with Twitter for the betterment of page loading performance of web pages. It is well known for providing an amazingly fast browsing experience on mobiles. AMP initially was developed as a response to Facebook’s instant article but eventually it has become a strong platform for delivering content directly from search results at nearly lightning speed. Advantageous features of AMPs— Pages are loaded quickly and cashed easily— It makes websites 4 times faster by reducing the loading time to less than 1 second— Initially it was used for news articles but gradually it has extended to other verticals of content— Enhances user engagement and— Suitable for all existing formats of adsDifference between AMP and PWAWith advanced features and power packed performance Progressive web apps are sure to replace native apps. Now comes the question of AMP. Here is a competitive study between PWA and AMP. 1. Engagement:Progressive apps use contents that go beyond HTML or CSS and such contents are far more engaging than AMP. This is because AMP framework restricts the usage of Javascript which is required to create interactive solution. Dynamic content is required for AMP. 2. Discoverability AMP is a better option than PWA when it comes to discoverability. This is because AMP gets the support from a carousel in Google search results which PWA does not. 3. Speed Again AMP is more advantageous than PWA in terms of speed due to the same reason for which Progressive app wins the battle of engagement. AMP is only able to support lightweight content which loads quickly. If your aim is to build a fast native app like experience with the discoverability of web then you must go for PWA. Both AMP mobile app and PWA web app come with their own set of benefits. The choice completely depends on your business requirement. If your website has inclination towards heavy content, try AMP. To get expert advices to help you in making the decision contact a renowned and experienced App development company.


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  • 04 July 2019

    Web Development RoadMap

    Frontend + Backend - RoadMap for Professional Web DeveloperIf you wish to pursue a career in Computer Science (CS) and Information Technology (IT) sector, there is a possibility you might want to become a web developer. Considering the competition in today's era, you'll require a unique set of skills to land a job.According to India shoppers in web development, there are two options for you to choose from. Either a backend developer or a frontend developer. Each job requires you to have a strong command over programming languages.A question might pop up in your head that what are the skills required to become a skilled web developer? Today we will shed light on the Web Development RoadMap for becoming a backend or frontend developer.First, let's discuss the necessary programming languages to become a frontend developer:A frontend developer is responsible for all the visuals and effects on your website. It's their job to make a website more bright and interactive for a visitor.1. HTML & CSSIf you wish to pursue a career as a frontend developer, learning HTML and CSS is just for you. They are the backbones of the frontend developing. Both HTML & CSS are used to style your website in a way that it stands out to a user.2. JavascriptAfter learning HTML and CSS, you will have the basic knowledge of how to style your website. But you can only hope to land even a mediocre job as a frontend developer only if you know Javascript too. These three languages are known as the pillars of frontend developing.3. Angular FrameworkIn the past few years, most of the frontend developer’s projects could be easily completed with only the languages mentioned above. But nowadays, clients demand the programmer to code with frameworks like Angular or Vue.Js.The frameworks have the edge over the basic programming languages as with framework the coder can complete a web program in comparatively lesser time. Now, let's have a look at what are the languages that you need to have a strong command to be a backend developer:A backend developer is responsible for all the coding related to servers, troubleshoot problems and to coordinate with the frontend developer to create a perfect website.1. JavaJava is arguably one of the most used commonly used languages in backend developing. Whether it is designing a game or a mobile app, it is used in all of them. So, a programmer must have good knowledge of Java to become a backend developer.2. PythonPython is also another mainstream backend programming language like Java, C, and C++. Frameworks play an essential role in python, just like any other programming language in today's world. One such framework is known as Django, which plays a significant role in improving the skillset of a backend developer.3. MySql and PHPThere is a possibility that you might have heard bad things about PHP and MySql like it's unconventional or old. But the reality is it is the most straightforward language to write the server codes. And, the fact that almost 50% of the internet still runs on these two languages, there is a lot of scope for you.These were the languages who can learn if you want to pursue either frontend or backend developer as a career. Now, let's discuss some of the common languages and software that are used by both parties:1. HTTP/HTTPSThe HyperText Transfer Protocol (HTTP) and the HyperText Transfer Protocol Secure (HTTPS) is are the protocols over which the data is transferred from between the site and your browser. Previously due to reports of several breaches in the data, the secured version of the HTTP was introduced. Also, the basic knowledge of these two protocols is necessary for becoming both the backend and frontend developer.2. Git and GitHubInitially, you might confuse yourself with Git and GitHub being the same thing. But they are quite different, Git is used to managing your source code history, or you can say that it is a revision control system.On the other hand, GitHub is a service for projects that utilize Git. So, make sure to have deep knowledge about these two platforms before beginning your career as a web developer. Moreover, if you are looking for Software developer jobs then it could be the best chance to try it.3. Character EncodingsThe knowledge of the Character Encodings is critical as it will show how your text will look on the website. They are many Character Encodings such as Unicode, ASCII, 8-bit, etc. If you wish to create applications that will be viewed around the globe, learning Character Encodings should be on your list. If you learn the languages as mentioned earlier and frameworks, it will aid you in your dream of becoming a web developer. There are a lot more languages that you can learn apart from the mentioned above, feel free to gather as much knowledge as possible.


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