• 08 February 2021

    5 Reasons Why Branding Can Make or Break Your Company

    5 Crucial Things About Branding Every Entrepreneur Should Know If a half-bit piece of fruit can make you relate to one of the sophisticated tech product companies in India, it’s because of branding. Branding is one thing companies spend most of their time, money and effort on because the results branding fetches for your company or business can never be compared to any other effort you take to run your business. For the uninitiated, branding for a company is as important as having a business model in place for its sustenance. Not only does branding play a crucial role in the success of your venture, it also helps establish a connect with your audience. When it comes to branding and its allied activities, it does not matter if you run a small, mid-sized or a big company. It does not matter if it’s a B2B or a B2C venture as well. What matters is the amount of branding efforts you take to grow your sales. In this post, we have compiled a list of 5 essential things about branding and if you are an entrepreneur, you should read them and by the end of the post, you would be looking to get in touch with the best digital marketing company in India. Branding = Identity Every business needs an identity. It’s like its address in the market, which customers can find. It sets you apart from thousands of other product in the market and helps you differentiate yourself from your competitors. Besides, branding also helps you create the identity which would reflect on the class of customers you reach out to, the messaging, the tone of the language you intend to use for it and more. Sometimes, it could take years for businesses to establish this identity while for a few with their creative and quirky ideas could get this done in a few months. If you take Zomato as an example, you would realize that it’s the go-to place for people to check out good restaurants and food around them. But if you’re working with a good branding agency, you could fast forward a couple of months. Branding Increases Visibility As a startup owner, one of the main things you should focus on is increasing your brand’s visibility. Ask any digital marketing company in India or abroad, you would get a unanimous answer that you are not the only company to offer solutions to a specific concern in the market. There are tons of them and every brand claims its services as the best in the industry. So, to compete against them, your brand needs to be visible to your target audience. Only when your business is visible that it could attract leads, customers and even potential investors. Apart from offline visibility, your business needs to be visible online as well. They say if you can’t find something on the first page of search results, it does not exist at all. So, you need to ensure you work with the best branding agency to increase your visibility. Branding Establishes an Image for Your Business Customers are not conventional anymore. The market has evolved and people have learnt to make informed decisions. So it is now on you as the brand owner to make them take the right choice with your brand. For that, you need to have set the right image for your business and branding will help you do that. If you can make your business look credible and the ideal solution to their problems, customer would find your brand trustworthy and connect with your product. So, if you intend to work with a digital marketing company in India, check to see the credibility of the brands they build. Branding Resolves Customer Concerns If you notice, customers are not looking for your brand – or any brand to be honest. They are looking for solutions to their problems. Branding becomes the face of the solution you offer through your product and any branding agency in India would acknowledge this fact. This is how customers would relate your product with their problem and choose yours from among many others. For instance, if you need to buy running shoes, you know that you would prefer Nike because it has been operating in the market as one of the best brands for running shoes for decades. That is the power of branding, where the company does not make you think of any other brand in the industry it is in. Brand Talks For Your Company In the initial years, it is crucial to invest on branding because it is what would take your business forward. When you create a value for your business, customers would find your product investment-worthy. For a customer, it always boils down to RoI and when your company offers values apart from solutions, it is when it nails its presence in the market. The more efforts you take in branding, the longer the lifespan of your company is. If you look back, Murphy is still looked up as one of the best radio manufacturers in the world. Why? Branding! If you are an entrepreneur who has understood the importance of branding but is still unsure of how to go about it, we at Consumer Sketch can get you started. We are the fastest growing digital marketing company in India and we would ensure your product reaches your audience without a fuss. Get in touch to grow your business today.

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  • 06 January 2021

    Top 10 Features Your Landing Page Should Have

    A landing page is an essential part of your website. Throughout the sales funnel, it's what speaks to potential customers and gets them excited about buying from you. A good website design company would place a great deal of emphasis on developing an attractive landing page. Landing pages provide marketers with a way to capture leads and begin the sales funnel. Although landing pages are designed to convince users to take a desired action, the design can be crucial in making that happen. To increase your chances of making a sale online, employ the services of an experienced digital marketing agency. A good landing page will entice customers to look at its offerings but also engage them enough for them not to leave immediately after arriving on it. In this article, we will discuss the top 10 features of a successful landing page. By incorporating these elements into your web development, you can better persuade users to take action—instead of leaving the site or abandoning their cart. 10 Things a Good Landing Page Must Have Whereas there are many elements that go into a successful landing page, there are some main components to consider. 1. SEO Friendly URL Make sure the URL of your landing page is easy to recognize and, if possible, short enough so that most people will be able to type it without mistakes. This is important because Google uses those SEO-friendly URLs for its search results rankings. 2. Appealing Headlines Instead of stuffing your headlines with keywords that Google's algorithm might find spammy, create compelling descriptions. The better you can persuade users to click on an ad—the more likely it is that they'll be satisfied once they land on the corresponding page and will want to come back again in the future! 3. Navigation Bar It is important to have an appealing navigation bar. It should showcase the structure of the website—and web development for a landing page starts with this. The bar should lead to different complementary offerings. 4. Call-To-Actions (CTA) Every Call-To-Aaction should lead to a desirable outcome. Make sure that users are not confused about what your product does or how it works by leading them all in the same direction without confusing them with multiple options. Call to action is important—design elegantly! 5. Clear Content Always articulate the point you are trying to make in a clear and concise manner. Match your content with what is being sold, so that customers will take the action you want them to—but don’t bore users by packing text full of keywords. 6. Design Specifically To create a successful landing page, you need to design it for a specific purpose. A generic page is nothing but wasted real estate—you need to be clear about what the page is offering and why someone would want it. 7. Reduce Links Reduce the number of internal and external links on your landing page. First, this will create less noise for users—distracting them from their desired action (which is to take an interest in what you’re offering). Second, they don't want prospects leaving the landing page! 8. Use Attractive Multimedia The more multimedia you use on your landing page—videos, animation, sound effects and music (if appropriate)—the better. Multimedia helps engage users while they're waiting to learn more about your service/product, increasing their chance of a conversion. 9. Above the Scroll Place the most important information above the fold so that customers can see it without scrolling. This approach works well for selling high-value products. 10. Stand Out It is essential to stand out. You cannot make your mark by building the same landing page as other people—you must ensure that your landing delivers a unique user experience to everyone who visits it. In this way, you will convert more users into customers than they would otherwise be able. Ready to take your online business to the next level? Hire a ConsumerSketch web designer to create a stunning landing page design that will captivate your audience and drive conversions.  Our expert landing page web designer has years of experience in designing high-converting landing pages that deliver results. Whether you're looking to generate leads, increase sales, or promote a new product, we can help you achieve your goals.  Contact us today to get started and see how our custom landing page design can transform your online business! Get a Free Quote

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  • 30 November 2020

    Mobile Apps Are Changing the Banking Sectors

    Benefits of Mobile Apps in Indian Banking SectorsMobile banking app is the quickest and the most convenient way to efficiently and securely handle your money, i.e., pay bills, transfer money, check balance and more.Why Develop a Mobile Banking App?Mobile applications have made a way into every field of our lives, including financing. A vast number of banks worldwide are winning increasingly more business by providing their customers with a useful mobile app. Almost every adult of the world's population today makes transactions on their phones. However, the expense of banks serving a customer is lowered by fifty to seventy percent since mobile devices are hugely used.The Top Guide to Create a Mobile Banking AppPresently, the most usual trend is getting all of your work done via phone. It also involves managing financial jobs. Years back, a bank's failure and success was hugely judged on the ground of its interior and exterior structure. Nevertheless, now whether the bank has a luxurious interior or is prosperous doesn't matter anymore.All you need is an innovative and well-functional website where users can easily access their personal bank account. So a mobile app development company is essential for you to create an app for the bank customers with which they can pay bills, check balance, and do lots to handle their bank account anytime and anywhere.Importance of Mobile Banking AppYour mobile app development company should create a personalized application that can survive the ever-increasing competitiveness. The app should be innovative enough to stand out among other banks. Above all, the app should make banking simpler, effective, and convenient for the users.Today's customers will prefer internet banking rather than visiting their banks in person. However, it is better if a bank offers internet banking via a user-friendly mobile application. An app also enables the bank to win the customers' loyalty and make them more mobile.Features an excellent mobile banking app should haveThere are several features you should keep in your mind while creating a mobile banking app. Make sure your app developer does not overlook these features. The two key features are simplicity and safety.SimplicityMake your mobile app development company create a user-friendly and straightforward banking app. Not all customers will need all banking functions. However, the app should offer a simplified layout. It is preferable to have a lighter version of your mobile banking app than the exact copy of the website version.SafetyLooking at the ever-increasing incidence of information leaks worldwide, it is apparent that customers nowadays are more anxious about the security risks involved with payments through the mobile banking app. However, when creating a responsive mobile app, your android and IOS app development company will need to give the security measures the top priority.Here are a few tips you should keep into consideration while creating a mobile banking app.Keep it simple and user friendly by lowering the total number of functions.Make the design more appealing and easy to use so that everyone can use it regardless of age.Create an inherent interface to enhance the safety level.Let the users have a personalized experience while using the app.Customize the customers' experience and use it further for additional app development.Keep the response time shorter for higher customer satisfaction.Functions your Mobile Banking App Should HaveThe app should make it easy for users to pay bills like www., cover mobile communications, loans, and utility services.The app should allow customers to transfer money with ease from one account to another.The app should help customers check their balance and transaction history anytime and anywhere.The app should have a money conversion facility.The app should notify the users each time an amount is credited or debited to their account.The app should provide customers with statements to review the complete account activity.The app should provide information on the nearest banks or ATMs through geolocation services.So, these are the significant measures you need to keep in mind while creating your mobile banking app. Reach out to a professional company to learn more about app development in India. Only an experienced developer can guide you through the app development process efficiently.

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  • 16 October 2020

    Top 5 Best Technology Used for Mobile App Development in India

    Whether it's iOS app development or Android, determining the platform for your mobile application can be a challenge. If you want to target customers on both platforms, then you need a cross-platform app. Once you decide the platform, you can hire the right mobile app development company in India to develop your mobile application. A significant question then arises - Which technology is the best for your mobile application? An iPhone application development company in India will work on SWIFT or Objective C to build your application. On the other hand, an Android app development company can develop your app on React Native, Flutter, Xamarin, or Ionic. In this article, we will highlight the 5 best technologies used for mobile app development in India. It will include the technology for building both iOS and Android applications. 5 best technologies for mobile app development in India The best technology for your mobile app will make a world of difference in the application experience. You need a technology that can deliver a high level of user satisfaction with its interface and robustness. Here are the 5 best technologies that a mobile app development company in India can offer you for mobile applications - 1. React Native One of the trending and emerging technologies for mobile app development is React Native. It is a cross-platform app development framework that uses a single codebase for developing mobile apps for both Android and iOS. The best thing is that it interacts perfectly well with the platform components and provides a native look and feel to the application. You don't have to separately hire an iPhone application development company in India if you are building your application with React Native. 2. Flutter A classic in the mobile app development industry, Flutter is an exceptional platform for Android and iOS app development. The framework uses Dart to enable developers to build native interfaces for their mobile applications. It is an open-source mobile app development SDK by Google that offers complete flexibility in the development process. Read more about the cost to make a flutter app for Your business in this post. 3. SWIFT Arguably the champion in iPhone app development, SWIFT, is one of the best programming languages for coding mobile applications for iOS. It offers additional layers of security and is a flexible programming language, which has an open-source codebase. Any iPhone application development company in India will offer SWIFT as the first option for building iOS apps. You can also use it as a scripting language. 4. Kotlin If you are only looking for an Android application, then Kotlin is one of the best choices. You can hire an Android app development company that can work with this beautiful, statically-typed programming language. It is considered as an advanced version of JAVA, and developers who have already worked with JAVA can easily switch to Kotlin. It is a progressive language that is used to create scalable mobile applications. Examples include Trello, Pinterest, Evernote, and more. 5. Python One of the most in-demand technologies for web and mobile apps in Python. It is a robust, simple, and easy-to-use programming language for building feature-rich applications. Python enables enterprises to build scalable applications that can handle the massive traffic load. Companies like YouTube, Instagram, Google, etc., use Python in their technology stack to deliver features for their mobile and web applications. Today, there are a large number of customers on both iOS and Android - and you should not miss out on both of them. You should hire a mobile app development company in India that offers cross-platform application development using the best technologies available. They can decide on the best technology for your web application and ensure your presence on both iOS and Android.

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  • 24 July 2020

    JioMeet vs Zoom: Which video calling app should you use?

    With the entire world under lockdown, remote work has become the new norm. And with remote work taking the reins, video conferencing apps are the new normal for offices across the globe. Whether you are MNC or a small business, video calling apps have now become an inevitable part of your operations. The popularity of video conferencing apps is reflected in the fact that Zoom had 10 million users in 2019, which increased to over 200 million in March 2020. This spike was a result of most of the employees working from home, education institutions taking online classes, and almost everyone turning to video conferencing for face-to-face meetings. The latest addition to the video conferencing industry is JioMeet. Since its launch, Reliance’s JioMeet app has become the talk of the town. From asking “What is JioMeet?” to “How do I download JioMeet?”, the increase in its popularity was pretty quick. Let's have a look at which video conferencing app you should use from JioMeet and Zoom in 2021. JioMeet vs Zoom – Video calling apps you can use in 2022 JioMeet app is giving tough competition to Zoom. Many people believe that it is the product of the Indian government's self-reliant, make-in-India scheme. Here's comparison between both apps. What is JioMeet? JioMeet is a video conferencing app for Android, iPhone, and PC, which enables users to do video calls. It focuses on serving enterprise users rather than creating a personal user base. Users can register with their company email address or phone number and join the application. If you are asking yourself, “how do I use JioMeet?” - don’t worry. It has a really simple user interface and is similar to Zoom. People who have already used Zoom will have no problem using JioMeet. What is Zoom? Zoom is a popular American video conferencing app that became extremely popular during the lockdown of COVID-19. It provides a simple user interface and more freedom for video calls than Skype. Zoom is used by enterprises as well as personal users on an equal basis. The founder of Zoom, Eric Yuan, said that he never anticipated Zoom would reach such a level. Zoom video calling service enabled a lot of companies to take advantage of remote work in the early days of the pandemic. JioMeet vs Zoom: Features While both are video calling apps, JioMeet for PC and Zoom meeting have a lot of similarities and differences from each other. Let's compare the features of both apps. Group call users JioMeet allows you to do a group video call with 100 participants. On the other hand, Zoom allows one-to-one meetings, group meetings of 3-4 people in the free plan and up to 1000 people in the paid plan. The basic plan allows group meetings of up to 100 people with a few restrictions. JioMeet has not launched any paid plans, and there’s no more information on more than 100 users for a group call. Time limit The best thing about JioMeet could be the fact that it enables group video calls of 100 users for up to 24 hours. That is much longer than what Zoom offers. It offers video calls to 100 users for only up to 40 minutes after which you have to start a new meeting. If you find yourself asking how do I download JioMeet?, it is probably because you are tired of Zoom's limited-time meetings. User experience The interface for both the video conferencing apps for Android, iOS and PC is similar. JioMeet and Zoom provide almost the same user experience. JioMeet download for PC is available on Windows and iOS - so is Zoom. Both are also available for Android and iPhone. Don’t ask yourself " How do I use JioMeet?" if you have already used Zoom. Both JioMeet and Zoom allow users to schedule meetings in advance, create password-protected meetings and waiting rooms. The video quality for the video calling apps is 720p HD. Security Zoom has recently faced a security issue that put millions of users at risk. That debacle led to a decline in the downloads for Zoom. However, it provides end-to-end encryption to its paid and free users. While Zoom basic users have restricted security, paid users can access all the security encryption. However, JioMeet claims that all the calls through the app are encrypted, but there are no details about end-to-end encryption. Multi-device login JioMeet app supports multiple device login, and users can log in from 5 devices at once. Users can easily switch between devices while they are on a call. Zoom allows logging in from 2 devices, and users can’t switch during the call. They have to join the call again. JioMeet also enables users to utilize safe driving mode to continue the video call in the car. JioMeet or Zoom: Which is better? Whether it's JioMeet or Zoom App, it is up to the users to decide which video calling app is best for them. When you compare both the video calling apps in terms of paid plans, JioMeet is the clear winner. Why? Zoom has three paid plans for small enterprises, medium enterprises, and large enterprises, respectively. The plans start at Rs. 1,120 per month for up to 9 hosts. On the other hand, JioMeet has not launched any such paid plans. It offers free, unlimited calling for up to 24 hours, which makes it one of the best apps for video calling. Most people are either asking “How do I download JioMeet?” or “How do I use JioMeet?” but the answer is quite simple. It is available on the app store, and you can use it easily with its intuitive interface. Reliance's JioMeet is becoming highly popular in India because it is a result of the make in India initiative. With the current focus on Indian products, JioMeet will give tough competition to all the other video conferencing apps in the industry. Zoom can improve its interface and provide more features if it wants to stay ahead of the competition. The real situation will be presented by the end of this year.

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  • 07 July 2020

    The Future Of Mobile Applications 2022

    Nowadays, people are using mobile applications for almost everything. Holding their smartphones, they can solve any query at their fingertips. Android app development in Vadodara is a fast-growing development industry "creating innovative mobile applications for businesses" to draw in people’s interest.Cross-platform mobile applications are also essential in this present era to achieve a bigger group of people. This means all mobile owners – either android or an iPhone – can use your application on their device. This can also support your deals by reducing the gap between your clients and your company.Mobile applications can earn lots of interest in your organization, so they should be developed in such a way that they can deliver faster and more effective results. There are two highly anticipated mobile application trends.Mobile Apps Transformation from Pull to PushThe web is serving all our requirements for years and is still doing the same. The current trend of web technology is “pull” based, and it also refers the mobile technology. Pull-based technology means, we search for our requirements throughout the web and fetch our needed content from it.But soon a new technology “push” might take over this old trend. This means we won't search for any content, but the content will find us. Just like the social networking sites push content on our profiles, future mobile applications will be based on this push technology.New Ads RetargetingAds retargeting always seems annoying. Your smartphone screen gets colonized displaying the product you just viewed. For instance, you are searching for a product and the retargeting concept follows your every click.But the future new intelligent ad retargeting will give you a serious drool only for yourself. It will understand if you are really interested in the product or you just visited the app to kill your time. You will only find ads for those products you are interested in.By the end of the year 2022, "mobile app development in India" is expected to transform the next generation leaps. Technology is giving more and more beautiful experiences all the time, and in the future businesses will find new prospects and customers will get more interesting things to explore.

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