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  • 5 Key Ingredients in Successful iOS Mobile App

    30 September 2019

    5 Key Ingredients in Successful iOS Mobile App

    The growing app dependence amongst people has made the competition between app development companies tougher. Starting from shopping to ordering food, the technology dependent generation prefers to do everything online due to its convenience and the easy availability of smartphones. Technically, it won’t be an exaggeration to say that apps have captured the entire world into the small electronic device making human life easier.Besides this, the increasing usage of IPhons is also prominent in our society today, which is another reason why the competition in iOS app development is growing with each passing day. No matter what, an iPhone application has to be attractive if you want it to be downloaded time and again.This to a great extent depends on the UI user interface and User experience. Unfortunately many apps in the past have been built without paying much attention to the UI and UX and as a result, they were failed to impress its users.So if you wish to stand out in this over crowded market of iOS app development companies in India, you cannot miss the following tips to build a competitive UI.1. Having a solid ideaThe first step of creating an IPhone app is to make a list of your requirements in this project. Having a clear concept of the need will help you see how a design can fulfill the needs and demands of your target audience. You need to keep in mind that if your iOS app does not have the ability to solve real problems then you would need to start everything from a scratch. Critical thinking is a must at this step of designing. As a UI designer or iOS developer, it is essential for you to brainstorm to figure out the possible obstacles that may come in your way to your design implementation. Once you have a solid idea in your mind regarding this you can proceed to the next step of designing.2. Connect with your users on an emotional levelBuilding a connection with your target audience through an outstanding UI is the key to create an impressive iOS app for them. This helps you in staying in touch with your users. That is why designers need to stay updated with present trends in designs and acquire more knowledge on how to build a smoother and appealing app. For example if your app was designed many years ago, you need to redesign it keeping relevance and an attractive appearance. UI trends not only contribute to your app’s visual appeal but also work on its usability.3. The first impression is the last impressionIt is said that first impression is the last impression and the theory truly works in this case as well. It takes few moments for your users to form a judgment about your app. So having an extraordinary UI design is very important to keep your users glued to your app. Starting from selecting the right color palette to the right pixel combination, the design needs to stand out. According to a survey 21% of users leave an app after first use and the reason is poor UI design. A smart and impressive design contributes a lot to increase the credibility of your business because majority of us believe that a company that prioritizes its app designs, their products and services will be equally good.4. Attractive content and layoutGifting your target audience an impressive and user friendly app does not put an end to your challenges. This is because users would always want to use and access their favorite app on their other iOS devices as well. So you need to make sure that in the designing process, the components and layouts are arranged in such a way that they can automatically change shape and size according to the gadgets. A versatile interface is crucial here to give users a wonderful experience in every situation. The layout should be suitable for every iOS gadget so that users can see the primary content without scrolling up and down.5. Play with colorsWe all are very much aware of the power of colors in influencing our mood on a regular basis. Keeping this in mind designers should focus on colors that can instantly light up their users’ mood and that can only be possible with an attractive UI design that has the ability to grab attention. For example, contrasting color combination should be used in the background and text to make the text more prominent.As the User interface is an inseparable part of an iOS app development, an outstanding interactive design of your app is crucial to make it successful. This will remarkably improve your business incomes, boost your brand identity and will help you serve your clients better. After all everyone loves to use an app that is convenient to use and visually appealing. So if you are willing to build your own iOS app consider the above mentioned points to make it successful.

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  • Google Moved One Step Ahead to Identify Nofollow Links

    13 September 2019

    Google Moved One Step Ahead to Identify Nofollow Links

    What is every SEO expert trying to do? Optimize his/her content for various platforms, including search engines. Which is the essential search engine?  Google. Previously, nofollow attribute used to identifying various links that are related to sponsors, advertising, or content that is not intended to pass along ranking credit. Google has recently announced two new rel values that are "sponsored" and "UGC" therefore, the nofollow attribute is no longer a catchall for these types of instances. This step further specify the purpose of the link for ranking in the algorithm of search engine. rel=" sponsored":  To identify commercial links on your site, use the sponsored attribute. This attribute will identify the links on your website that are the part of advertisements. If the link is for sponsorship, advertisement, or any other compensation agreement that its relation should be "sponsored." rel=" UGC":  UGC stands for User Generated Content. It is another rel link that Google recently introduces. For links within user-generated content, the UGC attribute value supported. Such as forum and comments posts. rel=" nofollow":  For cases, where you don't want to imply any endorsement but are willing to link a page, use this attribute. Remember, it includes passing along ranking credit to another page, according to Google. For interpreting the new link attributes, Google is also shifting to using a "hint model": Instructions By Google: Google also gives a few notable instructions regarding usage in its announcement. There is no need to change existing links. For the ranking purpose, all the new link attributes are working today as hints.  Google recommends switching over to using rel= "sponsored" for all sponsored links. Google isn't enforcing this; you can change it when it is convenient for you. By March 1st, 2020, Google is planning to use the hints for crawling and indexing purposes. Google is also allowing to use multiple rel values, depending on the scenario. For example, a relation could be rel=" UGC sponsored." How New Ways Will Impact SEO: Plugins that add the nofollow attribute sitewide or otherwise will be affected by this. These links will also impact how connections are created for sites by users. The option provided in the product created by plugin authors, they want to reevaluate it. What can you do? Don't use any blackhat techniques to cheat Google. You can use tips, but the best approach is, to work along Google as Google wants you to work.  Many companies are providing course material to understand specific technologies such as AZ-900 dumps that can help to understand and pass the exam for Microsoft Azure Fundamentals. You can buy any paid or get any free training about SEO from Udemy or any other platform to understand the recent changes in Google's Core Algorithms and many other advancements in SEO. What happens if a wrong attribute used with a link? "Except in the case of sponsored links, there's no wrong attribute. If a non-ad link or UGC link is marked as 'sponsored' Google will consider it a hint. The difference is, Google will not count the link as a credit for other pages or websites.", according to Google. Non-ad links and UGC were used as nofollow, it doesn't differ from them. Links which is sponsored or ads should use the rel attribute "nofollow." Which one is better? "Sponsored" or "nofollow."  As explained earlier, you can use any of them for ads, preferred by google is "sponsored," but if you use "nofollow," it is also acceptable. For now, all the link attributes, UGC, nofollow, and sponsored work as hints. After March 1st, 2020, Google will use it for crawling and indexing purposes. Should We Care? To the search results, as a result of this new change by Google, there should be no significant impact, according to Google. It will impact if Google decides, how he will count the nofollow link. Take an example of Wikipedia. If you have so many nofollow links from Wikipedia's page and Google to start counting them your ranking will improve. For almost 15 previous years, the nofollow link attribute has been a staple to the SEO industry. Now for the first time, it is going to change in a big way.

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  • Difference Between PWA and AMP

    05 August 2019

    Difference Between PWA and AMP

    PWA and AMP are two different technologies having the same objective of improving user experience. Let’s zoom into the features of each of these technologies and how they differ from each other. PWA:PWA or Progressive web apps refer to the web pages and applications that are designed to offer superior mobile experience to users. The functional properties of PWAs include offline, push notifications and device hardware access. Google leads the progressive Web Apps by assisting developers in creating web applications carrying similar features of native apps which are fast, reliable and engaging.PWAs have successfully left behind the native apps and are being considered as the future of all mobile applications. It offers both the beneficial features of the web and mobile. They allow users to fully utilize the advanced features backed by modern browsers in their mobile responsive websites to give them an app like experience on the mobile web. Here is an example that can better explain you the concept. If you try to open Flipkart.com from your mobile browser, the first appearance of the site will be like you have opened the app but in reality it is not the app it is just a PWA. Features — Progressive- it is suitable for every user irrespective of his browser selection — Responsive – it works well with any device including desktop, mobile, tablet etc— Faster- it offers faster loading facility with App Shell (a design concept)— Connectivity- as mentioned above it is able to work offline and on poor network— Secure-these apps can be accessed through https to ensure safe and secure content — Bookmark- users can easily bookmark and pin their favorite apps to their home screen without installing them from an app store. — Shareable- it can be shared with urls AMP:AMP also known as Accelerated Mobile Pages help developers create web pages that load almost instantly with a unique coding language which is an advanced version of HTML and CSS. This coding language restricts the usage of Java script. In simple words, AMP is the name of a feature that is developed on open source medium and developed by Google in collaboration with Twitter for the betterment of page loading performance of web pages. It is well known for providing an amazingly fast browsing experience on mobiles. AMP initially was developed as a response to Facebook’s instant article but eventually it has become a strong platform for delivering content directly from search results at nearly lightning speed. Advantageous features of AMPs— Pages are loaded quickly and cashed easily— It makes websites 4 times faster by reducing the loading time to less than 1 second— Initially it was used for news articles but gradually it has extended to other verticals of content— Enhances user engagement and— Suitable for all existing formats of adsDifference between AMP and PWAWith advanced features and power packed performance Progressive web apps are sure to replace native apps. Now comes the question of AMP. Here is a competitive study between PWA and AMP. 1. Engagement:Progressive apps use contents that go beyond HTML or CSS and such contents are far more engaging than AMP. This is because AMP framework restricts the usage of Javascript which is required to create interactive solution. Dynamic content is required for AMP. 2. Discoverability AMP is a better option than PWA when it comes to discoverability. This is because AMP gets the support from a carousel in Google search results which PWA does not. 3. Speed Again AMP is more advantageous than PWA in terms of speed due to the same reason for which Progressive app wins the battle of engagement. AMP is only able to support lightweight content which loads quickly. If your aim is to build a fast native app like experience with the discoverability of web then you must go for PWA. Both AMP mobile app and PWA web app come with their own set of benefits. The choice completely depends on your business requirement. If your website has inclination towards heavy content, try AMP. To get expert advices to help you in making the decision contact a renowned and experienced App development company.

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  • Web Development RoadMap

    04 July 2019

    Web Development RoadMap

    Frontend + Backend - RoadMap for Professional Web DeveloperIf you wish to pursue a career in Computer Science (CS) and Information Technology (IT) sector, there is a possibility you might want to become a web developer. Considering the competition in today's era, you'll require a unique set of skills to land a job.According to India shoppers in web development, there are two options for you to choose from. Either a backend developer or a frontend developer. Each job requires you to have a strong command over programming languages.A question might pop up in your head that what are the skills required to become a skilled web developer? Today we will shed light on the Web Development RoadMap for becoming a backend or frontend developer.First, let's discuss the necessary programming languages to become a frontend developer:A frontend developer is responsible for all the visuals and effects on your website. It's their job to make a website more bright and interactive for a visitor.1. HTML & CSSIf you wish to pursue a career as a frontend developer, learning HTML and CSS is just for you. They are the backbones of the frontend developing. Both HTML & CSS are used to style your website in a way that it stands out to a user.2. JavascriptAfter learning HTML and CSS, you will have the basic knowledge of how to style your website. But you can only hope to land even a mediocre job as a frontend developer only if you know Javascript too. These three languages are known as the pillars of frontend developing.3. Angular FrameworkIn the past few years, most of the frontend developer’s projects could be easily completed with only the languages mentioned above. But nowadays, clients demand the programmer to code with frameworks like Angular or Vue.Js.The frameworks have the edge over the basic programming languages as with framework the coder can complete a web program in comparatively lesser time. Now, let's have a look at what are the languages that you need to have a strong command to be a backend developer:A backend developer is responsible for all the coding related to servers, troubleshoot problems and to coordinate with the frontend developer to create a perfect website.1. JavaJava is arguably one of the most used commonly used languages in backend developing. Whether it is designing a game or a mobile app, it is used in all of them. So, a programmer must have good knowledge of Java to become a backend developer.2. PythonPython is also another mainstream backend programming language like Java, C, and C++. Frameworks play an essential role in python, just like any other programming language in today's world. One such framework is known as Django, which plays a significant role in improving the skillset of a backend developer.3. MySql and PHPThere is a possibility that you might have heard bad things about PHP and MySql like it's unconventional or old. But the reality is it is the most straightforward language to write the server codes. And, the fact that almost 50% of the internet still runs on these two languages, there is a lot of scope for you.These were the languages who can learn if you want to pursue either frontend or backend developer as a career. Now, let's discuss some of the common languages and software that are used by both parties:1. HTTP/HTTPSThe HyperText Transfer Protocol (HTTP) and the HyperText Transfer Protocol Secure (HTTPS) is are the protocols over which the data is transferred from between the site and your browser. Previously due to reports of several breaches in the data, the secured version of the HTTP was introduced. Also, the basic knowledge of these two protocols is necessary for becoming both the backend and frontend developer.2. Git and GitHubInitially, you might confuse yourself with Git and GitHub being the same thing. But they are quite different, Git is used to managing your source code history, or you can say that it is a revision control system.On the other hand, GitHub is a service for projects that utilize Git. So, make sure to have deep knowledge about these two platforms before beginning your career as a web developer. Moreover, if you are looking for Software developer jobs then it could be the best chance to try it.3. Character EncodingsThe knowledge of the Character Encodings is critical as it will show how your text will look on the website. They are many Character Encodings such as Unicode, ASCII, 8-bit, etc. If you wish to create applications that will be viewed around the globe, learning Character Encodings should be on your list. If you learn the languages as mentioned earlier and frameworks, it will aid you in your dream of becoming a web developer. There are a lot more languages that you can learn apart from the mentioned above, feel free to gather as much knowledge as possible.

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  • Best Android Apps for IT Professionals

    04 July 2019

    Best Android Apps for IT Professionals

    10 Best Android Apps for IT ProfessionalsNowadays Android versions are good as compared to other versions due to their functionality, performance and latest designs. Moreover, in today’s time, one can’t imagine spending its life without mobile phones. It is very difficult to sustain without them. And it is all because of the latest Android apps development. These apps are proving to be very beneficial for most fields.Android has become the most popular operating system in the world. According to a survey, 70-80% of the users make use of the internet through their Android mobile devices.Lets’ have a look at all the different apps that every IT professional should use to simplify their tasks.1. Team Viewer / AnydeskThis app is used by most IT companies for screen-sharing services. With the help of this tool, professionals can easily instruct their clients or colleagues to run a small program that enables them to log on and support computers.The main reason why professionals make use of it is that it works through port 80 which means it can support every computer even behind the company firewall.2. Keeper Password and Data VaultIt is very difficult for IT Professionals to remember all the passwords. So, for managing their passwords they make use of password manager. This is a very beneficial tool for all professionals for organizing and accessing passwords.Moreover, this app is being widely used by professionals as it can even share records with the business team and workgroup members.3. ActiveDir ManagerThis app is used in most IT firms for managing Active Directory. IT professionals make use of this app for creating and managing users and attributes, computers, groups and for unlocking user accounts and changing group membership.4. Google TranslateThis android app is used by several IT professionals for growing their business or your organization. As they have to work with people from other countries, so, to overcome this language barrier they make use of the Google Translate app. This app easily translates all documents or emails, words, and phrases into their understandable language.5. EvernoteEvernote is a perfect app for IT teams. It is very helpful for storing and organizing any information that needs to be kept. Moreover, this app is very helpful for all those professionals who want to store basic handwritten notes, text, photos, attachments or even reminders with text notes.With its amazing features, professionals get an opportunity to snap a picture of text and even sort the data into notebooks that can be easily searched afterward.6. Microsoft AzureMicrosoft Azure is one of the most demanding apps for Android devices. With the help of this app, professionals can very easily manage their company’s cloud from anywhere.Moreover, it is very useful in building, deploying and managing your company’s application. This app is very convenient for all those IT professionals who need to start and stop virtual machines or their web apps.7. JuiceSSHThis app is used by IT professionals for connecting with an SSH server. Moreover, it offers fantastic on-screen and external keyboard support and its theme options ensure to provide you with the appropriate look.This app also offers support for two-factor authentication for the security purpose of your company. Many IT professionals make use of its free version and later on unlock additional features.8. PushbulletThis app is highly in demand by IT professionals. This app allows them to pass the data back and forth between the smartphone and the tablet or computer.With the help of this app, one can very easily send and receive text messages from a tablet or computer. Moreover, to cater to all your needs it even passes your phone’s notification to your computer.Its core functionality is usually free but most IT professionals make use of heavy text messages or send large files so they usually subscribe to it.9. FingFing is a handy cross-platform network-discovery tool used by several IT professionals for getting the complete picture of the devices and services running on their company’s network. A ping tool is also included in the Fing App that sends a ping test the connect-ability of a host in an IP network by measuring the time it takes for a packet to reach the host and return.Moreover, professionals make use of it to experience multiple scans or pings in quick succession and get the result in various formats that include plain text, HTML tables, and CSV logs.10. Wi-Fi AnalyzerWi-Fi Analyzer is a handy tool for finding the best channels on which your company can run its wireless routers and access points. This app is usually used by professionals for determining the channels which are very crowded.All these discussed apps are best for every IT Professional. So, if you are an IT professional or running an SEO Company and searching for the most reliable apps then get all these apps downloaded now.

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  • Difference Between Content Marketing1V1 Branded Content1V1 and Native Advertising?

    28 June 2019

    Difference Between Content Marketing1V1 Branded Content1V1 and Native Advertising?

    Key Points That Differentiate Content Marketing From Native Advertising and Branded Content Content marketing is gradually gaining in popularity. This is because informative, relevant, valuable, consistent, persuasive and strategically deployed content is proving highly successful in acquiring leads and converting them into loyal customers. Properly marketed content can help in the accomplishment of a brand’s promotional objectives in a comprehensive manner. The benefits accrued are evident from the research findings as shown below.   Despite content becoming such as an essential medium for nurturing leads and driving sales, confusion between ‘content marketing, ‘branded content’ and ‘native advertising’ exists among many. The differences among these terms need to be comprehended. This would ensure that these potent promotional tools are used in the right context. Content Marketing Content is marketed with the explicit aim of stimulating interest in the topic being discussed. More than creativity, marketable content focuses on offering valuable information to address common problems being experienced by the well-defined niche audiences. If the content appeals to the readers, they would be subliminally motivated to search more about the brand which is offering the solution. Favorable customer action is driven by the content presented in the form of articles, blogs, social media posts, video text etc. Content marketing is done with a long term perspective of forging a strong alliance with a targeted audience by consistently offering them meaningful and actionable content. Branded Content Branded content is marketed exclusively by a brand for generating interest about it among prospective customers. Media that displays branded content is paid or sponsored directly by the brand. The content talks directly about the value propositions of the brand so that audiences can engage with it after evaluating the efficacy of solutions offered by it. The content is brand oriented and does not speak about tangible benefits one can realize by using products or services offered. Content is deployed to spark interest in audiences and drive conversation around the brand. It seeks a higher number of brand name mentions on all online media rather than looking to trigger direct sales. Entertainment is a key component of this content type. It engages audiences with fun elements that inspire users to go through the content in-depth. The content appeals at an emotive level and does not try to drably highlight which features of the brand has more competitive advantage than contemporaries. Storytelling is employed for narrating the values of the brand. Protagonists are often hired to play out interesting thematic representations focusing on the brand. Branded content can be marketed through videos, websites, social media, video games, sponsored events, podcasts, TV ads etc. Users of brand’s services also are engaged at times for speaking about the benefits of associating with the brand with the explicit aim of inspiring trust in potential customers. Native Advertising Native advertising is driven by paid ads wherein the touchpoints through which promotion content is displayed resemble the feel and purpose of the ad. For example, a website is displaying content about the advantages of pure honey in alleviating different ailments. Your ad related to honey would be showcased in the recommendation section. At the first glance, it would not appear like a traditional ad. Rather, the audiences would look at it as an additional resource to land on a web page where pure honey can be bought without fear of adulteration.   Native advertising seamlessly gets integrated in the web page’s editorial flow. It does not disrupt the browsing pattern of site visitors by abruptly thrusting into attention like a banner ad. Such ads can be located in social media feeds or in recommended section of web pages. Ad fatigue is a phenomenon wherein site visitor feels bored just at the sight of an ad. This is effectively countered by native advertising wherein exposure to brands is offered in the form of promotion veiled in editorial content. Native ads engage audiences and pique their interest as well as curiosity. Consumer-Sketch offer cutting-edge content marketing assistance that seeks to leverage the potential of both native advertising and branded content. Experienced digital marketers offer strategic intervention that marketers can use for scaling and automating their content more effectively for reaching out to wider audiences. Rich analytics allow brands to gain better insights into leads’ responses to content so that they can tailor it better in future.

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