• 22 February 2019

    Digital Marketing and Customer Service Support

    Do you believe that digital marketing and customer service support each other? Most businesses encourage a cross-departmental collaboration between the sales and client support teams. However, the answer to the question most of the time will be a “no” or a “maybe”. This article will encourage most people to reply to the query with a resounding “yes”. When both the sections work in close synergy then the organization as a whole gets a better understanding of the consumer’s mindset. A Vancouver-based web design company asked its marketing executives to share information with the client support team. This helped the company in identifying the types of solutions the target audience was looking for and it modified its promotional strategy accordingly.Let’s check out how digital marketing and client support can be each others’ force multipliers.1. Create Content which People WantContent is one of the most important components of any marketing strategy. An organization constantly requires fresh ideas to keep its user base engaged. Marketers are always looking for ideas that will resonate strongly with the target audience. The customer support department is a good place to find relevant content topics. The section will have data regarding the kind of problems faced by clients which can be used by marketers to fashion useful content. Organizations must go one step further and encourage the support staff to suggest ideas which they think will be liked by customers. 2. Create FAQs in a language the client speaksthe common approach of most users is to first check the company website in case of an issue. They try to see if the content has any solution for their problem. the first section checked by a client is the Frequently Asked Questions (FAQs). Most businesses provide answers to generic questions related to their industry.A marketing team should coordinate with the support staff to identify the most common questions. The web development firm in Vancouver consulted with its support team to finalize the FAQs list. It then ensured that the answers to the queries were composed in a language the target audience was familiar with.3. Identify the types of content the audience searchingAs mentioned earlier, marketers are constantly in search of unique ideas that can be used to improve user engagement. they can use the feedback generated by the customer service department to identify the type of content the users are interested in. For instance, a website design company found out that a majority of its clients were asking for video tutorials for managing their interfaces. the firm shared this data with the marketing team who then created a series of short clips explaining how some essential website management features worked.  4. Use Social Media for Client ServiceAn innovative way digital marketing and customer service can support each other is by using social media for helping clients. Social networks have become important promotional tools for marketers. they use these channels to connect with the target audience and increase their involvement with a brand.Customers, on the other hand, use social media not only to check new offers but also to voice their discontent. Giving the service staff access to customer feedback will help in providing better service to clients and resolve issues quickly.5. Setting Realistic Client ExpectationsMany times a marketing campaign creates unrealistic expectations about a product or service among the target audience. This negatively affects the brand as paying users soon find out that reality does not match their presumptions. Such situations can be avoided if the marketing and support teams align their efforts.The service staff gets access to valuable feedback which it can pass on to the marketers. the marketing team can then modify the campaigns by removing inconsistencies from them. 6. Creating Accurate Buyer PersonasA buyer persona is the fictional representation of the ideal consumer of a business. Personals enable marketers to perceive the target audience as humans and relate to them. the entire customer acquisition and retention cycle depend on an in-depth understanding of the average target audience member.Support staff is interacting with users on a regular basis. They know the customers’ requirements, problems, and interests. Involving the customer service team in the process of creating buyer personas will ultimately help the marketing division in devising better campaigns.7. Marketing Products in a Better Mannerthe customer service section knows exactly how a product is being used by the target audience. they are aware of the features that people like and the changes they desire in the item. their knowledge can be used to fill the gaps in the product’s marketing campaign.This will allow the promotions to focus on the aspects of a product which the audience is finding useful. Adopting this approach will help in creating more informed product marketing initiatives.Closing upYou must have got the answer to the question do digital marketing and customer support service each other? Synchronizing the efforts of the two sections makes sense as both departments have the same objective of retaining clients by providing efficient services. 


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  • 22 February 2019

    5 SEO Elements to Increase Your Organic Traffic

    What is Search Engine Optimization and Its 5 Key ElementsAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site? It means Search Engine Optimization (S.E.O) is not done yet for your website.If people cannot find your site on any search engine then what is the point of developing a good website. Usually, websites is another powerful method to grow your business so you should take care that your target audience can find your site easily.In simple words, SEO optimization is a process for your website to increase visibility among all the search engines. Which can get unpaid traffic on your website?Due traffic means "Natural" or "Organic" or "earned" results, all are the same things. More your site will appear on search engine results from more visitors or traffic you will earn. It increases the possibility to convert your visitors into your clients.Below here I am sharing some of the primary and most powerful techniques of a decent SEO:Know the 5 Key Elements of Search engine optimization:First of you should understand if your website has a lot of pages then it will take at least 4-6 months to show on different engines and if you have small sites with 5 to 10 pages might be it will take 2 to 3 months. Now concentrate on the basics of SEO:1. Selecting Correct Domain Name:Any search engine saw it first so it is essential that your sites should have a relevant name. Suppose you are dealing in Natural Gems but your domain name doesn't include the word Gems then it is difficult for the searches to find your website for those who are searching for natural gems on Google. Tips: Avoid choosing hyphens and numbers when buying a new domain.But that doesn't mean the search engines will never consider your website for natural gems results, but it will be more difficult to rank high for an irrelevant domain name. If a little change can help then you should adopt a natural way, what is the point in making an approach difficult.2. Choosing the right Keywords:Another most basic and essential factor that we always missed while creating websites is the appropriate keywords. A keyword is a term or bench of a few words that anyone is writing on Google to find the answer related to their search query. Like if you are looking for Natural Gems, you will write directly about natural gems on Google.So, proper research is required before you write content on your site. Let's understand it with an example. You have a blog on the topic of making money online, what keywords will be best suitable for your blog? Make money online, "how to make money online" or earn money online or getting paid to work online isn't..Research for less competitive keywords which are and sprinkle those Latent semantic indexing keywords (LSI) keywords all over a website, new blog posts etc.Like the above paragraph, we talked about three keywords having the same meaning but Earn money online has less competition, so it is better to go with the "Earn Money Online" keyword. This keyword will rank you easily in search results.3. Getting Indexed / Submit URL:From this point, some professional knowledge is required. Getting indexed is just like the admission process of your child in primary school. You go to school take the admission form, fill in the name of your child, sex, date of birth, etc and submit your form to the admission department of the school.Same, for your websites, go to Google, Bing and Yahoo webmaster and submit all the details of your site and get indexed. If Google or any other search engine doesn't know who you are, then how he can tell anybody about your website. So indexing of site is most important for your visibility, and you should index it as many engines as you can.4. Crawling your Website:As I mentioned above, it requires more expert attention. It is like your child now big enough to switch from school to college. That means he did some work and had a few certificates, which copies he has to submit in college to go to one higher level.Same when you did some work on your website you should crawl your website site map on different webmasters like Google, Bing, and Yahoo. An XML sitemap is a set of your website URLs. You should create an account on your Google webmaster and submit your sitemap to get index quicker.As you submit webmaster will show status pending, don't worries it will take about a week to be confirmed. After it when you will update your site, search engines will be updated automatically, no need to submit and crawl every time.5. Build backlinks from high authority websites:It is one of the most comfortable and most complicated work. First, understand what backlinks are? If some other sites refer to your site for any content and your URL or your site address has been posted on that site, then Google will think that there is something important on your site that's why another site is referring his visitor, on your site. When many websites referring your website search engines will show you top results.While creating backlinks, you should remember one crucial fact you have to build backlinks on the same nature of websites. For example, if the website is about to earn money online then backlinks should be posted on other make money online websites, not just any random site.So I think now you knew some of the basics of Search Engine Optimization. Here you should know one thing if you have a small website, then you can try to do Search Engine Optimization work on your Own, sometimes for a blog, it can work.But if you are running a business and want to sell any product or service don't do it by yourself. Hire an expert. You will not regret this decision. Local SEO companies will be much more effective for Small businesses.


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  • 21 February 2019

    How to Generate Leads by Email Marketing

    Gone are the days when marketers buy email lists to load into their customer relationship management (CRM) database and began sending unsolicited SPAM messages to their recipients.These days, your marketing campaign will not even move a finger through this process; with laws such as CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act, advanced email filters and the likes. Ignoring the guidelines will get your ISP blocked, thereby preventing you from sending emails in the future.Generating Leads through Email MarketingTaking it from here, I'll highlight some featured email marketing campaign ideas, to give your business a glowing presence in the competitive market; assuming you've extracted your emails through the Email Extractor.Let's get our wheels rolling.1. Lead Generation CampaignStrategically composing clever and trustworthy email messages to your recipients is one of the most effective ways to capture the moment of sales or deals from your new leads.Ensure that your post is well personalized so that it will seem really targeting.Obtaining unique user behaviors through their actions on your site with tools such as Drift is a good way to ensure you group your recipients based on their interest.Make sure you conclude your message with a brief call to action (CTAs), enticing your readers to make a progress.Make follow-ups a necessity for your email campaign, this way you will still be in control of your customers.2. Sending NewsletterHope the email addresses you've obtained through the email extractor are somewhere safe because it's time to send that marketing newsletter to those addresses.Email newsletters are excellent in bridging the gap of communication between you and your customers.It keeps refreshing your brand in the mind of the audiences to help them find you whenever they want.Here are a few tips to help you compose a killer newsletter for your target audience:* Planning out sending engaging contents* Use the information your audience will be glad to hear.* Divide your newsletter delivery into a routine obligation.* Keep your information short and as much precise as possible.* Create multiple newsletters and channel those contents based on your customer's behavior or actions.3. Social Media IntegrationExtracting emails from relevant sites using email extractor alone isn't a perfect marketing strategy.However, putting together email marketing with social media marketing from top networks such as Facebook, and Twitter will be a great technique to attract more leads.Incorporating your social media handles into your marketing emails is also helpful in facilitating more shares if your service interest the recipients, and will definitely generate leads for your business.ConclusionEmail marketing may not be the best way to market your products and services, but it's one of the top most effective processes of lead generation.Therefore, concerned marketers are more willing to use online email extractors to get clients from a relative field for their promotional campaigns.The most important principle here is to get to know and understand what makes you generate more leads, this happens through delivering quality contents and value through your email campaigns.


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  • 07 February 2019

    6 Low-Budget Marketing Ideas for Small Businesses

    Promoting content can be expensive. When you run a small business, you cannot put aside a lot of money for online advertising services like Facebook Marketing, Google Ads etc.What you pay the agency might outrun the cost of what you are making.Can’t you advertise your content with a low budget?Yes. Here’s how you can!First and foremost, there are a few things every successful businessman must know. * When you start a business, it isn’t successful immediately.  * It must be branded properly. * All start-ups need time and a lot of effort. * To triumph, it is essential to understand that you cannot become a millionaire in one day.  * And, that your business will not become popular overnight. It will take time.With that said, let's find out how small businesses can effectively market at low advertising costs.1) It is important to realize the power of content with great quality. You can publish hundreds of blog posts, but the quantity does not matter here. 1 high-quality post written can outrank several blog posts you have published. So focus more on high-quality content instead of quantity.What is essential is that the content should be interesting. You must know how to engage the readers, build a community. If your content is good and interesting, it's likely to go trending can help improve your traffic and sales remarkably.2) Take advantage of Social Media tools to build a brand for your business. It is a tactic that can be used by anyone. Simply get the people talking in the comments section.The more comments are the better. It will help you increase your engagement rate which will lead to a better organic reach. The best part is it can be done without spending any money!3) Partner with another business nearby. Why? Because it increases the chance of your business getting noticed. At the same time, you can tell more about your business too. So basically, it’s a win-win situation for both of you.Try to collaborate and team up with businesses that can relate to your business. It can be a great way to build business relationships as well. At the same time, the customers will build a sense of trust in your brand as well.You can also join business communities and groups active in your niche and location.4) Send good emails. Email marketing can be done yourself, periodically send an email that is appealing to basically everyone but doesn’t just spam.Make sure that the content is good and will make the viewers open it. You only need to write it once, then you can easily forward it to as many people you can. You can hire can a digital marketing firm take care of all your email marketing campaigns for a better ROI.5) Ask people with a huge following for promotional videos. Contact people with a huge following on social media platforms and ask them to mention your business.You can provide them with free services or products in return. In exchange for the huge number of customers these shout-outs get you, that is a small price you must be willing to pay.6) Customers feedbacks help develop trust. People who visit for the first time or want to buy something usually look at the reviews other customers have left.You can ask your customers to leave feedback and referrals if they are satisfied. These referrals can improve and build up your reputation.These are some of the tricks you can use to advertise your business. And what is great about these methods is that you don’t really need tons of money for using them.You don’t have to hire an agency for digital marketing services when you use these techniques thoroughly. You can use them the most when you have a low budget or no budget at all. 


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  • 05 February 2019

    Updating Your Brand For a Fresher Look

    We all have some things that we love the most. In my high-school it was this pair of shoes. I loved the design. The fabric and the colors. The way these shoes make me feel was amazing. But human beings have this tendency to get bored. They need something new. And here is when rebranding steps-in.Here is why you should re-design your logo after few yearsDespite of the success of your business, if you want your business to scale, you must take the necessary steps to capture a new target market. This target market will recognize you by the brand you put up for them.To re-brand it doesn’t mean that you failed, it means that you need to tap-in another market. And for that you must do extensive research.With the exponential growth in everything that this world is unfolding, it is necessary to redesign your logo occasionally. And on an average, it is good to try out new things just before the thing goes south.6 Signs that Indicate it's time to Refresh Your Logo / Web Design- Losing your traffic- There is traffic on your website, but it is not generating sales. - Someone got jealous of your success and spread the wrong word out. - Not attractive- Doesn’t reflect with your brand- Lack of InspirationIt is questions like these which force you to go for re-branding. As an individual you need to start from small lens and make that image bigger so that people understand your standing as a brand.“We want a fresh, modern look for our company but we want people to still recognise who we are when they see our new logo.” - HartDesignNothing is impossible. Everything when done with planning can do wonders. Before you undergo for website redesigning, consider some points to remember prior to making a final decision.Losing the market share is one way to know that your website needs a revamp.Whether you’re a renowned agency or someone who is starting out their business, you need to gather the clues from the universe. You need to exactly know when you need to take the leap and redesign your logo.Your sales are not satisfactory. This is another indication that you need to re-think your website logo. What should you consider when planning a logo upgrade?A logo redesign may seem daunting and easy to de-prioritize, but making the commitment to breathe new life into something that’s worked for a while—maybe even a long while—can pay off significantly. - CEO of 99DesignsLosing sale might not cost much now but in the long-run, it will ruin your business.If you’re losing sales it means that there is something wrong with something. A good approach is to see things from a different lens or to approach the users with a different lens. When people some perception about your brand, it is you that can change that perception.Therefore, you need to keep your eyes, ears, and instincts open before things turn into dust.Users are getting a different view form the logoGone are the times when you can survive with a lazy user-experience. Along with everything else, the user-experience has improved as well.You need to know the things that are bugging your customers and work on improving those aspects of your logo. You can hold the visitors for long and they might purchase something from you just because they like your logo.Your website should have a seamless user-experience in order to gain the attention of the users the Google spider to rank your website.At times the user will pick something else from the logo and based upon that traffic gets build and that traffic is not relevant to your business.The speed factorsWith dozens of logo out there doing what you’re doing, it is easy to get singled out by the competitors when you are not worrying about what others are doing. But, speed is one factor that will eliminate the competition right from the surface of the earth.The high-end custom logo design agency knows for the fact that if your speed goes down you will suffer from the competition. You need to keep your eyes open when you’re going for the speed of your website.There are technologies that are helping brands. You need to make sure that the speed factor is on the side while you’re working on the other things.In a logo, speed is one thing that can make your brand stand out from the heard.And you need to take care of that from your point of view.To wrap things upYou need to make sure that the things mentioned above are followed properly and if anything goes south you need to take the thing up ahead of time.There is no shame in failing, but what is alarming is not trying again. You need to train your mind to trust the universe. Whatever you’re doing is going for you.You have to make an effort to take control of the things that are happening to you and make it even more effort to correct the things for the second time.Things will go south and you need to be prepared for that.


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  • 18 December 2018

    Things to Know about Custom Web Design & Development Services

    Web development services today are one of the most sought after due to the increasing awareness about the internet and its benefits, almost everyone today wants to make their presence on the web. From a teenager opening a social media account or a blog on WordPress as a hobby to big businesses, everyone wants a scoop of the pie that internet has to offer. In order to do that, the very first thing that they need is a worthwhile blog or site to showcase. For that, you need to hire someone who specializes in WordPress development. Being one of the most used and multi-functionality cms, it also has a vast collection of plugins which is expanding owing to the vast amount of developers working on the needs of themselves and their clients. With everything that comes into craze, amateurs, and newbies flock to it. To avoid you having a bad experience with them, we at Consumer Sketch help you with all your needs regarding web designing and development services. Features & Services We pride ourselves on being one of the very few in this industry to cover such a wide array of services. Among the usual services provided by our other competitors, we also provide the customization of them, such that people who are looking for custom web development services don’t have to cater to various companies to fulfill their needs. WordPress Migration It is one of the most sought out services since migrating your site from one host to another can be a tedious task. Since there are so many hosting providers, you may never know when a little error can ruin your years of hard work especially as procedure varies from one hosting provider to another. With us, you can be sure of no harm as we have a large team which is experienced in migrating thousands of our client sites amongst almost all major hosting providers. Custom WordPress Plugin The very feature that makes WordPress so widely used is the ability for everyone to use their own custom developed plugins. We have catered to the needs of many businesses and developed a plugin according to their varying needs. Our experts not only have the technical skills required for this job but also adhere to the needs of the customer and make sure they get exactly what they want. WordPress Theme Development To enhance the visual appeal of their site, people spend a great deal of time and try numerous themes available to get the look they want, but often due to no knowledge of customization of theme or because of such a large number of themes available, they end up having a site not up to their content. Here, we jump in to satisfy our clients. Not only do we provide theme customization, but we also provide services to develop it from scratch. Open Source CMS Another most sought out service in web design & development services Vadodara. There are a number of content management systems such as Joomla, Magento, WordPress, etc, but the needs of a client are very often not met by them. In that case, the solution is to often develop a custom CMS using the open source framework. Getting a good developer who understands your need and has the necessary technical expertise, as well as skills, can be a daunting job. Fortunately for you, over the years we have created a team of highly experienced professionals with an exceptional level of skills. Support & Maintenance With everything related to technology, WordPress sites are no exception. They require regular maintenance and quality checks from time to time to prevent any error from happening. We manage hundreds of our clients’ sites effortlessly and make sure no matter what, their site functionality isn’t affected by even a tiny bit of time. Web Design & Development Service Providers You can find countless web developers today, from a person writing code in his bedroom to global scale companies. What matters is that you hire someone who not only specializes in this but also keeps future support as a priority. With us, you can have no worries about either your demands getting fulfilled or the quality of the support that we provide. You can see an example of what you will be getting by checking our client's portfolio and completed projects. For a better idea, drop us an inquiry via our Contact Us page and our team will get back to you for further communication.


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