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  • Digital marketing Trends

    07 May 2019

    Digital marketing Trends

    Some Digital Marketing Trends to Follow Marketing is an important aspect of businesses that can make a significant difference in the growth of a company and can’t be ignored. We live in a technology-driven world, and the digital world is a great place to influence the decisions of the audience. Talking about digital marketing, it is a vast concept and marketers need a clear understanding of the concept to stand out in the competitive market. It is a way to reach out to people through the global village and provide clear and simple information to solve their complex problems. With that said, it is important for a marketer to stay updated on the changing trends of the search engines and work accordingly to increase their business reputation in the digital realm. Using innovative technology and strategic planning, businesses are planning to attract customers with better marketing and promoting brand ideas. The changing trends of marketing will not just help businesses to market their products and services effectively, but it can also add a competitive edge to the business with the new and innovative trends able to generate leads and improve their relationships with the prospects.  So without further ado, let’s discuss the various marketing trends that you can follow to attract the audience.  1. Interactive videos Videos are continuously gaining popularity in marketing trends and are likely to grow. This makes sense as it is highly engaging and attracts the attention of the audience in little time because most people would prefer watching a video rather than reading a blog post.  The live videos are highly preferred in marketing as it directly connects with the audience and doesn’t require much investment but only a good phone to engage with business prospects. For example, if you want to attract the audience on social media, you can make a story or Livestream as an opportunity to attract potential customers.  2. Voice search is getting a hype The developing technology and the advancements in language processing, automation, conversation interface, machine learning, and deep learning processes are enabling the virtual assistant to become much intelligent and useful.  According to some researches, almost 3.5billion researches are performed on Google and voice searches with virtual assistants are now leading the way. Voice search is different from traditional queries. What it means is when you search the search engines with a query, it provides you with many results. On the contrary, if you ask your virtual assistant such as Siri, it is going to provide you some results or often only a single result. Therefore tailoring your website according to the voice search has become crucial for a business trying to thrive in the competitive world.  Try making your queries more like questions rather than written terms. You need to consider what your customers might ask and make it an inquiry while answering it in your content. Keep a conversational tone in your content that can align better with the voice search. 3. Artificial intelligence (AI) and Machine Learning (ML) Artificial intelligence and machine learning have been used in business to make mundane jobs easier for a business person. Jobs such as social media posts scheduling, sending e-mails to business prospects and answering a customer’s inquiries providing better customer experience can be automated with the help of artificial intelligence. Other than that, business is taking advantage of AI as it can help them to analyze audience behavior and user search queries from social media platform and various blog posts. Businesses can use this data to enhance their marketing strategies customizing it according to the needs and requirements of the audience.  4. Transparency/ data/ privacy As said above, AI is helping businesses to collect data in large amounts. Customers trust those brands with better transparency in the business process, and mishandling of data is having a negative impact on the audience, and yet the collected data is crucial to provide quality to the customers.  Many companies are using Wikipedia as a platform to provide authentic information to the audience to gain their trust. With the help of writings service, these businesses provide credibility to the potential customers turning them in to regular buyers.  5. Purpose-driven brands and Gen Z Brands that move forward with value and purpose have the opportunity to communicate with the audience transparently and with authenticity, which leads them to gain the rust of the audience. As said above, businesses are taking the help of Wikipedia writings service to attract the audience. However, it is important to understand what approach can work best for your business and how it can change the perspective of the potential buyers towards your business.  Final thought With all that is said above, it is important for a business to keep a look out at the competitors and similar industries to observe their marketing and work accordingly to make sure you get the best results with digital marketing.  

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  • Digital Content Writing

    07 May 2019

    Digital Content Writing

    Digital Networking Guide for Content WritersNetworking is a crucial part of any business, and it's particularly important for writers. Writing and publishing great content is usually not enough. You need to build relationships with influencers, media, and readers to expand the reach of your content and build credibility. The social component plays a key role in media consumption, and the best way to ensure your content acquires a strong social media is through networking.The concept of networking can be overwhelming, especially if you're an introvert. Where can I find contacts? How do I approach them? Waiting for people to come to you who are interested in your work might be tempting, but it's extremely inefficient at the beginning. Limiting yourself to the inbound approach will leave you and your content behind your competition. Now, reaching out to contacts doesn't need to be a complicated ordeal. This guide will take you step-by-step on how to properly expand your contact base.1. Define your goalsThe reason why you're networking will determine your target contacts, and the approach you will take to leverage them later on. Are you looking to expand your reader base? You'll want to connect with engaged readers. A good place to find them is in the comment sections of important articles in your niche. Looking to get published by high profile media? Try to get in touch with editors. If you have trouble reaching them, start with regular writers. Looking to enhance the credibility of your content? Time to look for influencers in your niche. Reaching out to influencers can be intimidating, but don't be shy, remember that it's their job to engage with you.2. Prepare your digital profilesMost people will take a look at your profile before deciding to connect with you. Your profile's information should be related to, but not limited by your networking goals. Your intentions should be as clear as possible, but showing some personality will make you more relatable. As a writer, it's particularly important that your bio is free of grammar mistakes. Proofread it on Writesaver, they use native speakers and the first 500 words are free. It's better to network on platforms on which you're already a member, new profiles can make some people wary of spam. Now, if you're not sure which the right platforms are, we recommend you start with Twitter, LinkedIn, and HARO.3. Preventive networkingAt this point, you already know which kinds of contacts to target. You should start your networking campaign before even thinking about leveraging your contacts. The first approach should be about them: do some research, craft a personal message, and start a conversation. Naturally, the effort you put into each new contact should depend on your goals. If you're hoping to gain new readers, just take a quick look at their profile and feeds. If you're looking to get published in relevant media, you should take your time and make sure you craft the right message.4. Send your pitchAfter some interaction with your new contacts, it's time to start leveraging them to achieve your goals. Your pitch should be concise, don't overload them with information. Remember that attention is getting more selective, long pitches will tend to be ignored without the proper build up. Let them know that you'll be happy to tell them more if they're interested. Having to request the information will make them more receptive, it will also make your approach less intrusive.There is a fine line between a nice pitch and annoying spam; the right introduction will keep you on the safe side. You can also support your pitch with content, your posts will be delivered to your new contacts' feeds. While direct outreach is often best, some contacts need to be nurtured. Make sure to schedule your content on your networking platforms; this will also make your profile stronger, making it easier to connect with more people.5. Keep a contact listIt's very likely that you'll need those contacts again. You should keep track of those who respond to your pitch positively. Consider checking up on them from time to time, ask them how they are doing, or simply like their latest posts. The more familiar you become, the better responses you'll get. You can use a simple spreadsheet to keep this information. You should try to get them to subscribe to your email list, especially when looking for new readers. Email blasts will save you a lot of time distributing future content.Following these simple steps will help you expand your contact list. Remember to set your goals, don't be shy, and keep your interactions about them before the pitch. You will be networking like a pro in no time. After you get the hang of it, you should start adding more platforms and goals to your campaign. Writing and publishing great content is usually not enough. You need to build relationships with influencers, media, and readers to expand the reach of your content and build credibility.

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  • 10 Simple Tips for using a local SEO to Get Ahead Your Competition

    24 April 2019

    10 Simple Tips for using a local SEO to Get Ahead Your Competition

    What is A Local SEO?Running a business all by oneself is a very hard task. You may be satisfied with your loyal customers who purchase from you regularly, but you should eye for more new customers if you want your brand to be known among others and gain popularity. Keeping your Website and your SEO up to date can be hard work too. Sometimes you need to hire a professional search engine optimization agency which helps you in ranking your website.  It may occur in your mind that improving your website or updating the SEO may either be difficult or very expensive.Local SEO (Search Engine Optimization) is a helpful way to promote your local business online. When a consumer wants to buy a product or service they go online, specifically to say, take the help of Google, to find the best options for their needs, and many want that option to be local and readily available to them. You can advertise your services and products to your local customers, who live within same city as yours at the time when they are looking for the product online. The practice of Standard SEO is much different from Local SEO.According to Google, 46% of the online product searches have a ‘local intent’. Whenever someone searches for a product or a service online, the SEO automatically tracks the intent of the customer and further reduces it to local boundaries. Searches which typically includes a location or ‘near me’ keyword, go to the territory of local search engine results page (SERP).You may notice that the local search engine results are much more different from the standard results and include many criteria like opening times, reviews and ratings and even in some cases, photographs are also provided. Everything that’s displayed in the local pack comes from your business’ ‘Google My Business’ profile, a critical part of Local SEO.How to use a Local SEO?1. Get an orderly Title and Description of your Business:You get a brief space for propagating the marketing message of your brand. You have to use it wisely by adding a Title and Description, banishing generic words and terms that have nothing to do with your business and get the best first impression among your potential customers. In that way, your company can head to the top of the search list when anyone searches with local intent. You should also research the keywords that will help you gain top position on any search engine.2. Get on Google My Business:Google My Business or GMB is just like an online directory, which contains the name and details about many companies. It is important that your brand or company gets a section of its own. It is simple to register your business to ‘Google My Business’ with a verification process of your company at first, to ensure that you are the legitimate owner of the company. Then you get established in the directory and you can add your Business description, categories of service, hours that your business remains open and other important information. Your Google My Business Profile may contain important information which you can submit by yourself.3. Get Online Reviews:In order to establish a believable identity to your customers, you need some online reviews for your company. You should ask people who are satisfied with your business to post a review online so that others can see them and engage with you further. This process will help you flourish more. It may be noted that most of the Google My Business Attributes, Questions and Answers, and Online reviews are posted by the customers. So you need to communicate with your customers in order to give them a better experience of your business. Insist your customers to give genuine reviews on your business’ Social media profile like Google+ and others.Sometimes your business gets some bad reviews by costumers. Which brings down your online reputation. So you should know how to handle negative comments on your content or business in a positive way to maintain your business reputation and client base.4. Get Backlinks From Non-Competing Local Business:You should look for getting some backlinks from the websites of other local businesses. You must approach your non-competing business owner with an offer of exchanging backlinks- you will provide a backlink to the other business, and the owner of the other business will provide you with another backlink. In this way, both businesses will flourish online.5. Gain Local Coverage:To keep your business at the top of the search page you should..' instead you should collaborate with local journalists and reporters and give them a chance to take your interview. You should talk about something new and open a path of opportunities to your customers. In this process, the local coverage on the websites will gain your business with more backlinks- meaning that your business is slowly becoming popular to the masses. You may also search for bloggers who may write about your company in their blogs. You can use searches in Google like ‘your location blogs’ for that. You can also take the help of social media in order to make your brand’s name known across your locality. All these will offer you with positive results in the future.6. Provide Citations:If you want to make your name known across the cyberspace and put your brand’s name at the top of the search engine, you should do that with citations. The list of your name, address, phone number should be mentioned in order to aggregate business data. You can take the help of tools like Yext and Moz Local. Provide Citations in as many websites and listings as possible. It will prove beneficial for you as your business will get locally listed. The citations are particularly important to get in place for a local SEO.Two types of citations are there: Structured and unstructured. The structured citations appear in business listings and come from fields being filled when the listing is claimed. Unstructured citations generally come from the backlinks you get from social media and other web media coverage.7. Provide Link to Other Web Pages:When you furnish your details in Google My Business list, you should give the opportunity to add links to the ‘about’ section of the website. You should link the inner pages of your business website in the section. It will be good for you if you are offering a portfolio of products and services of your business. Remember to be consistent and keep this information in all of the social media profiles and websites of your business. Many sites only have their important pages linked to the main menu navigation either on the homepage or in the footer, but you should be adding relevant internal links within your pages’ content as well, including blog posts and service pages. After improving your site’s internal linking structure, your business is sure to rank better on Google.8. Sponsor Local Meetups:You should try to sponsor a local meet up in order to gain credibility and a sense of trust among your potential customers. You can use Meetup.com, a site which brings people together with common interests. If you wish to sponsor any local meet up in the Meetup.com website, you will get backlinks which will help you with the local SEO.9. Make sure your Site Loads Quickly:You must always keep an eye on the technical factors about your website. A lot of people use mobile devices while performing a local search because the mobile devices are either location aware or the customers are looking for a company which is nearer to them. Everybody cannot get access to a Wi-Fi router, many keep connected to 3G and 4G Connections as well. That is why your site’s speed must be fast enough to open on time. You can visit many websites and download software that performs data test on your website.10. Check For the appearance of your site on a mobile device:Your website should be responsive, that is to say, it should not be user-hostile in a mobile device and should load easily. You can hire a professional deliver in order to take care of your website’s appearance on a mobile device. You can also perform the Google Mobile-Friendly Test in order to see whether your business website is responsive or not.Final Say:These are some of the tips and suggestions that you may follow during your local SEO in order to take your business to the top. Otherwise, you could end up in losing market share to your competitors. This is the reason primarily why so many SEO agencies and consultants specialize in local SEO rather than universal SEO. Your goals get different when you opt for Local SEO, and it helps in maintaining high visibility of your business to your potential customers. Also, through researching and adding important keywords while performing local SEO will be better. You should not only think about the technical part but stress on the content of your website as well. The more content you will add, your customers will get more informed on your business like valuable advice, entertainment value, and others.

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  • Starting Off With Mobile App Development

    02 April 2019

    Starting Off With Mobile App Development

    Top Reasons to Invest in Mobile App DevelopmentIn this modern era, the internet has facilitated users with every power on their fingertips. Fulfilling their desires with simple taps and clicks on their smartphones, it leads them to demand their every requirement served immediately. The cheaper rates of high-speed internet and affordable smartphones prices have contributed their fair share in making it possible for all audiences worldwide to gather at the single platform and demand their needs served.Changing the trends of vast industries globally, it has shaken all the conservative ways of dealing with customers and potential customers from the root. Even marketing strategies have changed their phases and now online and inbound marketing are ruling the world of promotions. A single platform where you have the audiences watching your efforts from all over the earth raises one in a million opportunity for any business to create their demand and start flourishing in this modern technology-based world.Making Your Appearance OnlineHowever, understanding the necessities of people has become important as it gives you an insight into your potential audience's mind and also gives you a global platform to earn recognization from audiences belonging to different parts of the world. Well, in order to get started on the world of the internet, the basic necessity is owning an identity online which can get you recognized as your own brand.What Should Be Considered First: a Website or an ApplicationThis can be accomplished by owning a website or an application for your business. However, the point here is whether you should opt for a website or an application? You can start off by owning a website which can support and increase the downloading of your application and also which promotes your application among the potential customers out there. With the changing times of industry, many things have changed and websites are no different from others. Being responsive and content-oriented, the websites have achieved the optimum format where users are delighted to view them and are inspired to use the application from the website.But what comes after owning a website? Obviously, owning an application dedicated to supporting your business and aiming at serving your customers better. However, owning an application can raise many queries in many business owners' minds. Starting from the basic reason behind owning an application to how to get it developed at affordable charges, all of these queries can be answered if you are willing to do so. With many mobile app development company services available in the market offered by reputed software companies, it has become easier to get an application developed from the experts at good rates.How Does it Help?Rather than monitoring and managing the task of development by yourself, you can rely on development service offering companies who get your application developed with extreme excellence and just as you desire it and also in your budget. However, these applications are supposed to perform their best when launched in the technology market to ensure the success of your business and also it helps in leaving the best impression of your services. With an excellently working application by your side, you can focus on serving your customers with the best of your services and the application will continue leading more customers to you.It Promotes Your Business Too!Being a handy thing for your users, the application also promotes your business among the possible competitors and if you are the first one among them who have adapted to this digital approach and have brought something new to the market, you can swear by success with an excellently working application. The application must be robust, working and compatible with all upgrades. The maintenance of it is required to be performed to ensure no bugs can harm your users' data and it also ensures the security of your organization's data too.Compete in the Tech MarketTherefore, owning an application results in making your business stand among your competitors and giving a tough fight to them by offering your services and products directly to your potential customers as you allow them to contact you directly through your website or using the application and ask for your services anytime. Facilitating those demands and also offering discounts on prices helps you to earn their trust and also makes them return to you again to avail your services soon.Final NotesWith the support of mobile application development company, you can rely on getting your application crafted by experts and also they tend to deliver your project to you as soon as possible in your specified deadline. With the market full of such companies, you can find the perfect match for your development task, the company which provides mobile applications development services at affordable rates and also which ensures that you get extended support and gets your queries and doubts answered by their expert developers anytime. Searching and finalizing such companies is a hard task and therefore you must choose a company wisely which is worth your spent resources like time and money and which can give you maximum output in return of your investment.

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  • Web Designing and Development Company in India: Types and Features

    23 March 2019

    Web Designing and Development Company in India: Types and Features

    The website is the online identity of your business or of any individual who is involved in digital marketing and websites is important because they represent the company, sell its name, attract more users, generate good business, promote sales of the products and services of the company and finally help to gain more return on investment. In order to run the business, a smart businessman looks for a professional website designing and development company that could help him to attract more potential clients and generate the best results out of it.  So, in that case, you could consider hiring a leading web designing and development company in India that gives its customers positive results. The services provided by the company use contemporary technology which takes the businesses to the next level. Let us explore the various types of website designing and development services India provided by the company in details below: Website Designing Services  * Dynamic Website Development – A customized designing for business websites which will run your website fast on all the search engines with dynamic web pages. The website content is flexible and easy to manage on these types of websites. It is widely used by most of the medium and large scale businesses.   * Static Website Development – The static web pages are not that much easy to manage as dynamic ones because it is a one-page website which is just for providing information. Although it requires low cost and maintenance. It is basically for the small business and for the buyers who just want to circulate information about their business.  * Logo Designing – We all know that any big company is recognized by its logo and by keeping this thing in mind we provide quality and productivity with our logo designing services from highly skilled professionals.  Best Website Development Services  * PHP Website Development – It works faster on LAMP stack technology followed by Ajax, Web 2.0, 3.0 technologies to fulfill the particular website targets.  * Wordpress Website Development – The development services which helps to write theme based website on page content or blog content with diversity and compatible Wordpress options.    * CMS – Content Management System development provided by us are secured and scalable that makes your business versatile at any platform alongside Joomla and Drupal development.   * Magento Website Development – It is the platform where the needs of your online business store are managed including inventories, cross-selling, supply and demand, shipping details and up selling requirements.   * Open Cart Website Development – Open Cart is basically a shopping cart system which opens arms for its potential users. It is basically an entire online shopping cart management system that has recently boomed up with its digital presence.  An Only Impeccable E-commerce Web Development Company India A professional e-commerce web development company in India has some good reasons why the customers prefer to choose the company which is very helpful in every aspect. Some of the advantages of having such a company by your side are:  * No physical cost is stored in commercial areas   * A very cost-effective method of carrying the business forward.   * A global level marketing with no geographical boundaries   * Doing businesses directly with global buyers.  * Doing online business have the advantage of low running cost.  * Low maintenance with the only website and hosting services.  * Use of technical tools and knowledge  * Secured websites generate more transparency and efficiency in business 

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  • Top 4 Social Media Scams you should be Aware

    22 March 2019

    Top 4 Social Media Scams you should be Aware

    The use of social media seems to have become a part of our daily lives. It is increasingly being used as a means of communication among friends and family. This makes the medium vulnerable to scams and malware attacks more than ever.It is estimated that over 1.52 billion people log on to Facebook every day and are thus considered daily active users. More than 1.15 billion users log on using their mobile devices, showing the increasing trend of mobile phones to access social networking sites.This highlights the need for fraud prevention measures like mobile ID verification by social media sites and smartphone companies. Here is a list of some of the most common social media scams that users must be aware of;Hidden URLsSocial media posts are often designed to entice the reader into clicking the link provided in the post. Those links are often shortened to fit the character limit or simply just to hide the illicit nature of the link.Such links are often malware and can infect the user’s computer or mobile device with a virus. If you ever see an article or post that looks intriguing enough that you want to click on it, think twice before doing so.Make sure the post is from a page or account that you trust. Moreover, have adequate anti-malware and anti-virus software installed to your computer as well as your mobile devices.Phishing SchemesPhishing is perhaps one of the most common and oldest types of cybercrimes out there. In theory, phishing is done by e-mail and direct messages sent to users posing as a bank, a government authority or someone they know.It is primarily used to deceive users into giving their personal information that may be further used by the criminal to commit more serious crimes like identity fraud. The e-mail or DM may go something along the line of "someone just put up a wild video of you at your graduation party, see the full video here!”.When you click on the link you are taken to a Facebook login page where you enter your credentials, thus giving your credentials to the scammer and consequently access to your account. Such cases also require more discretion on part of social media websites to implement tools like mobile ID verification to verify users.Chain LinksYou may have seen links like "Like this post and Bill Gates will donate 1 dollar per like to a charity". It makes a person wonder why, if at all, would a person like Bill Gates need to wait for likes on some random post to donate to a welfare cause.Such posts are created for the sole purpose of generating likes and traffic towards it. Any social media post that is designed or pitched in a way for people to like and share it is most probably a scam and is often used to find "friends" to scam later on.Mysterious ChargesOften social media posts are posited in a way that attracts users into clicking the links in them. For example, "Take this quiz to find how much more intelligent are you than your friend (or any of your favorite fictional characters)".This and a number of other techniques are used to attract people into subscribing to a weekly or monthly offer by entering their cell number and other details. Once they do so they end up receiving dubious charges in their cell phone bill.

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