Promoting content can be expensive. When you run a small business, you cannot put aside a lot of money for online advertising services like Facebook Marketing, Google Ads etc.

What you pay the agency might outrun the cost of what you are making.

Can’t you advertise your content with a low budget?

Yes. Here’s how you can!

First and foremost, there are a few things every successful businessman must know.

 * When you start a business, it isn’t successful immediately. 
 * It must be branded properly.
 * All start-ups need time and a lot of efforts.
 * To triumph, it is essential to understand that you cannot become a millionaire in one day. 
 * And, that your business will not become popular overnight. It will take time.

With that said, let's find out how to small businesses can effectively market at low advertising cost.

1) It is important to realize the power of content with great quality. You can publish hundreds of blog posts, but the quantity does not matter here. 1 high quality post written can outrank several blog posts you have published. So focus more about high quality content instead of quantity.

What is essential is that the content should be interesting. You must know how to engage the readers, build a community. If your content is good and interesting, its likely to go trending can help improve your traffic and sales remarkably.

2) Take advantage of Social Media tools to build a brand for your business. It is a tactic which can be used by anyone. Simply get the people talking in the comments section.

The more comments are the better. It will help you increase your engagement rate which will lead to a better organic reach. The best part is it can be done without spending any money!

3) Partner with another business nearby. Why? Because it increases the chance of your business getting noticed. At the same time, you can tell more your business too. So basically, it’s a win-win situation for both of you.

Try to collaborate and team up with businesses that can relate to your business. It can be a great way to build business relationships as well. At the same time, the customers will build a sense of trust towards your brand as well.

You can also join business communities and groups active in your niche and location.

4) Send good emails. Email marketing can be done yourself, periodically send an email that is appealing to basically everyone, but don’t just spam.

Make sure that the content is good and will make the viewers open it. You only need to write it once, then you can easily forward it to as many people you can. You can hire can a digital marketing firm to take care of all your email marketing campaigns for a better ROI.

5) Ask people with a huge following for promotional videos. Contact people with a huge following on social media platforms and ask them to mention your business.

You can provide them with free services or products in return. In exchange for the huge number of customers these shout-outs get you, that is a small price you must be willing to pay.

6) Customers feedbacks help develop trust. People who visit for the first time or want to buy something usually look at the reviews other customers have left.

You can ask your customers to leave feedbacks and referrals if they are satisfied. These referrals can improve and build up your reputation.

These are some of the tricks you can use to advertise your business. And what is great about these methods is that you don’t really need tons of money for using them. You don’t have to hire any agency for digital marketing services when you use these techniques thoroughly. You can use them to the most when you have a low-budget or no budget at all.