Do you know the Importance of UI/UX Development? Both the terms UI/UX customization and personalization are highly popular in the world of design and development. Users often tend to use these two terms interchangeably but there is a subtle difference between both the terms. It all depends on business goals. Today the technology dependent generation looks for the best technology without spending much time and tiring their busy brains. The scenario remains the same when it comes to surfing the websites and mobile application where the success of a website depends on how quickly it is able to respond to its users. In simple words it is all about user experience. Most firms depend on User interface and User experience UI/UX Design services when it comes to offering user satisfaction.

So what is UX Development?

User experience development is the process of improving the overall user experience when they use a particular website or application. It frames up an application keeping the customers in mind. It mainly emphasizes on wireframing an application and structuring all its components and elements properly to create the user flow.

What is UI Development?

On the other hand, the term User Interface refers to the process of improving the presentation and interactivity of a website or application. It mainly focuses on the overall appearance and the way it interacts with the users. Each screen, page, buttons and other visual elements you see while using an application fall under the category of User Interface of that application.

Importance of UX/UI Design

The main objective of every business is to boost sales and accelerate its growth. UX/UI design contributes a lot to achieve this goal by improving user experience and customer satisfaction that ultimately leads to an increase in the number of users of the specific application.

As you offer a huge array of choices and alternatives for your products to users, you get a very small span of time to grab their attention. So you need hit the bull’s eye during this time period. UX/UI design helps in gaining your customers’ confidence and makes them use your website or application by ensuring that they get what they are looking for.

The importance of UI and UX design becomes more crucial for startups or small ventures as it helps making a solid first impression that lasts long and increase brand recognition.

Customization in UX/UI Design

Customization in UX/UI design is primarily done by the users to make changes based on their specific needs by configuring layout, content, or functionality. Customization takes the concept of user experience to a different level due to the control to maintain interaction. After all, this gives users the scope to get what exactly they want.

Customization works on the principle of "Customers are King". It prioritizes the natural intelligence of the users over the artificial intelligence. It allows users to select depending on their choices regarding what to see or set preferences for how information is organized or displayed.

A prominent example of customization, where the user is allowed to select based on his or her preferences is the popular networking site Facebook where users are suggested contents based on their preferences. It also offers the option to turn on notifications for individual people, pages, or posts.

Personalization of UX/UI Design

Personalization is done by the app itself depending on the principle of intelligence. The app aims to provide highly personalized and contextual information following the users’ preferences and usage pattern which allows them to view the content, offers, or features that match their needs. This type of personalization not only adds value to customers but also increases a sense of loyalty in them.

Personalization has become an inseparable part of designing a digital system due to its incredible ability to build a bond with the end user. The concept of personalization focuses on providing a contextual experience by offering content and functionality that suits with specific user needs or interests without any effort from users.

The real purpose of personalizing is to offer users with highly relevant content. Netflix is a perfect example of that that sends push notifications to its users or subscribers about their favorite shows and its timings. So it won’t be wrong to say that UX/UI design service has become an integral part of both iOS and Android Mobile app development.