TikTok is a whole new social media platform with millions of active users worldwide. This avantgarde social media marketing tool helps businesses reach millions of audiences across the globe through short user-recorded video clips. Demographically, the most significant users of TikTok are younger generations below the age of 30. Since commencement, the app has progressed from a video app merely created for the users who want to showcase their creativity to a vast platform for social media marketing and advertising.

How TikTok Can Benefit for your Business in 2020

TikTok is an Android, and IOS app launched back in 2016. Commenced as a video platform where the users can create, edit, and share their videos to showcase their creativity, since past few years, the app has acquired an impressive number of followers spread all over the globe.  Primarily, the trend is apt for the younger generations. Most influencers and promoters are tapping into TikTok since the statistics indicate that most individuals using the app belong to the age-group below 30. TikTok, as a platform, is continuously increasing its popularity. Many brands are considering using this fast-growing platform to fetch the right opportunity for enhancing their brand awareness.  However, various causes make TikTok Advertising one of the best influencer marketing tools.

How it works

"For You" and "Following" are the two areas on TikTok. As you launch the app, it will take you straight to the FYP (the for you page) where you will get to see various trending videos, including the top and highly view video creators. Once you look into the app, start following the ranks and files, and you will be able to see more stuff. A unique element that makes TikTok one of the most attractive influencer marketing tools is that the users don't need to follow anyone only to get some experience. However, the tab "Following" will take you to the latest video clips created and uploaded by the users you are following.

Advertising

If you are looking forward to invest in social media marketing, review these critical forms of formats you can consider implementing.

  • Infeed Ads - The infeed TikTok video clips are, as by the right, 9 to 15 seconds long. A full-screen content is displayed like how you can see in Instagram stories and are not inevitable. However, you can make use of various features like app downloads or website clicks. The effect of your video will be measured through the number of clicks, click-through rates (CTR), impressions, video interaction, and play duration.
  • Brand Takeovers - It involves the use of videos, animated images, GIFs, and still images. The links attached takes you to website home pages or hashtags and challenges within the same platform. Moreover, it provides unique reaches, clicks, and impressions.
  • Hashtag Challenges - They are the right option to incorporate when a brand wishes to use the advertised hashtags. It holds in a link directing the users to the main challenge page where they can get the detailed information of the #challenge. The measuring elements for this category are the number of banners views, video interaction, clicks, and analogous videos generated by other TikTokers.
  • Branded Lenses - With the highest rate of success, TikTok is taking steps to make the app more engaging. One of the future projects the company is working on is the branded lenses. Much like AR lenses offered by apps like Instagram and Snapchat, the branded lenses launched by TikTok will incorporate elements like 3D objects, face filters, and more.

 

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User Interaction

Another vital aspect that makes TikTok marketing a fortunate influencer marketing tool is user interaction. One ideal example for this would be a challenge to the users to participate in a hashtag challenge. However, one of the major reasons for the success of TikTok is based on the perspective that helps users to interact with the customers without giving them off a forced viewpoint.

Unique And Creative Content

One of the unique tools that make TikTok the best platform for influencer marketing is that people don't need significantly polished or top grade contents in the view for creating the required impact. Still, indeed, originality needs to be the significant factor. Most TikTok users appreciate corny and silly content promotions. Their reaction will guide you with the best opportunity to influence your prospective buyers.

Hashtag Challenges

For brands looking for the best platform to enhance awareness and associations, Hashtag Challenges are an essential part and the signature offering offered by #TikTok. It encourages people to share their captures on the challenges released by various companies or individual personalities. This is the best way to establish user-generated contents and develop consumer connections with the products.

TikTok has turned out to be a crucially crucial social media marketing tool for various brands. What you need to do is, install the app, and sign up to create an account. Navigate through the videos to look at the way other users are using the platform. Spend enough time experimenting and create your first clip. Indeed, it will take enough time to get used to, but it is essential to, first of all, develop a presence on the platform. Rather than starting a direct campaign, create a community around your service or product. When you do this, you will already have a base to start your campaigns.